Skills And Strategies Of Gift Distribution
1. Store Complimentary gift
Generally, a special counter or a separate display stand is set up in the terminal store. The employed salesgirl will divide the prepared product into one or one cup, and attach the gift to the product, and send it to the consumers when they browse the product. Products such as cosmetics, health care products and so on, which sell counters in stores, are suitable for this way.
2. Presentation of points
For better stability Customer Many manufacturers use the gift of integral mode to push the terminal to push their products with exquisite gifts. The cost of the gift is generally higher, but the goal is very clear and impressive. It is often used in the long run promotion activities to determine the gift objects by the method of accumulative integral. Promotion Only after the period is given.
3, on the spot transmission
With the rise of logistics services, large parking lots and vehicles have become a favorite place for businesses and the best place to distribute gifts. A business minded businessman will find such a phenomenon. If a person is willing to accept the product on the spot, he will immediately crowd around a large group of people to fight for it, which is the fastest and most effective way. This method is more suitable for such products as mass consumer goods and low value of gifts.
4, with product delivery
For example, put a wooden spoon in the rice cooker. This is the way to give it along with the product. This requires that gifts are easy to put together with products. Many manufacturers have also developed special packaging to reduce the loss and closure of gifts.
To sum up, although the promotion of gifts is a small problem, it must not be ignored. The promotion of gifts is not an empty talk. It is important to carry out corresponding adjustment and innovation in accordance with the market changes. As a pivotal link in marketing process and the most commonly used means, it is of great practical significance to summarize and discuss it.
The key to marketing is to listen to thunder in silence, persist in innovation, pay attention to details, do every simple thing, and finally achieve outstanding achievement.
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