Brief Analysis On How To Get Twice The Result With Half The Effort In Holiday Promotion

< p > from the control of holiday promotion operation, KA stores occupy more initiative than suppliers, because there are many suppliers in a store, which can easily choose the resources they need.

And many suppliers can only compete for a promotional opportunity in a store.

The opportunity to create a good performance is won. If you can't grab it, you can only watch your opponent sing the opera.

Therefore, how to get sales promotion opportunities and operate well is a problem that every supplier is concerned about.

We can introduce some operation methods from the aspects of people, land, time, things and things, which will help suppliers get more holiday promotion rights and get twice the effort to promote holiday promotion.

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< p > 1, choose < a href= "http://www.91se91.com/news/index_c.asp" > time < /a > grasp initiative.

Generally speaking, KA stores have a pre plan for their annual sales promotion, and have made detailed arrangements from the aspects of promotion schedule, promotion theme, commodity combination, advertising promotion and marketing activities.

It will be ready for negotiations in the first two months of a holiday.

If the supplier intends to obtain the promotion right during the period, he must understand the promotion plan of KA store and contact with relevant purchasing as early as possible.

Usually, the first sales promotion providers take the initiative, because in similar products, you are already predominant.

Otherwise, it will be too late to wait until you feel that the holidays are coming soon. You can only look at the opportunity to be taken away by your opponent.

So, your sales promotion plan must follow the plan of KA store, and your plan is even earlier than it! And actively take the initiative to follow up negotiations! < /p >

< p > 2, choose < a href= "http://www.91se91.com/news/index_c.asp" > location < /a > and location.

This location includes: what stores and locations.

If you do not have enough expenses and resources to do all the hypermarkets, you must make careful calculations in terms of distribution, expenses, sales, and cooperative relations according to your actual situation, and make sure that you have to make sales promotion as soon as possible and follow up negotiations.

If the negotiations fail, there will be time to change stores.

If you hesitate to procrastinate, you will not be able to do the last thing you want to do.

Because your opponent is also fighting for promotional opportunities.

On the other hand, after deciding the store, in the negotiations, you have to decide where you need the promotion area, whether it is the display form of the shelf end or the ground pile. Different goods are placed in different places with different display modes. It is very likely that the sales results are quite different, and the cost requirements are different.

Use less money to get a better position.

This will be combined with other aspects of negotiations.

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< p > 3, choose commodity and < a href= "http://www.91se91.com/news/index_c.asp" > promotion mode < /a >.

The characteristics of holidays are that they are usually seasonal and thematic. For example, the Spring Festival is the peak season for new year's products. The Dragon Boat Festival is the peak of zongzi and tobacco and wine gift boxes. Valentine's Day is the world of chocolate and candy. Promotions of holidays must choose products that are suitable for their characteristics to promote sales. Besides promoting sales and profits, a sales promotion is also a very important feature to highlight the seasons and lead consumption, which must be realized by marketable and distinctive products.

Suppliers should make reasonable use of promotional expenses and promotional resources, otherwise they may not be able to get enough of them.

In addition, how to defeat your competitors in the competition and let the stores choose you is an important way to promote your sales. You must jump out of the price and buy the old ones. The more innovative you are, the more opportunities you will have.

The smart factory will ask the store's advice and consult with the store to make the store feel that the promotion is tailor-made for itself, even if you invest less than other competitors, because it doesn't choose who you choose, and which purchases like resources alone, which can show their ability, why can't the suppliers think this way? < /p >

< p > 4, choose the corresponding promotional activities.

During holidays, stores usually make great efforts to pack and promote their marketing programs and activities.

And make overall atmosphere layout for holiday promotion theme, create a lively sales atmosphere and attract more customers.

This is a good opportunity for the factory to borrow, because publicity is free, advertising is free, and popular popularity is free. You only need to decide what kind of activities you can do according to the actual situation, whether it is ROAD SHOW, or free taste or raffle.

It would be best if you could do business with the store, but all purchases would be welcome, because marketing activities are a good complement to the promotion of a single product and can better enhance the sales promotion effect.

Therefore, when you are anxious for promotion and stacking, it is better to make a difference thinking: choose a promotional activity with the product! Sometimes, even because of a good marketing campaign, you can get the product promotion opportunities that you did not have. In fact, a busy promotion campaign may not cost a pile of money, but that kind of hot atmosphere and feeling are very inspiring.

Compared to a single product promotion, this kind of "rich fish with meat and vegetables" rich promotional meal, procurement will feel very face, a sense of accomplishment, which is more interesting than overcharged fees.

This is also a way to spend money on major events.

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