From The "Face" Of Yu Yongfu In Anxiety, Panic, "God Horse"?

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On the morning of May 5th P, I was sitting in the first row of the main venue of the National Conference Center GMIC (Global Mobile Internet Conference). I was disappointed to hear the speech of Yu Yongfu, chairman and CEO of UC.

It's like seeing the Inner Mongolia man, who has been struggling for ten years in the Internet industry to have coffee with rich handsome. He has just sat down for a match, but has already shaken his legs.

When you shake your leg, you lose. At least Yu Yongfu temporarily changed the theme of today's speech. The mixture of grievances on the scene has revealed his inner anxiety and panic.

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< p > < strong > face: hold the giant's thigh and say "god horse makes the giant tremble" contradiction "/strong > < /p >

< p > the theme of Yu Yongfu's speech at GMIC was originally "the new track of mobile search". At the scene, he orally announced and displayed on the big screen was "god horse let the giant tremble".

It was unnatural to think that in April 28th, 7 days ago, UC formally announced the cooperation with Alibaba, one of China's Internet BAT three giants, to jointly issue its search engine brand, SM.

The bookshop joked that Yu Yongfu had found a godfather for UC and SM search.

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< p > this kind of holding thigh's thigh and saying "god horse makes the giant tremble" inevitably appears contradictory.

Search engine SM has become part of BAT and Alibaba. It seems that UC is also growing up by Baidu's search engine traffic distribution.

In the twenty years since the Internet in China, a search engine must not be the other search engine.

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< p > user's mental orientation, when it comes to Sina, it is considered to be < a href= "http://www.91se91.com/news/" > portal < /a >. When it comes to Baidu, it is considered to be a search. When it comes to Tencent, it used to be QQ, now it is WeChat......

UC has made a mobile browser for ten years, and suddenly announced that it will make mobile search with ALI. It will not be too long. Even after the browser intercepted, copied more channels, and did not pick up ads for a while, even if quickly acquired some market share, SM search would welcome its own smallpox board. Obviously, mobile search finally had to earn money and also make profits, both to enable employees to feed their families, but also to "dry dad" to smooth the balance of accounts.

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< p > < strong > anxiety: after more than three years' a href= "http://www.91se91.com/news/" > mobile /a >, is the search too slow?

< p > Yu Yongfu obviously anticipated that everyone would have doubts. When he spoke, he especially mentioned: < /p >

< p > "in fact, Shenma search has been developing for four years so far, and it launched the whole UC search business in April 2010.

At that time, the name brand was the search Daquan. Last year when it bought the whole web search business of Alibaba, it integrated the whole business team and assets.

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< p > at the scene, Yu Yongfu complained about the Internet giant B and T (except for A, why you know), and complained that the complaint seemed to have weakened a little. Later, he announced that "Shenma search has exceeded 20% of user penetration in China".

Instead of defining the definition of "user penetration" and "market share", Yu Yongfu seems to want to use a 20 minute speech to round up a story that "suppresses" for more than three years, and then let China's more than 600 million Internet users believe that SM has just got a "20% report card".

I can imagine the overwhelming majority of users hearing the expression and response of this data: Shenma < /p >

< p > I admit that the development and change of the mobile Internet era are accelerating every day. However, an unknown search volume also takes a year to integrate and search, and then change the face to be called "Shenma". Then it comes up with a 20% or a sudden impression.

Yu Yongfu explained at the scene, "because UC's browser has a market share of over 50% in China."

He did not say more about the specific reasons. According to my understanding, mobile browser is an important entry of mobile terminals, which can contribute to mobile search.

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< p > but guide users are not guided traffic after all. User penetration is not a real market share after all. Yu Yongfu is still very anxious. He has worked for more than three years, and Ali has become a shareholder. Of course, he hopes to develop as fast as possible.

But the fact is that Baidu has been the leader of PC search, with a market share of more than 70%.

Looking back at what Yu Yongfu said in the past, he thinks that mobile search is still on the same starting line.

However, according to the third party data released by Analysys think tank and so on, Baidu's Q4 market share has reached 72.1% in 2013, which is equivalent to that of its PC oligopoly.

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< p > < strong > panic: the PC a href= "http://www.91se91.com/news/" > pattern > /a > and the superiority migration to the mobile end directly threaten UC < /strong > /p >

The data such as < p > let Yu Yongfu have to panic. Although "UC browser has more than 5 hundred million active users in the world", Baidu Mobile has more than 500 million users. Baidu has mobile phone maps, 91 assistants, videos, and other vertical mobile products.

This is the strategic layout and rapid development of Baidu's mobile Internet in recent years. At the same time, it has migrated PC's strong structure and advantages to a certain extent.

Yu Yongfu believes that the advantages of the PC Internet era will become a burden in the mobile Internet era.

Frankly speaking, it depends on the specific circumstances and results.

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< p > Yu Yongfu has repeatedly stressed this argument on many occasions. There are two reasons for this: 1, UC appears to be more pure and focused on mobile terminals.

2, it will play a leading role in the development of competing products from PC to mobile terminals.

The drama is that UC launched the TV version of browser in March 2014, and released the UC browser version PC in April.

The feeling is that UC's words and deeds are different, or the strategic value of PC side is very important.

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< p > at the same time, when Ali withdrew from Sogou, and now entrusted the unfinished business of search to UC, the pressure on Yu Yongfu's shoulders was even bigger and even panic.

In the face of Baidu, Sogou, 360 search engine tiger, Shenma search this newborn calf, in addition to a fearless tiger's reckless gas, whether it can survive in the rapidly changing mobile Internet battlefield, is worrying.

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