Apparel Logistics Distribution Operation Management

Clothing industry logistics management is a typical supply chain management.

With the rapid development of China's economy, international brands such as Pierre Cardan, crocodile, Playboy and other brands, such as YOUNGOR, Zhuang Ji, and news birds, have launched their own market operation in the domestic market, and actively layout in order to occupy the attractive cake in a larger scope.

But regardless of the strong competitive international brands or the local brands who have been working hard for many years, their focus is still on the branding direction, which is the integrated mode of production, wholesale and retail.

Most of the enterprises in these garment industries need to solve the purchase, sale and storage business of finished garments themselves. At the same time, they should also provide the tracking management of the circulation of clothing materials, semi-finished products and finished products.

This whole process of tracking is actually a typical supply chain management.

The operation characteristics of garment industry: the management characteristics of garment industry (enterprise) have the common characteristics of modern processing enterprises, such as highly centralized command system within the enterprise, highly developed division of labor and cooperation, multi-level production management organization and fast market reaction distribution system.

At the same time, due to the characteristics of garment production, process and products, and strong market demand and adaptability, garment enterprises management also has many characteristics of the industry itself.

1. The clothing industry has a very strong overall characteristics of seasonal changes. Therefore, enterprises are required to have strong process control capability: clothing is a seasonal garment, and the production and circulation of garments are completed in relatively short time.

Therefore, the business of entering, returning, adjusting and changing is very frequent. At the same time, with the rapid development of the company's business and the refinement of the intelligent division of labor, the control of the circulation process is becoming more and more important.

2, raw materials have a high proportion in production costs, while production costs account for a larger proportion of total product cost. Raw materials, especially wool, hemp and silk, account for a higher proportion of total cost of garments, less than 50%, and over 80% of the total cost.

This characteristic determines the main position of raw material purchase, storage and pportation, allocation and process design in garment enterprises.

Therefore, the major enterprises in the enterprise cost management and control process still attaches great importance to procurement and production cost control.

3, product variety and style change quickly, require clothing enterprises to adapt to the market quickly. In modern society, people have more and more fashionable and individualized characteristics of clothing demand, which makes the fashion market short, which makes enterprises have to pursue the goal of rapid variety, which determines that clothing enterprises need to attach great importance to market research and product design.

At the same time, after the production is completed, it is necessary to push the product to the market quickly. Therefore, in the back-end logistics service area, it is necessary to have efficient logistics operation and management capabilities.

Because the market demand characteristics of the clothing industry (enterprises) are fast changing, small batch and multiple varieties, it can adjust production plan in time according to the change of users' needs, and implement corresponding production scheduling, achieve production according to orders, and then do logistics services accurately and timely according to customers' needs so as to recover accounts. This requires that the overall supply chain of garment industry (enterprises) can truly take the market as the leading factor and implement the JIT operation plan conforming to the enterprise's own.

Since China's accession to the WTO, the competition of garment industry has become more intense, and the demand for the competitiveness and low cost advantages of the whole industry (enterprise) has been increasing.

Therefore, this requires that all garment enterprises must speed up structural adjustment as soon as possible, establish an industrial structure that is coordinated with international division of labor in the international competition environment, and push enterprises to the market, and make use of the role of city adjustment to prompt enterprises to pform their operation mechanism as soon as possible, and form an enterprise management mode suited to fierce competition so as to make the garment industry mature in various aspects such as management, production, technology and marketing.

At the same time, China's garment industry (enterprise) is still labor-intensive, but the advantage of low labor cost is gradually losing, so the management system of the entire garment industry (enterprise) will be tested.

In such a severe market competition environment, our garment industry (enterprises) also has a gratifying change. This change comes mainly from the pformation of innovation consciousness. Every garment enterprise gradually realizes that only by grasping its core competitiveness can we truly achieve the recognition of the market. For example, YOUNGOR's real core competitiveness lies in the manufacturing process, and the core competitiveness of Shan Shan lies in the establishment of brand and the promotion and promotion of the concept of clothing culture. In this case, all links that do not involve the core competitiveness of enterprises are taken as far as possible by the way of OEM or outsourcing.

The real reason for the importance of logistics comes from the rising cost, the low cost of production and the increasing pressure of competition. The continuous improvement of customer demand and the increasing emphasis on the quality and variety of clothing are more and more important. Enterprises that have mostly taken self logistics have gradually realized that their energy and control ability can not serve the market well. Therefore, enterprises gradually realize that in order to win the market, it is necessary to take the form of cooperation with excellent logistics enterprises to maximize their core competitiveness and avoid wasting energy. This is also a development way to implement the brand strategy and shape a good corporate image.

At the same time, the importance of logistics in clothing industry (enterprises) also stems from the changes in the channels of garment industry (enterprises). The traditional apparel industry has a single channel form and does not need to spend a lot of energy to maintain. Therefore, the importance of logistics management has not appeared. However, as competition gradually moves from cost competition to market competition, the competition of garment channels begins to get the attention of enterprises from all walks of life to the whole industry.

Clothing enterprises generally have extensive market alliance, and at the same time, they constantly expand the market access, so that the market share of the enterprise can be improved.

The clothing industry has wide channels and lots of operation links. From the daily situation we often see, the channels of clothing enterprises can be basically divided into five types: 1, self-management: self employment generally refers to the display and sale of products of their own enterprises in the form of counters, which are still maintained and valued by most companies, and they spend considerable energy and financial resources to develop their own businesses and manage their own businesses.

Basically, the proportion of such channels in enterprises will account for about 30% of the total share of the enterprises. 2. agent: Although the growth in recent years has almost ceased to grow, the way of agency still occupies an important position.

The sales way of this channel basically reached 23% of the sales share of the enterprises; 3, wholesale: at present, the middle and high grade underwear tends to handle the inventory, old style renewal and other special circumstances, but the wholesale is still dominant in the low-grade brands and small and medium-sized cities.

Wholesale channels are basically the same as the share of self operation, reaching 30% share; 4, joining: at present, the development momentum of franchising is relatively fast, which is mainly divided into two ways: franchising and self owned chain. China's franchising mode has been paid more and more attention and is developing at a high speed, but it still has no dominant position.

The sales share of this channel basically accounts for only 10% of the share in the enterprise; 5, direct selling: for some clothing products, the demand for fitting out work is higher, no matter whether it is mail order or online direct sale, it is difficult to guarantee the service. Therefore, the major manufacturers have begun to launch the direct selling channel mode, but most of the brands have not carried out direct marketing directly, and they are still in the trying state.

Although this method is not the mainstream of the channel, it has reached 7% share. By analyzing the above 5 channels, the demand for logistics services in different channels is different, and their emphasis should also be attached importance to. Therefore, the large number of channels leads to a large demand, and different channels and different customer groups have different demands for logistics services. Therefore, the diversity of logistics demand brings great difficulties to the terminal's logistics and distribution.

In particular, the demand for market response speed and the declining trend of inventory cost have led to the attention of the apparel industry in the terminal service. Therefore, the apparel enterprises gradually regard logistics and distribution as the core competence of their own enterprises.

At this time, enterprises not only attach importance to manufacturing management, but also require logistics, capital flow and supply flow to go hand in hand.

The headquarters, which is composed of agents, counters, and logistics distribution centers, is the core of the management of the service enterprises. It is the core of the operation and management of the service enterprises, and the overall planning of procurement, distribution, business guidance, market research, commodity development, quality management, financial management, education and training, etc. the stores (agents, counters, etc.) are the basis of market sales, and undertake the daily sales business; the distribution centers are the logistics agencies of the stores, agents and counters, which are responsible for inventory management, distribution and distribution, and clothing reprocessing, pportation and delivery, etc., which have a pivotal position in the supply chain operation of the entire garment enterprises, and are the main facilities to ensure the continuous and efficient operation of the garment enterprises, to connect production and consumption, to resolve the contradiction between supply and demand, and to generate economic benefits for time and space. According to China's standardization requirements, the logistics system of clothing enterprises should be from headquarters and stores.

1, the logistics situation of China's garment enterprises. The construction of garment enterprises in China started in the early 90s of last century. With the support of the government and the active efforts of the enterprises, it has begun to take shape.

However, because of the neglect of the construction and management of logistics and distribution, many of the unburned clothing enterprises have carried out many channels, but they have not achieved the scale benefit.

Some enterprises are lack of channel expansion and logistics management only. They have not been able to realize that logistics distribution centers are the basis for the expansion of enterprise scale, and some smaller clothing enterprises have not yet established independent distribution centers because of lack of funds. Even if there are distribution centers, the management is also chaotic.

At the same time, due to the lack of computer and modern technology applications, in handling inventory, purchase, shipment related information, manual operation, leakage, error, error occur frequently, the number and type of inventory (including color, size, specification, style, type) are not accurate, the final data and the actual situation there is a certain deviation.

This leads to blindness in the development, production and distribution of clothing products.

At present, most domestic garment enterprises have not yet been able to realize the internal networking of computers, which also greatly hinders the efficient and smooth operation of logistics.

Between headquarters and various channels, the information pmission between channels and channels is slow and the accuracy is poor. Enterprises can not adjust the production and adjustment of goods quickly or even according to the market and market changes. It may delay the sales opportunity or cause the backlog of products, which greatly affects the efficiency and economic benefits of garment enterprises.

Although some software development companies have developed logistics management software for garment enterprises and garment market channels, due to hardware and other constraints, most of them have not been applied in actual production and operation, and there is still a big gap compared with the logistics management system of some famous foreign garment enterprises.

To improve the management and management level of garment enterprises, aiming at the present situation and combining with the situation of our country, the logistics and distribution system of garment enterprises should proceed to standardize and give full play to the positive role as soon as possible.

(1) logistics distribution center location.

According to the outlets of the channel, the location of the distribution center should be scientific and reasonable.

According to the number and distribution of channels, stores and counters, the first level distribution centers and two level distribution centers can be established in turn.

The location of the channel is generally located in the area close to the distribution center, and three evenly distributed is not only conducive to supply, but also conducive to the mutual pfer of goods between channels.

At the same time, a few methods are used to determine the rational layout and the optimal delivery route, shorten the time of clothing in pit, minimize the intermediate links, minimize the cost of goods distribution with the lowest loss and maximum efficiency, and achieve the maximum profit of garment enterprises in scale management.

(2) choose logistics distribution center mode. From the point of view of development, logistics distribution center is necessary for garment enterprises.

To co-ordinate the strength, capital and scale of enterprises themselves, we can choose a more reasonable model for construction.

There are mainly three modes of distribution center: self built distribution center, agent distribution center, joint construction and distribution.