2014 China International Leather Fashion Day

< p > in the recently held "2014 China International a target=" _blank "href=" http://www.91se91.com/ "leather < /a > Fashion day, Su Chaoying, director of the China Leather Association, said that China's fur industry pformation and upgrading and structural adjustment are entering a critical period. Fashion creativity is a very important aspect of this period. Fur enterprises in China need to continuously learn foreign fashion colors and trends to improve their internal strength.

Indeed, design is the soul of product and the important connotations of brand value. During this period, we invited the leading enterprises in fur industry to talk about design and talent.

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< p > < strong > design leads other brands for one or two years < /strong > < /p >.

< p > Hongkong Royal violet group is a high-grade fur fashion brand enterprise integrating design, production, sale and service.

The chairman of the company and a target= "_blank" href= "http://www.91se91.com/", "designer /a" Hao Ni, said that the brand positioning must be clear and clear, and fiber blue is focused on advanced customization. The brand uses raw materials from northern Europe or North America, and has maintained good cooperation with Danish Fur Association and North American Leather Association for many years.

In terms of design, Hao Ni said: < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > to remain unique. Every month, 15 days, he will look for inspiration around the world. He thinks that design must be bold, diligent and dedicated. Every place, he must understand the local culture, and summarize the elements that can be embodied in clothing. He will first understand the customer's personality and preferences in the process of designing the costumes for the guests, and then integrate these factors into the design.

Hao Ni said that the design of the enterprise is unique, and has been leading other enterprises for one or two years. At present, the biggest challenge for enterprises is their continuous innovation.

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Since its entry into the domestic market in 2010, P brand stores are now in stores in Beijing, Tianjin, Yuyao, Haining, Guangzhou, Inner Mongolia, Lanzhou, Dalian and so on, and the only brand of fur in the fur market is the international environmental standards.

Hao Ni believes that enterprises can get recognition from mainland consumers in just a few years, all based on the impact of design.

The unique design style is the soul of the brand. At present, the design team of the company will launch nearly 2000 styles every quarter. Whenever the style is on the market, it will summarize where to do well and where to improve.

"For designers, it should be one or two years ahead of R & D to achieve the leading level," he said.

Domestic fur clothing fashion design development is slow, this year's popular style itself has been eliminated, and now the enterprise has begun to develop 2016 and 2017 style.

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< p > at present, 60% fur garments are popular in the domestic market, and consumers can buy them.

However, as the consumption level of the country has increased, it is not only for warmth but also fashion to wear fur. This requires designers to design more fashionable fur clothing.

According to Hao Ni, according to the sales analysis of Royal violet in Hongkong last year, 60% of the market share comes from fashion products.

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< p > for the gap between domestic and international design level, Hao Ni said that designers should constantly strive to learn, no matter what way to design < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a >, the most important thing is to walk in the forefront of fashion, learn from the United States, France, Italy and other countries, and communicate with foreign Fur Design Association every half a month to learn the eastern and Western cultures, and then integrate this culture into the design concept.

The first men's suit made in China is the Chinese style Tang suit, which is very rich in Chinese style. It is also the first fur Tang suit in the world.

Speaking of future development, he hoped that the government and associations would give designers more support policies and more protection.

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< p > Royal Blue Violet Royal Chinchilla, with the connotation of fashionable European aristocratic culture, perfectly integrates the Oriental elements of elegance and elegance, and shows the elegance and romance of a lady.

In the elegant and black color, it is a classic that never goes out of fashion. It shows the breath of women's youthful vigor with colorful and warm colors. It shows the noble quality of modern women with noble and elegant coloring.

Natural elements, studio wind, light and shadow have become the trend of this winter.

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< p > < strong > corporate culture attracting talents < /strong > /p >

< p > Zhejiang Zhonghui fur Co., Ltd. was founded in 1999. In 2008, it started to do domestic sales while exporting. It has the same development path with many fur enterprises, but the difference is that when many other enterprises turn to other garments, Zhonghui still makes the fur vivid.

When asked what causes the enterprise to achieve success in adversity, Shi Haiping, the managing director of the company, said humbly that the enterprise is still in the groping stage, and there are many places to learn and improve.

In his view, the most valuable and important thing is talents.

Shi Haiping thinks that the designer who can meet the needs of enterprises must first have "Virtue". No matter what stage a person works, no matter what stage he is, he always can not do without virtue.

A family, a business or a society must pay attention to a German character.

Secondly, we must have "talent" and be able to have keen fashion sense and design skills.

Finally, we must be diligent, and a good designer must have a good attitude.

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Shi Haiping P said: "modern people are very practical. Only by making the best use of talents and constantly training talents can we talk about reserve talents.

But to cultivate a good design talent, the time span is very large. It can not be solved in one or two years. From university graduate to enterprise, from theory to practice, it takes a long process to mature. "

There is no doubt that the importance of reserve talents is not understood by many enterprises. But in the process of training, enterprises need to have corresponding risk of investment and brain drain, so it is not easy for enterprises to reserve talents.

Shi Haiping thought: first of all, enterprises should strengthen cultural construction and attract more talents; secondly, establish a ladder type talent training plan, so that mature designers can take up managerial positions, such as management and sales; finally, we must attach importance to the welfare benefits of designers, and Jian Liming's performance appraisal mechanism.

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< p > how to retain talents is a problem for most enterprises. Shi Haiping said: "the company's current design team is around 8 people.

In fact, to some extent, there is a flow of outflow, and the normal flow of talents is also an effective way for enterprises to improve, because a new comer can definitely bring new ideas.

Therefore, I believe that the stability of the soul in the design team and the proper flow of other personnel are not all bad things.

It is understood that at present, Zhonghui usually collaborate with foreign designers to adopt a phased, order based mode. The company will cooperate with designers in Italy, Turkey and Hongkong in a certain stage.

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< p > Enaga is the brand registered by Zhonghui in 2008. How to avoid homogenization in the fur industry and make the product creative and personalized fashion? A designer said: brand positioning is very important. Relying on the design style of "pursuing fashion quality and leading fur fashion", Yi Nu Jia aims to target consumers in women between 27 and 45 years old.

In the product design, combined with the current international fashion trends, the company also takes into account the characteristics of its own company and its customers' preferences.

In the fierce competition, on the one hand, enterprises should innovate in design, through international fashion conferences and joint research and design with well-known foreign design studios or some big international designers; on the other hand, cost control should be controlled to reduce cost through material selection and design process improvement.

Although there is a certain gap between domestic fur design and foreign countries, Shi Haiping believes that this gap is decreasing. As long as we communicate and learn from foreign experienced brands and designers, exchange experiences, continuously improve their brand culture and product ideas, and continue to brand development, China's good brands will eventually let the world know.

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"P > Enaga" this autumn winter fur is made up of different kinds of fur splicing, splicing of the same material with different colors, the combination of different shades of the same color, and the combination of multicolor blocks.

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< p > < strong > draw popular elements from abroad: < /strong > /p >

< p > Xi man fur is the design concept of "fashion comes from life but higher than life". Its products reflect the nature of returning to nature from the perspective of art design, introducing the colors of nature into design, arousing people's consciousness of loving nature and returning to nature.

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Gao P, deputy managing director of the group, said that how to avoid homogenization and stand out in the fur market is the most concerned aspect of fur design. In order to maintain the sustainable brand influence, the professional design team of SimMan fur is actively participating in the international fashion exhibition every year and keeps close cooperation with foreign designer studios.

In the forefront of domestic design in Guangdong, the SimMan fur design team has also maintained close cooperation with the relevant units.

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< p > Gao said: "the main challenge facing enterprises is to highlight brand personality.

For Simon, who has made 30 years of professional fur manufacture, we need to insist that customers wear the clothes of SimMan fur, and feel their inner good quality and comfort. In fashion, we can feel the fashion sense displayed in the details of style design.

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< p > for the domestic a href= "http://www.91se91.com/news/index_f.asp" > fur design < /a > gap with the international design, we believe that there are cultural differences between countries and consumer preferences are also different.

It is not advisable to completely copy the designs of foreign countries to China. Simon takes the elements that are suitable for brand design from foreign fashion trends and adds them to the products to form the unique design style of seaman.

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< p > talent is the foundation of ensuring the development of enterprises and the foundation of brand sustainable development.

Simon Group attaches great importance to the design team construction. It often maintains close cooperation with famous designer studios both at home and abroad. The company often sends out designers to exchange and study abroad.

At the same time, he also attached great importance to the stability of talents and adopted the principle of "people-oriented". He not only provided a good career development platform for talents, but also adopted incentive mechanisms to enable all kinds of talents to grow together with enterprises and share the benefits of brand development. Because of the above measures, the stability of senior managers and designers in Xi man was over 90%.

It fundamentally ensured the development of SimMan brand and made SimMan the leading brand in fur industry.

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