The Pearl River Delta Clothing Industry Has Shifted Its Brand To Domestic Sales.

In the global economic crisis, the export enterprises in the Pearl River Delta can feel the chill of this winter. In the face of the shrinking of orders in the US and Europe, the clothing export industry represented by Dongguan Hao Heng dress is firmly pressing the brand to develop the domestic market with one billion and three hundred million population.

The sound of selling "one yuan and one foreign trade garment" began to appear on the top nine roads of the famous commercial street in Guangzhou.

Dongguan Hao Heng clothing is hand in hand with the Dongguan textile and garment industry association, and held a grand domestic market promotion meeting in Beijing people's great hall.

Chai Zemin, deputy secretary of the Ministry of foreign affairs, former Deputy Secretary General of the State Council Zhang Jingyuan, director of the central policy research department, Li Lianzhong and officials of the Ministry of Commerce, attended many heavyweights. This indicates that the Pearl River Delta garment enterprises represented by Hao Heng clothing in Dongguan have officially blown the trumpet to the domestic market.

RMB exchange rate appreciation, export tax rebate reduction, processing trade policy tightening and labor costs rising. In the joy of nationally immersed in Beijing Olympic Games, China's export garment industry is under increasing pressure, and the economic crisis is becoming more and more intense in the world.

The global economic crisis is threatening. Taking ho hang clothing as an example, since May this year, eight years of cooperation between the US and Australia customers have indicated that they will end their clothing business in China from next year.

At the same time, Paris, France, as an order buyer, has dropped by about 2/3 this year.

"Especially in the winter and in the spring, foreign orders are few and far between. This is a terrible thing."

Zheng Jianpei, general manager of Ho Heng, said.

At present, they are making full efforts to enter the domestic market. Their franchised stores have already spread to many cities such as Guangzhou, Shenzhen, Hangzhou, Xiamen, Chengdu, Wuhan and so on. By the end of next year, there will be five hundred stores nationwide.

"Why not draw on foreign brands and earn poor processing fees? Why not learn from foreign brand marketing methods and build up and strengthen their brands according to their national culture and consumption habits?"

Under the pressure of heavy export reduction, export garment enterprises have to think about this problem.

Yang Jizhao, Secretary General of China Textile Industry Association, said that what Chinese clothing companies used to earn money to do, and more and more SMEs rely solely on agent processing.

With the introduction of a series of policies to support the steady development of foreign trade, the state has provided an opportunity for export oriented enterprises to turn to the domestic market.

Clothing is not a luxury but the most basic demand of the people. The characteristics of Chinese clothing [2.60-5.80%] products are not changed. By expanding domestic demand and maintaining their competitive edge, garment enterprises still have great potentials.

According to customs statistics, from January to November, China's clothing and clothing accessories exported to US $one hundred and eight billion and seven hundred million, the growth rate was only three point one percent, and the growth rate showed signs of accelerating slowdown.

In November, China also saw negative growth for the first time in seven years, and the whole import and export showed an unfavorable trend.

Many people in the industry believe that the export of Chinese textile and clothing will also increase. Next year, the export situation of Chinese textiles will be more severe.

Therefore, heating the domestic market of one billion and three hundred million people through this cold winter will be the choice of more export garment enterprises.

Yang Jing: editor in charge