Interpretation Of Fashion Trend Of Shenzhen Underwear Exhibition

To promote the exhibition by activities is the unique way of Shenzhen underwear exhibition. In addition to the static exhibitions, every year, the rich and colorful supporting activities are embellished with colorful exhibitions, which not only conveys more industry information, but also provides more opportunities for the audience to participate. As a participant in most of the activities, the author makes a brief arrangement to provide readers.

　　 " transboundary "New energy"

This year's underwear exhibition shows a new trend. In the main venue of the event, CICC, a gold and jewellery company, paved a real golden road with more than one ton of gold bars. The guests attending important activities such as channel night will enter the venue through this valuable fortune road with hundreds of millions of dollars. I believe that being such a heavy gimmick is enough to attract countless eyeballs.

In addition, in order to build a fashion capital, Shenzhen set up a fashion and creative industry alliance in March this year to promote the development of fashion industry by strengthening cross-border cooperation and horizontal integration. As the main sponsors and vice chairmen of the alliance, the underwear industry association of Shenzhen is going to open up a special area to do the cross-border promotion and exhibition of the members of the alliance during its participation in the underwear exhibition. It also conducts a cross border fashion show in the important activities of the industry - China underwear fashion trend conference, showing the fashion trend of underwear related to other industries. In view of this, not only commercial "play" cross-border, the industry is trying to cross the border, the government also began to pay attention to cross-border, the cross border good play has just begun.

　　 New signs of "cross border"

Current Lingerie Americas The underwear Association of Hongkong will take part in the exhibition of nearly 100 underwear enterprises. This is probably the first time in the history of underwear exhibition in China. In the past, the mainland went to Hongkong to participate in the exhibition study, understand the trend of fashion, seek opportunities for international cooperation, and few enterprises in Hongkong participate in the exhibition. However, great changes have taken place in the international and domestic situations. As Mr. Huang Qizhi, chairman of the Hongkong Underwear Industry Federation, said, the current underwear industry in Hongkong is facing fierce competition in the international market. Many Hongkong underwear enterprises begin to shift the focus of market development to the mainland of China, and many overseas underwear brands are aiming at the mainland market.

The cross-border group shows that the cooperative relationship between Hongkong and the mainland has changed. Hongkong was previously processed and processed mostly on the mainland. Now, with the downturn of the international market, Hongkong is increasingly focusing on the huge domestic market, and its cooperation with the mainland will develop in a different direction. Further in-depth cooperation between the two countries will achieve the effect of "complement each other" and jointly enhance China's underwear industry in the international arena. Competitive power 。

　　 New trend of "cross link"

All the activities of the past lingerie show are basically underwear brands. You sing me on the stage, and there are few upstream and downstream businesses. The opening ceremony of this year's underwear show will be staged with a fashion show outside the underwear. The veteran silk fabric company will invite foreign famous designers to design dozens of exquisite belly pads with heavy gold, so as to show people the perfect combination of traditional national craft and modern popular elements, art and fashion.

Tong Xiang is one of the few ancient Silk brands that exist in China. It was once famous in the late Qing Dynasty and the early Republic of China, but it gradually disappeared in the long river of time. Fortunately, Mr. Cui Hengyong, the fifth generation successor of Tai Xiang, decided to resurrect "the same Thai and auspicious" and let the hundred years old brand revitalize again. He deeply realized that if we want to make new branches of old trees, we must boldly innovate and step out of traditional patterns.

Upstream suppliers of raw and downstream materials to develop downstream products, and Tai Xiang's cross industry chain is worth pondering. It can be expected that similar "cross links" will happen in the future.

In addition to all kinds of "play Cross", there are many wonderful activities in the pavilion 5. SIUF2014 underwear exhibition is aligned with top foreign brands: top international underwear will bring you a splendid feast. In addition, Batio, Body, Style, Brady design, Wen Na, home furnishing clothes and creative swimsuit will also take turns. In addition to the above fashion releases, we also have the SIUF China underwear super model draft convention, 2014 "second oriental charm China underwear creative design competition", the second snow snow fairy China home furnishings cultural and creative design competition, three grand events exciting presentation, the US model and design Nova will be produced.

2013-2014SIUF, China's underwear industry annual awards ceremony, 2013-2014SIUF China underwear channel annual awards ceremony. The two awards ceremony will keep abreast of the industry, highlight the industry demeanor, assemble the elite of the industry, and will surely lead the rapid development of China's underwear industry.