Traditional Retail Industry Will Stick To Its Own Path.

< p > < strong > expert suppliers gather in the traditional retail industry to insist on "going their own way" < /strong > /p >
"P" started last year, including famous retail enterprises such as WAL-MART and Carrefour, which were frequently closed throughout the country. But just now, the Baisheng shopping mall, which opened only two years ago, was also closed. There were different opinions on the specific reasons, but the frequent closing of shops reflected the complex situation of the current situation in the department store industry. Faced with such a situation, how to defend oneself and survive in the counter trend has become an urgent problem for retail enterprises. < /p >
< p > May 9th, Shandong local retail giant Ginza department store held a hundred forum activities in Qingdao to "sail against the wind and win the future". During the period, Mr. Fang Gang, a famous economist, invited the famous economist to analyze the current macroeconomic situation and invite hundreds of famous brand suppliers to gather together to discuss the hot issues in the development of retail business. "Under the current situation, there are many theories about the retail industry, all kinds of voices mixed up, many people are in anxiety, restlessness and confusion. Who is right and who is wrong? How can we do it?" in the opening speech, Zheng Liangyu, deputy general manager of the Ginza group and Ginza Limited by Share Ltd chief executive, said that the forum aims to exchange ideas, explore and inspire each other in their respective fields and their respective practices, so as to find a suitable way for the retail industry. < /p >
< p > < strong > embrace new technology and pay more attention to walking on two legs < /strong > /p >
< p > "the chain stores such as WAL-MART, Carrefour and so on are frequently closed, because the stalls are too big before, and now they do not think they have such a large market, so they close down and reduce their costs." Professor Fang Gang gave an example. During the activity, Fang Gang analyzed the current situation of the retail industry in light of the current economic situation. He pointed out that the overheated growth of the previous period caused some blind development, which caused the current retail business and the existence of overcapacity in the business and needed some adjustment. < /p >
< p > for the impact of e-commerce on the retail industry, Fang Gang said that the fundamental role of the Internet is to save information costs, and all industries need to save information costs. E-commerce is relying on the Internet to reduce the cost of information, including monitoring, logistics and warehousing, and so on, causing a certain impact on traditional commerce. < /p >
In the face of impact and challenges, Fang Gang gave two suggestions from economics. First, he learned how to apply new technology. "The promotion of competitiveness in all walks of life depends on adapting to the new technology now. Traditional business is also about learning to apply new technologies," P said. Fang Gang said that technology is always improving, and the competitiveness of an industry depends on whether it can timely apply the latest technology to enhance the competitiveness of the industry. "So the so-called transformation and upgrading is not to change production, but how to use new technology to enhance your technical capabilities and production capabilities, in order to face the impact and challenges." "In addition to the use of new technology, we must focus on it, that is, specialization." As for the future development of traditional business, Fang Gang also pointed out that another suggestion that economics can make to enterprises is specialization and concentration, that is specialization. The so-called blue ocean is the unique sense of industry and unique technology acquired in the long term development. It takes a long time to develop professionally and professionally. " < /p >
< p > < strong > no one would like to eat the traditional retail business and electronic commerce coexist together. < /strong > < /p >
< p > If Professor Fang Gang gives advice on traditional commerce from an expert point of view, suppliers will explore the future direction of retail business through exchanging their own experience and experience. "For the future business development, online and offline integration is the general trend." Yuan Xin, deputy general manager of Shenzhen Hui Jie group, and Dr. of management science, said that at present, e-commerce has a certain impact on traditional business. However, he believes that in the face of the impact of e-commerce, the entity store is fully capable of self correcting. "Think about Taobao's online shopping, and conversely, why do you not sell online stores?" now more and more, more and more will be the integration of two formats in the future. "Taobao" "I have also noticed that Ginza has made clear its strategic path, that is, to build a social platform in the future, shopping in Ginza can not only buy goods that are desirable, but also enjoy all kinds of supporting services and enjoy the pleasure of shopping, which is a reasonable way to make the store's unique advantages." For the future development of traditional business, Fang Gang also expressed the same view in his speech. He said that the mode of future customer shopping may cause a certain scale impact on the traditional retail stores. But the function of the store is changing slowly. Fang Gang pointed out that in the future, the store will transform from a shopping mall that only provides goods to a comprehensive platform for shopping, entertainment and social interaction. < /p >
< p > in fact, many shopping malls are building their own network platforms. Recently, Alibaba and Yintai cooperation, the latter became the first industry to eat crab shopping malls. In addition, it is understood that Ginza also plans to cooperate with the big business enterprises to explore new cooperation mode. < /p >
< p > < strong > consumption potential is huge and the future of traditional commerce is better than /strong > /p >
< p > for the prospects of traditional business development, both experts and commodity suppliers indicate that there is still great potential to tap in the future. "At present, China's consumption accounts for only 35% of GDP, which has a certain gap compared with the developed countries, but this is the potential for the consumer market." Fang Gang said that the Chinese have just started to consume, and the middle class of China has just been formed. In the future, with the steady growth of residents' income, the proportion of consumption will also increase rapidly. This will not only stimulate the consumer market, but also promote the steady growth of the economy. < /p >
At the same time, Professor Fang Gang also pointed out that from a technical point of view, the Internet has knocked out many intermediate links and reduced transaction costs, which is good news rather than bad news from the perspective of overall business development. "Of course, there are some intermediate links in this process. Some of the links previously rent-seeking meals may disappear, but this is also good news for business, making the whole market more prosperous." Fang Gang added. < /p >
< p > for this reason, Yan Yanchun, chairman of Fuji fusion, expressed the same view. He said that in the mobile Internet era, all walks of life should keep pace with the pace of the times and become an enterprise of the times. This is also true for a retail industry that really brings happiness to consumers. We must learn how to use Internet technology to enhance competitiveness. < /p >
< p > based on the confidence in the future development of traditional commerce, in the forum, Ginza department store also signed a sailing plan with many suppliers to divide the profits into the main contents. In this way, we hope to work together with our partners to work together to find a way out and create a common future. < /p >
< p > < strong > to stimulate the traditional commercial potential, we need to maintain economic stability < /strong > < /p >
< p > "what I have just said is potential, but whether these potentials can be realized depends on whether we can do the following things." Fang Gang said there is no doubt about the potential of the consumer market and national economic growth, but we need to make corresponding reforms to help boost our future development. < /p >
Fang Gang believes that first, economic restructuring should be carried out. The most basic goal of economic restructuring is to develop the ability to innovate, to develop all kinds of creative ability in the mechanism of defining property rights, restricting and long-term motivation, and to actively develop new urbanization and promote the orderly growth of consumption capacity. Maintaining social stability, especially economic stability, is also an important condition for Fang Gang to stimulate the development potential of traditional commerce. It is necessary to promote social security, ease the income gap, and not go out of debt crisis, financial crisis, and financial crisis. Finally, Fang Gang suggests continuing education development and absorbing all kinds of knowledge in the world and keeping it open. "The most important thing is to maintain economic stability, no overheating, no major crisis and no big fluctuations." At the end of the speech, Fang Gang said that maintaining steady economic growth is an important prerequisite for the realization of potential. < /p >