How To Better Carry Out Marketing Team Meetings
< p > we have explored a lot of shortcomings of the "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a "marketing conference, and how to make a good marketing conference. Jiang Meng teacher once again helped a company complete the signing of a military order, and complete the promise of every responsible person in public.
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"P > a training in Beijing, near the bird nest, training theme" marketing team, wolf execution ", the day before their awards presentation, program performance, second days of my training, at the dinner floor, the company marketing manager, said Jiang Meng teacher: can you help us to sign the tasks of several large areas in our training center? Look at the place where you are interviewing in the course is better; then I looked at their military orders.
The last is the signature of the district manager.
I say yes, I like to do this thing, my strong point.
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< p > > a href= "http://www.91se91.com/news/index_s.asp" > marketing < /a > the boss is very happy. I mentioned in my course that we should do our best to do marketing, rather than try it, as far as possible! < /p >
< p >, and did a game of potential stimulation. When playing high spirits, please go to the various district managers, and then each of them will sign in turn. At the same time, the regional managers and their marketing personnel are sworn separately.
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What are the advantages of such meetings as < p > strong > < /strong > < /p >
< p > < strong > /strong > I conclude: < /p >
< p > memory is profound, inspiring effect is obvious, it is worth witnessing, stimulating all staff's thought and fighting spirit.
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< p > then how do our marketing executives plan to organize the marketing meeting? Jiang Meng teacher gives some suggestions: < /p >
< p > 1: marketing meeting is a summing up session < /p >.
< p > marketing meetings will be opened once a month, or half a month, or longer. According to each enterprise, summarize the past sales situation, reflect the market situation, reflect the situation of customers, the market operation trend of competitors, etc., commend the salesmen who made achievements, put forward the problems that need to be avoided, summarize the classic cases made by departments and salesmen, and comb out more mature marketing experience, so that you can learn and grow; < /p >
< p > Two: when the marketing meeting is held, the salesperson's monthly performance will be less than /p.
< p > especially when sales staff do not hold meetings for a long time, they are prone to lack of motivation, bad mentality and unclear objectives. Managers often have difficulty in monitoring frequent marketing staff. They can make use of the opportunity of regular marketing meetings to let salespeople check their work plans, report their work for one month, review their work gains and losses, and make full use of this opportunity to conduct adequate supervision and inspection by marketing managers.
The core issues are: market distribution, product in place, network construction, customer management, customer development, sales situation and trend, performance attainment, competitor analysis.
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< p > Three: marketing meeting is Conference on problem solving, information gathering conference < /p >
< p > everyone has many problems in the sales work. It is hard for us to figure out the wisdom of one person. We need to collect the problems of the market reaction, the customers' refusal, we classify different customers, then summarize and blow up their minds, solve problems, bring back problems and take the answers.
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< p > Four: marketing conference is the next stage of work plan, marketing goal setting conference < /p >
< p > marketing bosses should release the next month's operational orders according to the various situations reported, so that every marketer can understand the marketing priorities and direction of work, and ensure everyone's thoughts and goals are in line with the company's overall thinking and goals.
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< p > Five: marketing meeting is also an emotional communication. < /p >
< p > please think about it. Many direct selling teams have no unified office space, no basic salary, no one can manage them, why they are willing to do it, and they are happy to do it. I think there are several points worth learning by our traditional marketing companies: 1: they have goals and heads to learn from the best people.
2: they feel that someone is related to him, and they get a shock outside, and return to the team to get emotional comfort and communication and feel warm.
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< p > therefore, our marketing team personnel are not at all, rejected and hit outside, and their hearts are bleeding.
After coming back, we also want him to find warmth and feel at home.
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< p > a caring word, a look, an action of a marketing manager will improve the mindset of salesmen.
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< p > six: marketing meeting is a training session < /p >
< p > this is very important. Jiang Meng teacher has been training for marketing team for so many years. I often ask you a question: whether we do marketing is mental labor or manual labor.
Some people say brainpower. Some say physical strength.
I feel that no matter how tired you are, you will always remember that marketing is a mental war, mental activity and ideological activity, but only with your physical strength.
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< p > successful experience in the past may be the reason for your future failure --- Li Jiacheng said.
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< p > a person's attitude towards learning determines the height of his career --- Liu Yonghang said.
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< p > men do not learn, will be eliminated, women do not learn, will be replaced.
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< p > now the society has entered the age of lifelong learning. It is the age of knowledge economy competition, and marketing needs constant innovation.
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< p > a variety of learning styles can be shared internally: this way is prone to homogenization, solidification, aging thinking, lack of novelty and innovation.
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< p > you can invite professional teachers: this way is much more beneficial than internal training. He can graft more marketing ideas and new marketing ideas to your company, and give the marketing team a new way of thinking.
This is better.
Each person will be tired in a long time in an environment and a field. The training meeting is just an incentive session. Specific details of training content and form can be exchanged with Jiang Meng teacher.
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< p > < strong > finally, I would like to give you a few days to talk about the key to the operation of the marketing conference < /strong > /p >
< p > marketing meeting should be convened on time and held regularly; < /p >
< p > marketing conference should be carefully prepared and planned to identify themes and highlight key points.
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< p > for personality problems after the meeting for guidance.
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< p > > a href= "http://www.91se91.com/news/index_f.asp" > marketing conference < /a > it is best to invite the chairman and the president to attend.
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< p > marketing meetings should be given rewards and penalties, and the punished staff should be encouraged more after the meeting.
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