The New Mode Of "Touch Net" Of Wenzhou Traditional Enterprises: R & D + Talents

< p > as a new industry in Wenzhou, e-commerce is regarded as one of the important measures to reshape Wenzhou's mode and restore Wenzhou's economy.

But what are the advantages and disadvantages of Wenzhou's traditional enterprises in the process of "touting the net"? How can we break out a new model suitable for Wenzhou's economy? < /p >

< p > in Wenzhou famous enterprise and AOKANG Group Chairman Wang Zhentao, the electricity supplier industry also has the phenomenon of "thousand nets side". It is necessary to break out the electricity supplier industry suitable for Wenzhou mode, and the most important thing is R & D and talents.

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< p > < strong > < 1 new industry > fascinating > /strong > /p >

< p > Wenzhou's economy has been hit hard by the financial crisis.

Not only has the outside world been "bad mouthing" Wenzhou, even Wenzhou's local entrepreneurs are deeply troubled by business.

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< p > AOKANG group takes shoemaking as its main business. It has three shoe production bases and five shoe brands in the whole country.

Wang Zhentao, chairman of the board, said in an exclusive interview with China news network that with the increase of rents in recent years, business in the market is becoming more and more difficult.

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< p > apart from rents, labor costs and other costs are also rising. "The cost of these costs equals 80% of your sales profits."

Wang Zhentao said that the advantages under the line are becoming less and less. "In the future, it may be thirty years' hard work to return to the night before liberation."

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< p > relatively speaking, the current electricity providers do not need rent and do not need large quantities of labor. Therefore, the electricity supplier is definitely the inevitable trend of the development of Wenzhou enterprises.

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< p > it is learnt that Wenzhou has taken the network economy as a "new industry" in recent years to promote the pformation and upgrading of traditional industries through the comprehensive promotion of "electricity supplier changing the market".

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< p > July 9, 2012, Wenzhou issued the "Wen Zheng ban" (2012) 137 document - "opinions on accelerating the development of e-commerce". Wenzhou's e-commerce has officially entered the track of development.

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< p > September 2013, Wenzhou also promulgated the "support measures for promoting the development of network economy in Wenzhou" (Trial Implementation), from the cultivation of the main body of the network economy, planning and construction of the network economic agglomeration area and other aspects, launched a rent support, tax incentives, development incentives and other supporting policies.

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< p > He Yiming, vice president of Alibaba group, is in "2013 China".

Wenzhou e-commerce summit has pointed out that shoes, textiles, chemical fiber and digital household appliances are the top three of the electricity supplier turnover. Wenzhou, as the "light industry capital", has certain industrial advantages.

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< p > "we are going to push the product to the Internet for sale next step."

Wang Huasheng, the representative of Wenzhou's leading agricultural enterprises and general manager of Wenzhou evergreen Food Co., Ltd., is planning an electric business project that allows Wenzhou to eat fish cakes online.

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Zhu Min, a successor of the 28 year old Wenzhou Audley Footwear Company Limited, P, also believes that the electricity supplier is "the trend of the times" and is trying to persuade parents to try to sell their products to the Internet.

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< p > 2013, Wenzhou's online retail sales reached 39 billion 79 million yuan, an increase of 108.31% over the same period last year, second only to Hangzhou, Jinhua and Jiaxing (Jiaxing franchised stores), ranking fourth in Zhejiang province.

Meanwhile, Wenzhou's per capita net expenditure in 2013 was 23513 yuan, ranking eighth in the country, 8058 yuan more than 15455 yuan in 2012, and the market prospect is good.

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< p > < strong > the new mode of electric business development: R & D + talent < /strong > < /p >

< p > in the view of Chen Yixin, Secretary of the Wenzhou municipal Party committee, Wenzhou has a congenital advantage in developing the network economy.

"The network economy is not a locomotive, but a lot of clothing, shoes and other daily necessities."

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< p > Chen Yixin thinks that this is the traditional dominant industry in Wenzhou.

At the same time, Wenzhou has the earliest professional market in the whole country, and has mature experience. This is conducive to the development of the virtual market of the Internet, and the use of the Internet platform to achieve zero distance docking can turn the country of origin into the original place of sale.

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< p >, however, in Wang Zhentao's view, the disadvantages of Wenzhou enterprises' touching the net are also very obvious.

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< p > Wang Zhentao believes that the pformation of traditional industries in Wenzhou is not complete, the mode of operation channel is too single, and the layout of business philosophy can not be opened.

Chen Qixian, director of the Wenzhou Research Institute of the China leather and footwear industry research institute, also said that the process of Wenzhou's electricity supplier development is basically in a state of conservative thinking, lack of professional and backward action.

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"P" "do some relative value added, not general imitation innovation."

Wang Zhentao believes that Wenzhou enterprises need to have brand foundation and professional team support to do well in the electricity supplier industry, and the most important thing is "research and development".

In the process of developing the electricity supplier industry, Wenzhou enterprises should pay attention to the role of R & D, only in this way can they go long and far away.

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< p > in addition to research and development, another disadvantage is talent.

A head of the headhunting company introduces that the annual salary of the high salary business director is 300 thousand yuan in Hangzhou. If we want to mobilize him to work in Wenzhou, even if it is 500 thousand yuan, he will be very reluctant.

Such a network operator generally estimates at least 5000 people.

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< p > "Wenzhou is the most lack of professional electricity supplier talent", Wang Zhentao said, in fact, talent is online people with the same line of business as the people under the line, creative (Creative stores) will serve, and even do a good job of a series of management work.

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< p > according to the "2012 China e-commerce talent survey report" compiled by the China Electronic Commerce Research Center, 18.18% of enterprises are in urgent need of e-commerce operators.

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< p > however, Wenzhou has long thought of coping strategies.

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< < p > > the implementation opinions of Wenzhou on accelerating the development of electronic commerce clarified the training of e-commerce talents: strengthening the construction and enrollment expansion of e-commerce disciplines in Wenzhou colleges and universities, focusing on training oriented software technology development talents and front-end application oriented talents; formulating syllabus and training materials for e-commerce talents in line with the characteristics of Wenzhou's e-commerce industry, developing e-commerce knowledge training and professional training, and developing talents for the development of e-commerce industry in Wenzhou.

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