Eight Business Skills That Must Be Known Online Shop

Online shop skills 1, positioning is not allowed, no loss:

Setting up shop on the Internet facilitates others, enriches themselves, and realizes their own ideal. But not everything can be "convenient" on the Internet, such as fast moving consumer goods (fruits), large items (furniture), luxury goods (jewelry, etc.). The regular selling points of these commodities are large shopping malls or hypermarkets. In contrast, online stores have great limitations in providing three guarantees and on-site shopping.

So if you want to get a higher sales volume, what you need to do is to aim for the right goal. Specific reference: from big to small circle set goals.

(1) determine sales scope: find target groups within the scope of product sales.

(2) identify product characteristics: identify the right direction for the products you sell. Product characteristics that need to be defined include: A. what products; B. products are what functions; C. functions are there; what kind of people are suitable; what D. products can bring to the target group.

(3) delineation of target groups: narrowing the scope and further defining the objectives. Including: A. suitable for what kind of person, B. suitable for what age group, C. suitable for these people some special needs.

(4) determine sales strategy: sales strategy is a product marketing method based on its marketing ideas. Good method is the wings of success, often can achieve twice the result with half the effort. Here are two ideas for reference: A. determines who to sell; B. determines how to sell.

　 Online shop skills 2, occupy the price advantage, improve sales:

E-commerce is a double-edged sword. We need to understand its advantages and give full play to it. E-commerce information fast, wide range, complex and diverse consumer groups, the same commodity consumers can easily get the accurate price information, so the advantage of selling product products is the price problem, quality or brand is fundamentally different from the ground sales, the same product, the same quality, or the same price, consumers can completely buy locally, why bother to run to the Internet to buy the same thing, so the price factor is very important in improving sales volume. If the cost of goods purchase is high, in the fierce competition, there will be no price advantage, will naturally affect the sales performance. In fact, most of the sales on the Internet are profit based on the difference. Product profit comes from the gap: the above is the cost price, the next is the selling price, get the advantage cost price, in order to foreshadow the sales. So you must have a wide range of information sources.

Online shop skills 3, profit reduction, small profits but quick turnover:

According to Baidu editor (baidu.com) and careful analysis, or in Taobao will be similar products search again, ha ha, you will find that more than a thousand competing products, and then subdivision, is it found that similar products homogenization is very serious. Next, start thinking calmly. If your product is homogeneous, where can you get the advantage? Besides, buyers will buy goods online than usual, because buyers are rushing to the price, so prices are often reduced very low, so the profit margins of commodity businesses are reduced, unless you are exclusive, monopolistic sales (such as China Telecom). But small profits and quick turnover can also give you a "win-win": using the multiplication principle and the information of e-commerce itself is fast and wide, and the way of small profits and quick turnover can bring more buyers, credibility and profits to you.

Online shop skills 4, so far, refused to pressure goods:

During the season, most stores are making the final clearance, taking clothing as an example: summer clothes are very attractive at discount, while autumn clothes are generally not very discounted when they first appear on the market, so now is the best time to break the price and sell them madly. The purchase of autumn clothing must be based on the actual situation, the plan can not catch up with the change, can not be greedy for a time cheap, and loss of their own, do their best, so far, the party is the best policy.

Online shop skills 5.

When writing down this title, the little woman also had a deep understanding. At the moment, I was a novice. I once met a "senior" who criticized me for education. The store opened a new shop, so as to get the goods together as soon as possible, and then caught anything by hook or by crook, it did not consider whether it was suitable for its own sales positioning. Here is a quote from the older generation:

"Today, you see the treasure in your shop, except for some of them, but all the rest are garbage." It's not pleasant, but I'm impressed.

"Since we are going to buy things from Taobao, we must be able to clean up a decent baby. Otherwise, how can we call it Taobao?"

So short and so sharp, let me understand at once, so without thinking about it, YY will be called "garbage" all off the shelf, hey! You don't say this trick is really good, so the store is full of boutique, and in the second day, it soon concluded a business.

Online shop skills 6, do not be arrogant:

Take the online credit system of Taobao as an example, after each transaction, the buyer and the buyer can evaluate their credit by mutual evaluation. Credit is low, which directly affects the sales of online stores, and even allows shops to close. Then again, the high credit can rest easy. Of course not! High credit can sometimes become a stumbling block, and sellers at this time tend to be arrogant and rely on their favorable reviews, waiting for business to come home, to treat buyers warmly, and to be depressed in enthusiasm. Once the vicious circle is caught up with the sellers of high credit, the consequences will not be looked upon. Now that we rely on good faith management to go to today, we must continue to do business and do better in our business. Every day, we demand ourselves as the winner of the novice sellers' attitude.

Online shop skills 7, cross the river by feeling the stones:

There are a lot of people wondering about it, especially for novice. You can casually stroll around the Taobao, it is not hard to find that two drill, three drill or even five drill sellers are everywhere. While envious of others, do not calm down and explore the success stories. Why do others succeed so fast, but they are always stepping forward? Borrowing an old saying may be able to find a hint: to borrow the east wind and get twice the result with half the effort. At the same time, we must strengthen information and unremittingly.

If you want to succeed, you need to find a way. However, not everyone can easily find a shortcut to success. Under such circumstances, many people are still doing things in accordance with their inherent ways, following the rules and behaved regularly as a matter of heaven's reward. It can not be said that this way is not feasible, but rather backward. Think carefully, in today's highly competitive market environment, the most primitive way to explore, will be left far behind. Therefore, the replication of others' successful methods is undoubtedly to lend themselves to help the east wind.

　 Online shop skills 8, do not find ways to sigh alone:

The successful experience and mode can be used for reference, but we can not copy everything, because the way of success is not applicable to everyone. It is restricted by many factors such as time, place, environment and so on.

Therefore, copying patterns is not as good as getting rid of the rough and getting the essence, and absorbing the essence that is useful to them. Then it is the best policy to combine all kinds of ideas. Now at Taobao University, you can see that many people are complaining about their shop's low browsing, sales volume and templates. I personally think that instead of complaining and complaining like this, it is better to collect their own problems and ask for the door and experts in universities. I believe they will be eager to help them. This is both targeted and quick answers, which is a good way. When we believe in the reward of heaven and earth, we must believe that God is not the father who moves the mountains. In order to find an effective way, we should move more and more mentally.