Analysis On The Best Management Strategy Of Franchised Stores

Shop management in Enterprises Distribution channel China occupies an important position. Due to many factors, the sales performance of various stores is uneven. But surprisingly, in the sales performance evaluation of more than 2000 stores in the country, the top of the store is not an economically developed eastern coastal city, but in a relatively backward western capital city.

In view of this situation, the author makes an in-depth investigation and study of the store, and summarizes the following points: first, it is due to the brand image of the enterprise.

　　 Exclusive shop Management 1, located in the most bustling streets of the downtown area, the flow of people is very large, with tens of thousands of workers, mostly white collar workers and young people.

Store management 2, along the street distribution of many similar. international brand Shops. In this way, an advantage of "big money" can be formed invisibly, which is of great benefit to enhancing the brand image.

Store management 3, a large number of high-grade office buildings and residential areas nearby, the target group has higher overall consumption ability, and is consistent with the target consumer group.

Finally, people and, attributed to the management of shop personnel. This is the most uncertain and important factor affecting sales performance. A good store must have a good sales team. To build such an excellent team, the most important thing is to choose the manager. As a manager of a store, the manager's management ability and management style directly affect the will and atmosphere of the whole sales team.

Just like what Li Yunlong said in "Liang Jian", "the style of a troop is deeply influenced by the style of the first officer. No matter how it changes in the future, its spirit remains unchanged." The store manager is an experienced first-line salesperson who thoroughly understands the way of store management, and can deeply feel their enthusiasm for work and respect for the store manager during the conversation with the shop assistants.

A good salesperson is not necessarily an excellent salesperson, but he must be an excellent manager who can make his salesmen form a united team and inspire the enthusiasm and energy of all the staff.

"No accumulation, no miles." Good sales performance requires joint efforts and long-term accumulation of various factors. And the bad sales situation only needs any of them. "Thousands of miles of levees, in the ant nest" this is also called!