Telemarketing, Such As Identifying Phone Lists And Quality Skills.

Generally speaking, the quality of list data is as follows:

　　 Telemarketing skills 1: key person names

The key person is the person who has the decision-making power or the right to have no actual decision on decision making, but the person who has important influence on decision making is required to have the full name, not simply Zhang manager, Ma and so on. For everyone, the most beautiful voice is to hear someone call him / her name, so it is very necessary for telephone sales to know the full name of the key person. In addition, understanding the key person's full name is also convenient for other channels to communicate, such as sending letters and mailing lists.

　　 Telemarketing skills 2: telephone number

The telephone number referred to here refers to the fixed telephone number, which is generally divided into fixed telephone and fixed telephone. It has different uses according to different B2B and B2C business types. For example, when you sell milk powder or children's books, the golden time of general sales communication is when parents are off duty or on weekends. So for these B2C industries, it is more important to affirm family phone calls.

　　 Influence Telephone number? The quality standards include:

The first is whether the area code corresponds to the address and whether it is within the national coding range.

Second: whether the number of telephone numbers is 8 bits;

Third: whether the format of standard telephone number is complete, including area code - telephone number - extension format;

Third: the accuracy of the number, including whether it is an empty number, a wrong number, whether there is no answer. The so-called accurate number is that the number of key people can be correctly matched.

Fourth: the contact rate of numbers, that is, the number is correct, how many of them are able to dial successfully to find key people, which is called "contact rate" in telemarketing. Generally speaking, we measure the quality of telephone numbers in lists, mainly through the above criteria.

　　 Telephone Sales skills 3: mobile phones

At present, China's mobile phone penetration rate has exceeded 50%, the number of mobile phones has reached more than 700 million, which is much more than that of families and enterprises. As mentioned in the last chapter, consumers who are suitable for telemarketing are generally 20-50 years old. Mobile phone is able to get rid of the limitation of time and space and directly connect to the best data of customers, so the mobile phone number is also the focus data that the big database companies compete for.

　　 Influence Mobile phone The data quality mainly has the following standards.

First: whether the mobile phone number is 11 digits;

Second: whether the mobile phone number is checked locally, whether it is a local network, whether the number is invalid due to various reasons.

Third: mobile phone connection rate detection, check whether the number is switched on or whether it is empty.

Fourth: the accuracy of mobile phone number, that is, whether the corresponding key person;

Fifth: like fixed phone, we should also detect the contact rate of mobile phone numbers.

In the above indicators, item 123 can be cleaned through professional software, and item four or five is still need to be verified manually by telemarketing.