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Milan Station Is Trapped In "Selling Difficulties" And Is Hard To Copy Hongkong'S Successful Experience In China.

2014/5/20 13:06:00 24

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> the world's < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > a target= "_blank" href= "_blank" > shoes "< hat > net" to introduce the successful experience of Milan station in Hongkong. 
 second-hand luxury sales company "Milan station" recently announced that the controlling shareholder of the aesthetical enterprise failed to reach an agreement with potential buyers, and has terminated discussions with potential buyers. Aestheticism and memorandum of understanding agreement did not buy a deposit of about 2 million yuan. 
 this means that the Milan station, which had been oversubscribed 2178 times, has now fallen into the "selling dilemma", and the first round of sales has failed. In May 2011, Milan stood at HK $2.6 per share, but now it has dropped to HK $0.64. Next, will Milan station lose its stores or sell at a reduced price? Who will be the next potential buyer of Milan station? 
 Milan station, the first round of selling is blown down 
 a notice announces that Yao Junda, a major shareholder of Milan station, has failed to sell shares. According to the "selling bulletin" disclosed by Milan station at the end of last year, Yao Junda's aesthetical enterprise is having preliminary discussions with an independent third party on the issue of stock rights in Milan station. The potential buyer will not acquire less than 60% of the issued share capital of the day, and the estimated cost of the company's issued share capital is not more than HK $474 million. And this acquisition is likely to trigger a full takeover. 
 so far, the announcement of the Milan station has not disclosed who the third party buyers are. According to a number of senior people in the luxury industry, the new luxury business in Milan is the most powerful competitor of the station, and is also the main bidder. In addition, the international luxury goods giants LV, intime, Jingdong mall and other capital are competing in the ranks. 
 "at that time, the enthusiasm of the bidders was high, though Milan station was in the mire of loss, but the value is still there." Liu Hui, general manager of Zhao Yi retail consulting company, told reporters in Nandu that Milan operates 17 retail outlets in Hongkong, the mainland and Macao and a special sale shop in Hongkong, which is a luxury O 2O business model with resources such as temple library and luxury online shopping platform. When it comes to the capital market, it will be a story of considerable imagination. 
 however, temple library C E O Li school had previously interviewed by the media revealed that the Milan station and the temple library had early contacts, but because the Milan station opened the purchase price is too high, taking into account the acquisition of Milan station to temple library help is not great, temple library will not participate in the acquisition of Milan station. The media liaison of China Yintai investment company told reporters in Nandu, "it may be Yintai capital that participates in bidding for Milan station. It is all misled by the same name." 
 if the a href= "http://www.91se91.com/news/index_p.asp" > Milan station < /a > is sold at a reduced price, will other companies consider taking up the plate and making a big valuation? For this, the luxury online sellers, such as Xiu Xiu Wang, glamour Hui, MIG Tian Di and other online luxury sellers, have shown to Nandu reporters that "temporarily focus on their own business development and are inconvenient to comment." 
Why can't you sell p? 
In the year of P, Milan station was listed at HK $2.6 per share, and was oversubscribed 2178 times in one attempt. Today, it has failed to sell itself, and its share price has dropped to HK $0.64 per share. What is the problem? 
 performance decline is one of the reasons. The Milan performance report released at the end of April showed that the company's revenue increased slightly from 3.2% to HK $698 million last year. However, due to the continued slowdown in the retail market of luxury handbags, the drag on consumer sentiment and the increase in sales expenditure, the group lost about 38 million Hong Kong dollars during the year, an increase of about 173% compared with the 13 million 900 thousand HK dollar loss in the same period last year. 
 but in any case, "the second place of China's luxury goods consumption is firmly established, and there must be a sale if we buy it." Liu Hui believes that the core issue of Milan station is, "the overall business model is single, the supply of goods is unstable, and the procurement links are not competitive." 
 from the earnings report of Milan station, the sales of "unused products" in 2013 amounted to HK $437 million, which accounted for 62.7% of total revenue, and increased by 13.2% compared with the same period last year. The sales volume of "second-hand products" was HK $260 million, which accounted for 37.3% of total revenue, down 10.1% from last year's earnings. 
, which means that the sale of "new products" has increasingly become the main profit mode of Milan station. "However, due to the differences in tax policies at home and abroad, it is difficult for Milan station to copy Hongkong's successful operation experience to China. If we take the gray route to bypass tariffs, it will be very difficult for Milan station to prove the authenticity of the goods to the users. All the details of the operation have led to the Milan station being very difficult to build on a large scale, and the subsequent growth space is rather narrow. Wu Lihua, a senior member of the luxury goods industry, explained further to Nandu. 
In the media interview, the responsible person of Hongkong Milan station admitted that 17% of the value added tax would be levied on the sale of new products in the mainland, while the value added tax on the sale of second-hand products was only 2%. In view of the problem of inland tax rates, Milan station will mainly sell second-hand goods in the mainland to avoid import taxes related to the import of goods from Hongkong and other issues. P 
 in addition, with the second-hand a href= "http://www.91se91.com/news/index_s.asp" in China's local market, luxury goods /a > traders began to flourish, which also had a great impact on Milan station. The second-hand luxury report released by the Institute of wealth research in late 2013 showed that the number of second-hand luxury goods stores increased from 512 in 2012 to 823 in 2013, an increase of 37.8%.