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Armani Reveals Big Embarrassment For China'S Luxury Goods Market

2014/5/20 16:04:00 63

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Armani Luxury Goods And Luxury Goods Market

here, the world's < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > a target= "_blank" href= "_blank" > shoes "< hat > net" Xiaobian introduced to everyone from Shandong, Armani revealed the embarrassment of China's luxury market.

a certain organization has done a survey. The most popular multinational brands in China are men who like Armani in Italy. Women like Louis Weedon in France best.

This shows that men and women have their own love: men love designer suits and women love designer bags.

but if I tell you, every ten thousand Armani of every garment will not come from the fashion capital of Italy, but from Shandong enterprises. The cost is only a few hundred yuan. Will you come up with such an exclamation?

media revealed that the fabric produced by the company varies from tens to hundreds of dollars per metre. The fabric price of Armani purchased is about 800 yuan / meter, but "this is not the best fabric of the company".

If the factories in Jiangsu and Zhejiang are processed in batches and the processing cost is lower, the cost of a suit for Armani will only account for about 10% of its selling price, and it will not exceed 20%. < /p at most.

experts have even pointed out that some luxury luxury brands often seek processing plants in the country in order to increase profits, or even whole a target= "_blank" href= "http://www.91se91.com/" > clothes < /a > only zippers are processed in the country of origin, but on the label "made in Italy", so that Chinese consumers agree with their high prices.

Many domestic luxury label OEM processing factories have signed confidentiality agreements with their brands, and even factory workers do not know that they are processing international brands.

data show that Armani's performance in China increased by 39% in 2012. In 2011, this figure was 45%.. In 2014, other luxury brands became more conservative. Armani continued to open new stores in Changsha in March. Sales in the first month ranked the top of Wanda Department store.

this first explains that in the field of garment manufacturing, China has been different from the world's advanced level in terms of basic raw materials and processing, and many international brands have already achieved localized production, greatly reducing production and operating costs and earning excess profits.

"P >" second, this also exposes China's emerging purchasing power population, especially the rich people, in clothing consumption more and more away from the national goods, become the international big brand of Qian Shu.

At the end of the P, Chinese enterprises can produce the same products as Armani, but earn a fabric processing money.

The double star is the foundry of Nike, the red bean group is a foundry for Armani, LV is the same pipeline from all customers, which is a secret that everyone knows in the clothing industry.

we should face up to such a tragedy: China, as the global clothing production Kingdom, is obviously facing a huge embarrassment: high-end clothing is not a big international brand such as Armani, but the middle and low end is left behind by Zara from Spain.

Luo Jiahui, former US ambassador, declared that the United States would never produce socks when Obama announced that he would return to the manufacturing industry. The implication was that the manufacturing industry with low added value could not see P.

But if these socks are labeled with Armani, they will be multiplied immediately.

To condemn the arrogance of Armani and the superficiality of China's local tyrants, let's seriously reflect on the brand building of Chinese clothing.

for a long period of time, China's garment industry has been re processing, light design, heavy products and light brand. In the process of rapid expansion, the scale effect established by the comparative advantage of the labor force has gained the status of dominating the world.

But with the advent of the personalized era of clothing industry, the emergence of new consumer groups is increasingly exposed to congenital deficiency.

for example, brand building is eager to make progress, and blindly worshipping foreign imitation and imitation, thinking that an international fame and sponsorship of international competition can achieve leapfrog development, and make a ridiculous incident like the lawsuit against former NBA superstar Jordan, ignoring the innovation of design, management, technology and marketing, which leads to the hindrant step of upgrading, and it is difficult to build up its own high-end brand.

the most valuable material of Armani from Shandong is not fabric, but the value behind Armani's three words. After a long time of washing and market inspection, it can not be speeded up.

The experience of P and even Korea is worth learning from Chinese clothing.

It also lives in the siege of international big names and cheap cards, but its leading design, with the help of the cultural industry, is the promotion of the Korean wave. It has made a way out of cheap fashion and has become the favorite of many young Chinese white-collar workers.

Less than P, most of China's first-line sports brands are in deep danger of overcapacity, and it is difficult to rush out of the country.

The reason is worth pondering.

Statistics show that the global luxury market faced many pressures last year, but the total volume of the global luxury goods market still reached a record $217 billion, and the annual growth rate was 11%. Data show that the total consumption of luxury goods last year was 102 billion yuan and about 600000000000 yuan in the Chinese people, which means that the Chinese had bought 47% of the world's P luxury goods.

there is a great contribution from Armani from Shandong.

Instead of making a moral criticism of local tyrants who are not rich and extravagant, it is better to seriously explore a way to promote China's high-end clothing brand.

true patriotic performance is: bold reference to digest and absorb the successful experience of "a href=" http://www.91se91.com/news/index_f.asp "international famous brand < /a >, based on China's rich traditional culture, realize the innovation of design, management and marketing, promote the upgrading and pformation of the whole industry, and move towards a higher profit chain, and turn the global tyrants into the fans of Chinese fashion.

I hope this day is no longer far away.