3G Era To Subvert The Traditional Clothing Industry Marketing Pattern
< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201405/20/20140520042223_sj.JPG "/" < < > >
< p > 3G mobile Internet, as a new media after the Internet, has been playing an increasingly prominent role in modern enterprise marketing in recent years. Especially with the rapid growth of 3G user groups, 3G Internet has become a new market for all industries competing for nuggets. The apparel industry is also not coming. With the help of 3G Internet, the growth of the market share is driven by the spanmission advantages of the Internet. At the same time, the expenses of offline advertising are saved, and the goal of improving the economic efficiency of enterprises is achieved. The development mode of "casual wear" 3G mobile line arises at the historic moment. < /p >
< p > as the saying goes, clothes are a huge cultural symbol and a universal language permeated all over the world. Every fashion has its special cultural background and social significance. < /p >
< p > China's < a href= "http://www.91se91.com/news/index_f.asp" > casual wear < /a > has undergone three generations of development. The first generation is Hong Kong, Macao and Taiwan and other brands to enter the mainland to bring casual clothing concept; the second generation is the rise of domestic brands, casual wear dress patterns popular; the third generation is the pursuit of personalized, fashionable, high quality, and reflect the new way of life as the characteristics of casual clothing concept; and at this time, the continuous development of 3G Internet has also brought a broader market space for the development of casual clothing. < /p >
< p > industry expert Li Guo said that the two major driving force for the growth of China's clothing retail sales is the trend of fashion and the growth of sports and casual wear market. In the past two years, the international casual wear brand has continuously occupied the Chinese market, and the market competition has expanded from the first tier cities to the two or three tier cities. In the scramble for the two or three tier cities and rural markets, the domestic casual wear enterprises should enhance their own R & D capability, develop their own brand characteristics, attach importance to product service quality, and thus win market share. < /p >
< p > China intelligence network research shows that the size of China's casual wear market is nearly 500 billion yuan in 2009, and China intelligence network analysts predict that the size of China's casual wear market will exceed 700 billion yuan by 2013. Relevant experts believe that when the mobile Internet is developing at such a trend, the integration of the apparel industry on the line and offline will play a booster role in the future development of the entire industry. < /p >
< p > the Internet is advancing at a speed of rapid progress. The great leap forward of the "a href=" http://www.91se91.com/news/index_c.asp "mobile Internet" /a has also been going on. People's daily consumption habits are changing with each passing day. All the changes bring traditional industries not only pressure, but also the spanformation of traditional industries. Some people say that the biggest opportunity for the development of the Internet industry comes from the Internet of traditional industries. Apparel industry, as a model of integration of traditional industries and offline industries, will surely open up new paths for more traditional enterprises. There is no doubt that the era of 3G mobile Internet has arrived. The Internet is opening up our new way of life. < /p >
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