Foreign Stores Shut Down One After Another, Please Attract Passengers First.

< p > ironically, many foreign department stores are only known in the industry when they are closed.

The reason behind its closure is that it is not good enough to accept the climate, but the timing of pformation is lost. But no one seems to want to give up the huge Chinese market and go away.

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< p > < strong > < a > href= > http://www.91se91.com/news/index_c.asp > > shop > /a > one after another. < /strong > /p >

Less than P, Thailand's a href= "http://www.91se91.com/news/index_c.asp" > department store < /a > is not a long time to enter the Chinese market. Shang Tai Department stores closed one of its three stores in China.

Shang Tai Department Store is one of the five largest retail groups in Thailand. It has more than 600 stores in the region, and has a store in Hangzhou, Shenyang and Chengdu.

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< p > it is understood that in 2012, third stores in Shang Tai Department Store in the Mixc, Chengdu, Shang Tai Department store said that in the next 5 years, it plans to enter 4~5 major cities in China, and plans to open more branches in China in the next 10 years.

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< p > but the new store is not open yet, but the shop is closed.

In fact, it was less than five years ago that Shang Tai Department Store entered the Chinese market, and the Shenyang the Mixc store, which was closed, was not the first time.

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< p > 2012, only more than a year after the opening of the Shang Tai Department Store's "a href=" http://www.91se91.com/news/index_c.asp "fashion department store" /a "brand" first fashion boutique department store ", Shenyang Zhongjie Joy City store closed down, this is the first department store in China's only one store, this closing, also marks the first department store to completely withdraw from the Chinese market.

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< p > Shang Tai Department store was killed two times in Shenyang. In addition to its own operation, the current situation of higher vacancy rate in Shenyang shopping center is closely related to its closing down.

Statistics from Jones Lang LaSalle show that the vacancy rate of Shenyang shopping center is as high as 24.3%, ranking the highest in the sub provincial cities of China.

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< p > is precisely because of the high vacancy rate and the low level of passenger traffic. The Siwu department store, Meimei department store, Yi Shi Dan department store and the New Mart Taiyuan Street store of DAC group have become passer by in the Shenyang department store.

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< p > If Shang Tai is a novice to the Chinese market, the old foreign capital store Parkson has been mixed up in the Chinese market for many years, but recently it has closed shop frequently.

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< p > May 5th, the Ji'nan Baisheng mall of Malaysia Jinshi Group closed shop quietly.

This is the fifth store that Parkson has closed in recent two years.

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"P" is unique. In May 10th, a news of "Changzhou Baisheng new North Baisheng is about to close" was fermented online.

Subsequently, Parkson relevant responsible person confirmed the news.

"Due to the group's strategic adjustment and regional layout considerations, it was decided to close shop in May 20th and terminate the operation of Changzhou Xinbei Parkson store in May 21st."

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< p > prior to that, Shijiazhuang store closed in August 2013; Guiyang flower shop closed in June 2013; in July 2012, Parkson closed Shanghai Hongqiao store and Guiyang Golden Phoenix store.

In less than two years, Baisheng has closed 6 stores.

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< p > "the root cause is not acclimatized."

Zhang Yuefeng, an analyst with Changjiang Securities, said that during the emergence of many new business formats including the electricity supplier, Parkson became too slow, which led to a decline in its performance.

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"P" has been able to develop rapidly in China for several years or even been regarded as the first foreign capital store. Parkson obviously has its own advantages.

Zhang Yuefeng said, "localization" and "consistent market positioning" are the main strategies for Parkson's continuous growth and success.

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Martha P, a British department store giant, recently issued a statement on official micro-blog, saying: Martha will adjust its development strategy in China, focus on developing existing flagship stores and central stores in Shanghai, and look for local partners.

In fact, behind this statement is the dilemma of Martha's development in China.

It is understood that Martha department store plans to close 1/3 of the Chinese stores.

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< p > people in the industry have analyzed that although the private brand has the advantage of exclusive design and avoids homogenization competition, the risk is that the public acceptance is not high compared with the trend brand.

When the overall brand image is not done, the development of its own brand will end up in a situation where no one is interested.

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< p > < strong > the number of people who go forward and follow up is much less than /strong > /p >

< p > despite the continuous shuttling of new brand old department stores, the Chinese department store still has many excavating points in many foreign retail outlets, especially some new foreign retail businesses.

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This is an example of new capital department store, a Taiwanese capital department store that only entered P in 2012.

Reporters found that the official website of shinguang international department store was jointly established by Taiwan Xinguang International and IDG capital (China).

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< p > according to the plan of shinguang department store, it plans to open more than 10~12 high-end shopping mall with more than 100 thousand brands (no less than 100 thousand square meters) in the main cities of mainland China in 8 years from 2012 to 2018, and is expected to be listed in 2018.

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< p > it is understood that the branches of shinguang international department store have been operating in Nanjing, Wuxi and Nantong. Shinguang department store said that in the future Beijing, Shanghai, Changsha, Chengdu and other regions will gradually establish a high quality and large department shopping center.

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In 2012, Japan's home life department store east emergency Hands announced that it opened a direct store in China and settled in Shanghai on April 1, 2012 in mealong Town, P.

Hands hopes to expand its stores to all over Asia when China's commodity market is in the doldrums.

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After P's entry into Shanghai, the next stop was selected in Wuhan. In October 2012, a joint venture "Wuhan east emergency department business management company" was set up in Wuhan, Hubei, to participate in the management and operation of China's commercial facilities.

It is understood that Wuhan east emergency department store will open in 2014, with a total of 67 thousand square meters.

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Less than P, not to mention whether shinguang department store and Dong Jin Department store can make a good start in the low tide of China's department stores.

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In September 2013, P opened in Xidan, Beijing, and returned to China for the first time in 1998 after being defeated in Wangfujing.

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< p > but recently, a reporter's visit found that the popularity of old Buddha's department stores gradually dissipated as a result of the loss of freshness.

In the view of the industry, under the background of the slowing down of the overall development of the retail industry, some advanced Lafayette department stores located in the Xidan business circle may face a long period of cultivation.

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< p > retail observation commentator Lin Yi Fan said foreign department stores including foreign buyers department stores were superior to domestic department stores in brands, but the understanding of domestic consumers' consumption habits and consumption psychology was not thorough enough.

In addition, the general location of foreign department stores is relatively high-end, and many foreign styles and styles of clothing are not suitable for Chinese people.

"Foreign department stores in the domestic market are too small to be convinced."

Lin Yifan believes that in the context of the same economic slowdown and the winter in the retail industry, foreign department stores are less resistant to risk and pressure than local department stores.

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< p > < strong > the way of survival of the strong is < /strong > /p >

< p > of course, in order to retain more consumers, these foreign old department stores have not changed.

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< p > Parkson tried to experience its own form of rescue. In Beijing Baisheng Renaissance stores, restaurants, bookstores and other experiential formats also entered shopping malls.

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< p > however, for this year's change plan, Zhong Yansen, the founder of Parkson, who came back last year, mentioned the most is the sword from the brand, there are not many wording of the format adjustment.

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Less than P, following the Parkson, the Beijing foreign store SOGO, which has been in China for 16 years, is also experiencing pformation pains recently. The new building 2~4 building has been closed for more than half a year due to the pformation of the shopping center, and a large number of merchants and passengers have been lost. Its shopping center has not yet appeared.

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< p > obviously, the simple adjustment seems to be not enough to see how the department stores in China resist the cold winter.

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< p > in fact, the department store industry has become more and more popular from simple commodity sales to more abundant shopping centers.

Wangfujing department store bought the spring department store by taking the opportunity to win the currently popular hotline format.

Starting with Oteri J's format, Wangfujing department store announced that it will open 4~5 shopping center before 2015.

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< p > in addition, in the face of the impact of e-commerce on the traditional retail industry, intime has been working with ALI and Tencent for many times in recent years.

At the end of March, Alibaba announced the strategic investment of Yintai business with HK $5 billion 370 million. The two sides expect to start a "chemical reaction" in cooperation.

Last year's "double 11" period, all the stores of Yintai commerce directly put the discount code of the shop into the shopping mall, which was dubbed "shopping malls willing to try the fitting rooms" by the outside world.

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< p > after announcing the "full moon" of the virtual membership card "Yintai Bao", during the celebration of the traditional department store industry during the curtain opening ceremony, Yintai announced the reward of "100 million yuan" through the "Yintai Bao".

According to the data disclosed by Yintai, as of April 8th, more than 1 million 700 thousand members were registered to receive "Yintai Bao", which exceeded the total number of entities accumulated over sixteen years under the Yintai line.

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Shen Guojun, chairman and chief executive of Yintai, said in an interview recently: "I make an analogy. The electronic business enterprise is the air force, the traditional retail enterprise is the army, the air force has to hit the army's army in the sky, the hit rate is very high, the traditional retailing is always beaten."

So we need to pform our army into special forces and be able to connect the special forces with the air force, so that we can have the advantage to join forces with the air force.

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< p > the K11 shopping center with "artistic talent", from March to June, held the first special exhibition of impressionist Monet in Shanghai K11. According to the relevant person in charge of Shanghai K11, the largest number of exhibitors reached more than 7000 people per day. The number of visitors is expected to exceed 400 thousand during the exhibition period, and the passenger flow volume of shopping malls has increased by 30%, and the performance has also increased 20%.

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< p > a business manager told reporters that whether it is for exhibitions or O2O, the ultimate goal of department stores is to attract passengers first.

This, I am afraid, is also a problem that all retail entities should think about.

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