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    Innovation And Income Generation For Female College Students

    2014/5/22 8:36:00 39

    Female College StudentsEntrepreneurshipSales

    < p > "I feel that life is like a hill climbing, and no road is smooth."

    Li Jian, with short hair, smiled and looked like a student who had just left campus.

    The girl born in 1985 is successful and fortunate in many people's eyes. After graduating from University, she started to start her career in a href=, http://www.91se91.com/news/index_s.asp and /a. In just three years, she had a company with annual sales exceeding 5 million yuan.

    < /p >


    < p > < strong > after graduating from University, choose entrepreneurship > /strong > /p >


    < p > "this child is as stubborn as I am."

    Fu Zhaoe looked at Li Jian lovingly, and said softly.

    As the intangible cultural heritage of Ningxia, the third generation of inheritors of the paper-cut in the countryside, Fu Chao E has both done the catering business, and also takes into account the art of paper cutting. She and her lover have never had time to take good care of their children. Even when they are busy, they need children to pick up scissors and make paper cuts with her.

    < /p >


    < p > "there is nothing wrong with being independent from childhood."

    Li Jianfu laughed on his mother's shoulder.

    < /p >


    < p > Li Jian failed in the first college entrance examination. After carrying on his luggage, he went to Guyuan to study in the city. After entering the University, he started his four years of college life with 3000 yuan and admission notice.

    "In fact, I want to see how far I can be independent."

    Li Jian said.

    < /p >


    In P, Li Jian worked as a part-time student in a university. He experienced all kinds of roles: society, student cadres and counselors. Even in his sophomore year, he tried to start a small business and earned over ten thousand yuan, so that his classmates envied him.

    However, because of her lack of English scores, she missed the qualification of Bao Yan and came back with her stubborn temper. Senior four threw all her energies into the entrance examination, and aimed at the best schools in the professional schools, and she was in the library every day.

    But in the end, I still missed my favorite university because of some difference.

    < /p >


    < p > "I felt frustrated at the time and felt that I had worked so hard but I failed."

    Li Jian sighed.

    < /p >


    < p > postgraduate entrance examination, job hunting, civil service examination, and entrepreneurship. In the face of several ways, Li Jian chose the most surprising business for her classmates.

    < /p >


    < p > "the process of writing paper-cut with my mother when I was young is still vivid in my mind. Studying advertisements and taking postgraduate entrance exams in universities are all for a purpose.

    So even if the postgraduate entrance examination is not successful, we must do it. "

    Originally, as early as the student period, she had a clear goal, twists and turns of the path, are to a destination.

    < /p >


    < p > < strong > innovation, giving the traditional paper-cut way out < /strong > < /p >.


    < p > no entrepreneurial experience, no basic funds, only love for paper-cut and the fame of mother Fu Zhao.

    "It is not that we fail to consider failure, but it is even more regrettable not to try it."

    Li Jian, who is stubborn, has to rush.

    < /p >


    < p > July 2009, when the university just graduated, Li Jianbian returned to his hometown, borrowed 30 thousand yuan from his mother, and established the Ningxia Yi Meng Li Yi culture art Co., Ltd.

    But after the 30 thousand yuan rented an office, it ran out.

    < /p >


    < p > her boyfriend gave her the most resolute support. He sent the bedding directly to Ningxia, accompanied by 40 thousand yuan of hard work and saved Li Jian to start a business together.

    With the help of the local women's Federation, the loans they applied for such as YBC entrepreneurship and Ningxia handcraft subsidy finally arrived.

    The first product, the paper cut greeting card, came out.

    "The bitterest days are coming."

    The two young men looked at each other with a smile.

    < /p >


    < p > the first list is more than 300 cards, one week to hand over, no workers, Li Jian called on the whole family to go to battle, mother, sister, aunt, the family cut for 4 days before completing the card cutting part.

    Because the printing number is too few, the printing factory does not receive the work, two people are nested in the office to use the printer to print.

    In the cold weather, the printer broke down again. When the machine was repaired, the card was finished. The two people didn't sleep for 24 hours.

    < /p >


    < p > things sent to customers there, customers put forward wishes to have greetings on the cards, and second days, two people at 5 p.m. has been written to 4 o'clock in the morning, though tired, but at the moment of presentation, "feel relaxed, excited."

    Li Jian said with a laugh.

    < /p >


    < p > in the first year, only more than 3000 cards were sold, earning less than 10 thousand yuan, and the company lost nearly 100 thousand.

    "Traditional paper-cut" a href= "http://www.91se91.com/news/index_f.asp" > market < /a > can only be done so much. If we want to break through, we must have innovation. "During a visit to Hangzhou, Li Jian was attracted by Hangzhou silk." why not make silk paper cut? "Decided to bite and bite. Li Jian went home to try silk with a wholesale price of more than 4000 yuan. Although the silk became a test product, they managed to blend paper cutting with silk perfectly after putting in tens of thousands of dollars.

    The invention won the "National Women's handmade products best Creative Award".

    < /p >


    < p > with new products, how to sell it? The two used the stupidest way to sell products from door to door, but they did not know how to succeed.

    Summing up experience, Li Jian thought: "Ningxia's most paper-cut products lacking the Hui culture will be very popular with these units."

    < /p >


    "P > aimed at the market, then found the way, and the new product really started. Li Jian gradually tasted the sweetness of Entrepreneurship: in 2011, the company's total sales volume reached 3 million 700 thousand yuan, and in 2012 it exceeded 5 million yuan.

    Business is on the right track and honor is coming. Members of the Yinchuan CPPCC Committee and star of entrepreneurship...

    < /p >


    < p > < strong > saving handmade art still needs market promotion < /strong > < /p >


    Li Jian, now P, does not want to position himself as a businessman, but is more willing to be a cultural promoter.

    < /p >


    < p > to ensure the original flavor of paper cutting art, Li Jian adopted the business mode of "enterprise + inheritors + farmers", instead of simply pursuing production. Instead, he worked with the women's Federation of the autonomous region to establish the Ningxia women's handicraft Association, and her mother started more than 30 training courses for hand-made products, and more than 1000 women benefited from it. The company also developed a stable paper cutting team.

    < /p >


    < p > as the fourth generation descendant of the paper-cut in the countryside, her eyes not only remain on paper cutting, but also extend to the development of intangible cultural heritage in Ningxia.

    "Many folk craftsmen, non heritage successors, actually have a very difficult time.

    Good handicraft products are facing the danger of disappearance due to lack of marketing, and I feel I have the responsibility to help them. "

    Li Jian said.

    In her dream of development, she is going to build a base for folk culture development in Ningxia. She will invite non heritage artists from Hong Kong to teach more people to make handicrafts.

    < /p >


    < p > the realization of this dream is bound to be full of frustrations.

    The market has been bad since last year, but Li Jian has done more vigorously.

    "The more recession we have, the more opportunities we have. Only a more competitive and creative company can come to the end.

    I am full of confidence.

    Last year's Sino Arab Expo, the company developed special features for the Arabia guests.

    Silk with Alvin paper-cut blessing and homecoming features, both Chinese characteristics and exotic customs, greatly praised by Arabia guests. At present, there are several merchants in several countries expressing their intention of cooperation.

    < /p >


    < p > no matter how many setbacks, the 29 year old girl seems to have endless strength.

    In order to return to his native cultural dream, Li Jian contacted the Ningxia art Career Academy to allow non heritage inheritors to enter the school and set up a vocational class.

    "It is not only to let non heritage inheritors play the role of heat, but also to cultivate cultural lovers and inheritors, so that our future a href=" http://www.91se91.com "> industry < /a > is there no shortage of industrial workers?" < /p >

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