It Is Imminent For Shanshan Enterprises To Choose O2O Sales Mode.

< p > Shanshan stock is a target= "_blank" href= "http://www.91se91.com/" > dress < /a > Industry Listed Companies in a large and well-known enterprises.

The company's main garments are mainly western style clothes, shirts and casual wear.

The company has many well-known brands such as "Shan Shan" and "FIRS" and "fan Shui".

The subsidiary company of Shanshan science and technology is a large scale domestic lithium ion battery anode material manufacturer with independent intellectual property rights.

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< p > 2013, influenced by the overall environment of the clothing market, many men's clothing enterprises encountered the cold winter of the industry in varying degrees.

In 2013, the earnings report showed that in many men's clothing listed companies, the Chinese fir shares achieved 4 billion 47 million 920 thousand and 700 yuan in operating income, up 7.78% from the same period in the previous year, and the net profit belonging to the shareholders of listed companies was 183 million 789 thousand and 100 yuan, up 15.70% from the same period of last year.

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< p > achieving double growth is not easy for a href= "http://www.91se91.com/news/index_s.asp" > men's clothing > /a > but careful study of Shanshan 2013 annual report will find that: in 2013, the company's clothing business continued to slump, and the year-on-year sales fell by 12.31%, of which the brand of its own fir fell by 16.5%, and the other brands dropped by 9.1%.

Sales decline led to a 4.25% decline in clothing business income.

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< p > 2014 is the year when the traditional garment enterprises enter the Internet in a big way. The online shopping market is developing rapidly, which has a great impact on the traditional retail market.

As the industry with high penetration of online shopping, the impact of the Internet on its traditional sales channels and marketing modes is more obvious.

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< p > under the premise of the increasingly fierce competition in the clothing business, garment enterprises are forced to "shock".

Shan Shan is no exception.

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< p > Shanshan 2013 annual report, "the risk of the new mode of industry" is listed as one of the risks that may be faced.

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< p > Shan Shan enterprises should expand new channels and turn the sales downturn under the line. It is imminent to choose the sales mode of O2O.

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< p > < strong > Expand user group for offline store import traffic < /strong > /p >

< p > through the website, APP, WeChat and other Internet tools to increase user groups, the increase of online user groups has also contributed to the introduction of the flow of stores under the Shanshan enterprise line.

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< p > Shan Shan enterprises registered WeChat subscription numbers such as "Shanshan clothing" and "Shan Shan children's clothing", and registered WeChat accounts for "Shanshan clothing".

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< p > there are reports that micro-blog and WeChat account account for about 150 thousand of micro-blog fans and nearly 20 thousand of WeChat fans in half a year.

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< p > Shan Shan enterprises will also hold some activities, such as the "best dressing match" to find "Mr. Shan Shan" in 29 released in April. By drawing up rules of activities, fans will attract online fans to stores and expand potential consumer groups.

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< p > < strong > expand brand promotion by using online advantages < /strong > /p >

< p > O2O mode can help a href= "http://www.91se91.com/news/index_c.asp" > Shanshan enterprise "/a" to promote and do well in the dissemination of brand, and help brands lock in the target consumer group.

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< p > through the voice of interactive media platform, "Mr. Shan Shan" as a "charming personality" virtual personality began to become clear and fresh, pass the brand connotation to consumers, lock the target customers, turn users into fans of brands, lock the consumers by sending accurate information to users, and improve the purchase rate.

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< p > traditional clothing enterprises "electric shock" has become the general trend of the industry. In the process of entering the Internet, Shanshan has to pform some old and lagged information asymmetry traditional brand operation mode into "Internet gene" covering the channels, supply chain, IT system and governance structure.

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