Korea'S Love Affair With Women'S Market

China's clothing industry has been developing rapidly since 80s, and many problems still remain in the development of the industry.

Imitate each other in design, homogeneity and no novelty; the choice of fabric is coarse and cheap, but the price difference is too high.

The brand of women's clothing is beginning to suffer from bottlenecks, and many enterprises eventually result in backlog due to blindness in production.

But some foreign brands, but because of their excellent quality, unique design, affordable prices, quickly seizing the domestic women's clothing market.

Recently, the newly popular Korean brand of American love brand has perfectly adapted the oriental feminine characteristics in its changeable forms and constantly updated styles and tailored tailoring, exquisite workmanship, rich colors, sweet and lovely youth and beautiful style. It caters to the psychological pursuit of low price and high quality consumers in the country.

It began to be popular and popular.

First, brand positioning.

If a brand wants to start, it has to have a clear brand positioning to better serve consumers, so as to better start its brand in the consumer group.

South Korea's love is adhering to this vision. Under the premise of new ideas, new ideas and high quality fabrics, in the taste of fashion classics, South Korea's love affair shows the pursuit of high quality life for women aged 22 to 40, so that their brand has a clearer audience.

Secondly, the price advantage.

At present, there is such an awkward situation in China's clothing market, that is, the brand with slightly better quality or louder, whose price is prohibitive for the working class, and the quality of the clothes whose price is slightly lower is really hard to be accepted.

In view of this situation, South Korea's us love affair has launched more than 200 designs in a planned way. Its mainstream products in spring and summer are in the market price of 80 yuan -280 yuan, and the market price in autumn and winter is between 180 yuan -380 yuan, and 15% of the high-end products market price is between 600 yuan -1000 yuan.

Again, the product features.

Style is the core of a clothing brand. A good brand must have the strength of constantly updated style.

The core of Korean love is the renewal of style.

Relying on the strong design capability of South Korea's Korea Ai Ai headquarters, South Korea's love affair has fulfilled the promise of new products and new seasonal changes in the month.

It is understood that Korean love has always been renowned for its fashion design, high quality fabric and sophisticated tailoring. Its elegant and feminine style has been brilliantly distributed in the quarterly design series.

Because the brand has been popular among celebrities, it has become a new darling of ladies and girls in Seoul.

In addition, South Korea's us love affair has opened up the way of brand development in China, meanwhile, it has expanded its position and recruited franchisees all over the country to achieve the impact of the brand in the mainland.

South Korea's us love is based on the premise of quality, customer orientation, experience as a means, service as an honor, and strategy guided marketing mode, which truly combines the needs of Chinese consumption to achieve a diversified marketing route. It also shows the brand attractiveness when consumers and operators enjoy the interests of the terminal.

With the eyes of urban people more and more picky.

Domestic women's clothing has gradually been unable to meet the needs of modern people.

People yearn for the clothes that really contain the connotation of a good brand.

Korean women's clothing in Korea opened up a new direction for the development of clothing brand in China.

Yang Jing: editor in charge