Ministry Of Commerce Promotes Silk And Silk Public Service Project "Silk China"

April 8, 2014, from China Spin The silk commerce public service system project of the Ministry of Commerce, which is hosted by the association of commodities and commerce, "Silk China", takes the three major plates, including exhibition, channel sales and network promotion, to visit the New International Expo Center of Shanghai. Adhering to the theme of "promoting silk culture and guiding silk consumption", it promotes the domestic sale of silk end products from the national level, and promotes publicity activities for consumers at all levels.

In order to further expand the influence of silk culture and lead the National Silk consumption trend, the official website of the "Silk China" project, a special network promotion section of the China Textile Business Association, was held on April 8th at the "Silk Festival" site. The deputy director of the National Cocoon Silk Coordination Office, Li Zhaosheng, deputy director of the Department of marketing operation of the Ministry of Commerce, and Li Jianhua, President of the China Textile Business Association, attended the ceremony and launched the "Silk China" official website silkchina.com.cn.

According to the person in charge of the project organizer, "Silk China" website is designed according to the combination of tradition and fashion, knowledge and entertainment, official publishing and enterprise propaganda, cultural history and information aging. With the Internet as the medium of communication, combined with various forms of video, pictures and text, it tracks the progress of the project, introduces relevant knowledge of silk products, releases silk business and product information, and aims to create a long-term platform for promoting "Silk China" and a fashion vane for China's silk industry.

As a major component of the project, the exhibition is based on the twenty-sixth China Silk Fair (short silk Festival). At the site of the "China Silk Association", the exhibition opened up more than 300 square meters, and built three major creative exhibition areas, namely, the silk culture corridor, the modern home life hall and the dynamic show show. More than 100 silk products from more than 60 silk enterprises across the country, from home textiles, clothing Several different categories of jewelry and accessories have conveys the elegance and charm of Chinese silk culture to the guests on the spot, showing the elegance and elegance of China's silk terminal products.

According to the introduction, in the silk culture corridor, the exhibits are arranged according to the production process of five silk products, such as weaving, embroidering, printing, painting and sewing, and strive to give guests a detailed account of the beautiful and colorful silk products produced by different crafts. In the modern home furnishing hall, the exhibits are divided according to the different daily living scenes of the living room, bedroom, study room, etc., through the silk carpet, silk sofa, silk tablecloth in the living room, silk bed products, silk drapes and silk in the bedroom. Clothes & Accessories In the study, a series of silk products, such as silk books, silk paintings, and so on, reveal the extensive use of silk in people's daily life and highlight the elegance and elegance of silk style household life. The dynamic show shows a modern sense of expression to lead the audience to the forefront of silk fashion, so that everyone can feel the charm of silk trend.

To let more consumers understand silk products and experience silk consumption, the "Silk China" project will open the "channel sales" section outside the exhibition on ~13 April 7th. At that time, more than 220 silk monopoly stores and shopping malls will hold the "Silk Fashion Week" in the same period, catering to the emerging market consumption demand, and letting fine silk products enter ordinary people's homes.

China is the first country to invent and produce and use silk in large scale. It is also the largest silk producer and exporter in the world. Due to various reasons, the sale of silk in the domestic market is not ideal, and silk is still quite different from that of Chinese people. Therefore, we should attach great importance to the cultivation and innovation of silk culture, increase publicity efforts on silk products, and raise the level of silk production technology and product design as soon as possible. The establishment of the "Silk China" project is the first time to promote domestic sale of silk end products from the national level. As a national mass organization to promote the development of the silk industry, the China textile business association has always promoted the consumption of silk as the top priority of its work. This year's "Silk China" promotion project highlights the theme of "home culture and silk dream", and will contribute to the re prosperity of domestic silk industry.