Retailers' Horse Racing Zone Moving The Vertical Integration Or Trend Of Suburban Commerce

< p > with the acceleration of China's urbanization process and the commercial upgrading of the first tier cities, China's commercial real estate has moved restlessly and has entered a new round of rational growth.

According to the commercial real estate index [2.09%] system issued by the central China commercial real estate research center, China's commercial real estate continues to leap at an annual growth rate of 12.5%, despite the huge impact of e-commerce and oversupply of stage supply, and China's commercial real estate index has reached 133.9 in the first quarter.

Reflecting the beginning of the wave of commercial real estate rising stage.

At the same time, market differentiation is intensifying.

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< p > < strong > the retailer race zone, moving the suburbs Business > /strong > /p >

< p > the second half of 2012 is China's "a href=" http://www.91se91.com/news/index_c.asp "commercial land < /a > peak period. After three to four years of construction cycle, China's commercial real estate project supply will also peak between 2016 and 2017.

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< p > > the Secretary General of the China commercial real estate association < a href= > http://www.91se91.com/news/index_c.asp > Wang Yongping < /a > said: "commercial real estate has gone through a period of blind expansion, not only a href=" http://www.91se91.com/news/index_c.asp "> luxury goods" /a "," light luxury "," buyer shop "," catering "and other formats gradually differentiated, and the same format has entered a new round of upgrading and pformation.

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< p > it is reported that Jinshan Hongkong city is located at 3958 Jinshan Road, Jinshan District (high speed Jinshan Wei export), which is located at the core of Shanghai commercial and Trade Center.

At the same time, it is located on Jinshan Road, the main commercial business main road, adjacent to the government of Jinshan District, and occupies the core business circle of China's four David Jinshan Wei, with a commercial scale of 160 thousand square meters. The project covers many kinds of composite formats, such as international star rated hotels, large port shopping centers, international food street, international life hall and so on. It is a comprehensive commercial flagship of Shanghai rare port faction, and is expected to become Hong Kong's full flavor "Jinshan Xujiahui" in the future.

It is worth noting that the brand of Hongkong city has gone through 17 cities, and now it has been in the 17 cities such as Hangzhou, Wuxi, Lianyungang [-5.05% fund research and so on.

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Under the background of < p > strong > O2O, the trend of "vertical integration" or "/strong" > /p >

< p > Tencent has joined hands with Southern China City, Alibaba has invested in Yintai, and O2O has become a hot word in commercial real estate.

Most of the retailers' online sales accounted for less than 10%, according to Rui Yide's research on brand retailers.

This shows that although the electricity supplier is aggressive, but in the retailer's performance contribution ratio, the entity store still occupies the big head.

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Zhang Jiapeng, executive director of P, said: "business and real business are like air force and army. Each has its own advantages. But if we want to win a war, we must cooperate with each other, and no one can replace it completely.

In terms of how to do well in O2O, we believe that vertical integration will be a major trend in the future, not only for subdivision of goods, but also for consumers.

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