Analysis Of Brand Building Of GAP Brand
< p > > a href= "http://www.91se91.com/news/index_c.asp" > GAP < /a > this year we just found our professional help them to make a project, do brand promotion in Italy. After receiving this project, they also consulted many information about GAP.
Now that we ask about competitive advantage, we don't need to mention business models, but we also save a lot of nonsense.
From the design point of view, when it comes to GAP, you often think of those simple styles, jeans and LOGO tops.
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< p > but this year's GAP advertisement fully shows the tenet of GAP in order to remain unchanged. GAP's Marketing Department Manager did presentation, saying that GAP is hoping to create a style that belongs to everyone with simple styles.
But if you look at the Facebook and instagram of GAP, you will find that it is a small refreshing route, many of which are in line with the simple fashion in the trend forecast of WGSN.
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< p > although in recent years, due to the lack of fixed a href= "http://www.91se91.com/news/index_c.asp" and "/a", GAP has not been able to satisfy the constantly seeking novelty young a href= "http://www.91se91.com/news/index_c.asp" > consumer group < /a >, but because of the design and quality fabrics and Version (especially pants, I love), it has won the attention of many loyal consumers. Coupled with the simple functional trend oriented style, the design has barely found a soul destination.
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< p > in addition, it seems that ZARA and H&M have been accused of environmental pollution. GAP's co founder Doris and Don Fisher have launched the "DO MORE THAN SELL SELL" initiative. It seems that organic cotton should be promoted to promote sustainable agricultural production, hoping to arouse people's brand awareness and re establish brand image with the brand's social mission.
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< p > finally, use that Manager to do the original words of presentation, GAP is confident not boastful; simple notboring; optimistic simple;; "Yu"; "Yu"; "Yu"; "Wei"; "Yu"; "Wei"; "Wei"; "Wei"; "Wei"; "Wei"; "these two words" is very comprehensive reflects the brand positioning and image.
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