Clothing Enterprises To Create "Amusement Park" Zhejiang Clothing Enterprises Pformed Into Cross-Border King

< p > the second ring line of the southern city of Zhuji in Zhejiang, nearly 100 acres of land are being built. This is creating a playground for children, while the investors behind it are Zhejiang's clothing enterprise, Tai Zi long dress.

Coincidentally, Semir clothing is building its "dream town" children's cultural and creative complex in the new bridge of Oujiang River, more than 200 kilometers away from the Dragon Prince Happy Valley site in Wenzhou.

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< p > the second ring line of the southern city of Zhuji in Zhejiang, nearly 100 acres of land are being built. This is creating a playground for children, while the investors behind it are Zhejiang's clothing enterprise, Tai Zi long dress.

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Wang Peihuo, the chief executive of Prince P, named this amusement park "Dragon Prince Happy Valley", which is derived from the prince's Dragon children's brand.

Wang Peihuo hopes that through this commercial tourism real estate development, in order to enhance the "Dragon Prince" brand strength, and to promote its children's clothing and other derivatives sales.

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< p > in the dream of fairy tales, Wang and his prince Tai Lung are more than Wang.

In the more than 200 kilometers away from the "Dragon Prince Happy Valley" site in Wenzhou, the new cultural complex of children, called "dream town", is also being built, and "dream is much" is the brand of Semir's children's clothing.

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According to people in the P industry, the children's clothing industry is in a downturn, and garment enterprises are creating "amusement parks". They also want to extend the industrial chain and raise the brand image of their children's clothing so as to promote the sales of children's wear.

In fact, whether it is "Dragon Prince Happy Valley" or "dream town", it will open up a special place to sell children's clothing in the golden area.

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< p > and for consumers, there is a way of recreation in the future: visiting amusement parks and buying children's clothing.

Then, will you take your children to such a playground? "/p".

< p > < strong > < a > href= > http://www.91se91.com/news/index_c.asp > > garment enterprise < /a > > amusement park > /strong > /p >

According to Wang Peihuo's plan, the Dragon Prince Happy Valley will be built into the largest indoor theme amusement park in China. The amusement park will integrate into technology, entertainment, leisure and education and other factors according to Wang Peihuo's plan.

Around the theme amusement park, Wang Peihuo also plans to build an otter, a commercial street and an electricity supplier building.

The whole project covers an area of nearly 100 mu, and the construction area may exceed 160 thousand square meters.

The whole property project is led by Wang Peihuo's daughter, Wang Ting.

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In order to build up the real estate project, Altman has invited the original three of Japan's "father of Altman" as a consultant and learned from Japan's P Kitty theme park business philosophy.

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< p > as to why Zhuji is located in the city, apart from Wang Peihuo's hometown complex, the absence of large theme parks and outlets in Zhuji is also the reason for Wang Peihuo's consideration.

However, what Wang Peihuo hopes more is that this project can enhance the cultural image and popularity of the brand "Dragon Prince" brand of children's clothing, and promote the development and design of "Dragon Prince" animation and derivative products.

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"P" is unique. In the more than 200 kilometers away from the "Dragon Prince Happy Valley" site, Wenzhou's Oujiang new bridge, Semir clothing is building its "dream town" children's cultural and creative complex.

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Zhao Xiaobo, the head of the "dream town" project, told the media that the project can be said to be a children's theme Plaza with children's experience, intelligence, education, training, entertainment and commerce. The total construction area is about 40 thousand square meters. P

They will dig deeper into the two major markets of children's industry and culture industry in the future.

"This is a new attempt by Semir for the moderately diversified development of the industry. The next step is to rely on the" little dream town ", to create a child's cultural and creative street with the surrounding old factory buildings, and to develop more children's projects with industrial resources."

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Why can't we make money for children's clothes that look pretty P < strong >? < /strong > < /p >

< p >, however, enclosure or gardening is not Wang Peihuo's idea of "clap his head".

Behind the "fairy tale dream", there is a brutal reality of clothing enterprises' children's clothing market.

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< p > over the years, there are constantly large and small garment enterprises entering the field of children's clothing. "In Zhejiang, you can name the clothes brand, basically are doing children's clothing."

"Xu Jianhong, Metersbonwe, Taiping bird, Tri Color and seashell are all building their own brand of children's clothing," said Xu Jianhong, director of tachili clothing and clothing business.

Our prince launched its own children's clothing brand in 2008.

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< p > in the view of Yang Yiqing, executive director of Zhejiang merchants Research Association, the reason why these garment enterprises enter the market of children's clothing coincide with each other. There is a certain reason: "competition in the adult clothing market has been very intense in China, but the competition in the children's wear market is not enough. The leading brand has not yet formed. In addition, compared with the adult clothing, the rigid demand of children's clothing is stronger."

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< p > these favorable market factors constantly lure clothing enterprises, but the efforts of these years have not been well rewarded.

Take Xu Jianhong's words, "we all go in with pride, and finally come home."

More people in the industry believe that 90% of garment enterprises may be losing money.

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Xu Jianhong's analysis is: "one is a big environment factor. In the past two years, the overall development of the domestic garment industry is not very ideal, and children's clothing can not be spared."

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< p > "on the other hand, the channel determines the fate. The current children's clothing industry mainly relies on three channels, one is the wholesale market, the two is the shopping mall, the three is the street store, the wholesale market has no way to make the brand, but now the cost of entering the shopping mall is getting higher and higher, the street store is also unable to open, the rent is too high, the profit rate of children's clothing is simply not able to support the rent of the store and the wages of the employees."

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< p > however, Xu Jianhong believes that the basic reason why children's clothing is difficult to do is the characteristics of children's clothing industry itself.

"In the eyes of consumers, clothing is less expensive and the price is naturally lower, which also leads to the retail price of children's clothing. However, people who have done the clothing know that the gap between the cost of adult clothing and children's clothing is not too large, at most tens of dollars, but the tag price is totally not on one level."

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This is the case, "Chen Haiping, director of Huzhou's" a href= "http://www.91se91.com/news/index_c.asp" dress market, < /a > director, said: "the cost structure of a garment includes fabric, design, processing, labor and pportation, etc., but the gap between children's clothing and adult wear is not too big. From our fabric, we have to have children's clothing, which is mainly made by Chinese and young children. So there are also 165cm and 160cm specifications. There is almost no difference between them in terms of materials and adult clothing, but children's clothing is not on the same level as the adult dress, which leads to the children's clothing profits can not reach the level of adult clothing. < p >" true. "

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< p > < strong > < a > href= > http://www.91se91.com/news/index_c.asp > > pboundary < /a >.

< p > the collective "stranding" of children's wear market has forced enterprises to find another way out, and to build amusement parks is one of them.

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< p > "we hope that through the operation of the theme park and the animation industry, let children like the image of" Prince of dragons "and then drive our children's clothing sales.

Xu Jianhong, head of the children's clothing industry of Tai Zi Long Fashion Group, said.

In fact, the "Dragon Prince" children's clothing will be sold at the outlets of the Dragon Prince Happy Valley and the commercial street.

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Besides P, Taizi long hopes to use this theme park to bring the brand effect of Dragon Prince to the extreme.

As a matter of fact, Taizi long has set up an animation department and developed animated cartoon around Dragon Prince. In the future, the team will further develop more derivative products.

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< p > there is no doubt that Taizi long wants to enhance the brand influence of "Dragon Prince" through the way of industrial linkage. According to Xu Jian Hong's theory, "we hope to elongate the industrial chain and minimize the risk."

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< p > in Yang Yiqing's view, it is not unusual for clothing enterprises to build "amusement parks".

"Nowadays, the traditional boundaries between industries are becoming more and more blurred." cross boundary "as a way of enterprise pformation is already a trend.

However, it is not ruled out that some enterprises are "not in the mood to drink wine". The so-called big project is just a cover. Actually, it is for the enclosure, making the listing or acquisition theme for the company.

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< p > Yang Yiqing believes that if clothing companies are interested in making real estate projects, two problems need to be paid attention to. First, always focus on the main business of the enterprises. For example, the main business of clothing enterprises is clothing instead of amusement parks, because you do not have this experience in playground, you can not do Disney, so we must focus on this main industry, otherwise it will be easier to gain than lose. Second, enterprises should not follow the crowd in playing cross border, do not do what others do, and do what you want to do, and integrate resources around the main industry.

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