Autumn Water Test The Water O2O Marketing Three Antennas On The Turnover Of Over Million.

< p > recently, the famous Chinese women's wear brand took the lead in the test of water O2O marketing in Hangzhou. In 3 days, the online sales volume was over a million. At the same time, China's first O2O Internet mode chain restaurant brand also opened a store in Hangzhou, playing the innovative marketing from "online to offline, online attracting customers and offline consumption."

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< p > merchants are busy restructuring, busy embracing the Internet and busy opening up new commercial space.

The biggest advantage for consumers is that we can not only enjoy a more convenient and convenient shopping experience, but also have no need to worry about "going out without a wallet", because if you have a smart phone, you can pay the bill! < /p >

< p > < strong > autumn water people test water O2O marketing < /strong > /p >

< p > < strong > three the amount of the antenna is over 1 million /strong < < /p >.

< p > < < a href= > http://www.91se91.com/news/index_c.asp > > store > /a > try on, try to place the order online.

Consumers only need to scan a small two-dimensional code, link to the micro shopping mall, can choose more styles, but also enjoy online and offline activities.

Such a new O2O experience model is no longer a dream, but a reality.

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Less than p days ago, the famous Chinese women's clothing brand CHIU SHUI SHUI joined the Tencent's Micro shopping to launch the "Discovery Tour" terminal promotion campaign, the first to test the water O2O marketing mode, which attracted the attention of many female customers.

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< p > it is reported that this micro a href= "http://www.91se91.com/news/index_c.asp" > shopping cooperation < /a > activities are aimed at consumers in Hangzhou only.

Activities in just three days, online consumer orders, that is, 3282 pactions, the paction volume of over a million.

This made CHIU Yao Yujian SHUI, the founder of the brand of autumn water.

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< p > in recent years, the fierce competition in the clothing market is obvious to all.

International brands are pouring in, and domestic electric business is in the ascendant. Traditional brands are confused.

Yao Yujian said: "I personally believe that the introduction of O2O marketing mode is a breakthrough to break through the confusion of the existing clothing brands.

It is foreseeable that in the future, it will become a brand new channel for the growth of brand performance.

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< p > "before I was very entangled in shopping, I loved to experience the pleasure of trying on clothes, and I was worried whether I should buy it, whether I would buy it expensive, or immediately I would like to see other clothes that I like better. Now it is more convenient to have O2O."

"I can see more styles from the micro shopping mall by scanning the two-dimensional code, while enjoying the various online and offline activities launched by WeChat on the WeChat platform," she said.

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< p > "O2O marketing mode brings not only a new experience form, but also a more convenient choice."

The industry said, "rather than O2O mode is the integration of online and offline business models, let alone offline traditional brands in the face of the network era of consumption concept change operation products.

It is the effective integration of traditional brand and online shopping.

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< p > Yao Yujian revealed that this test water O2O marketing mode, CHIU. SHUI autumn Shui Yi brand starts from the pain points of users and users, overall planning, local breakthroughs, distribution and implementation, breaking the physical boundaries of stores, mobile real-time online communication and interaction, improving the operational efficiency of offline retail, and improving user experience at the same time.

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< p > industry analysis shows that in this era of customer centered consumer market, whether the product, service or innovation experience, consumer's identity is the only criterion for testing good or bad.

CHIU. SHUI autumn Shui Yi brand took the lead in testing water O2O innovative marketing mode, successfully achieved brand breakthroughs, and explored a new direction for the development of Chinese women's clothing.

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< p > < strong > < a > href= > http://www.91se91.com/news/index_c.asp > > Hangzhou > /a > the first O2O coffee bar > /strong > /p >

< p > < strong > no bill can also pay the bill. < /strong > < /p >

< p > not only is the brand women's clothing store, but also the restaurant chain stores are looking for new directions under the O2O Internet mode.

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< p > Hangzhou has recently launched a cafe called "UI cafe" which is the 020 main concept of the chain coffee shop. This coffee bar, located on the 5 floor of Yongjin Plaza, Hangzhou, has an area of nearly 1000 square meters. It sits on the beautiful scenery of West Lake and sells mashup with coffee and Western food.

Organic green food, Italian coffee, classic western food, Korean snack, special steak, western style soup and global cuisine are all there are.

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The difference between P and most of Hangzhou's most petty bourgeoisie cafes is that this coffee bar takes the "business integrated route". It is located in the majority of China's largest e-commerce enterprises, creating a third space interactive business platform for business people, and plans to expand chain stores across the country quickly.

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< p > "customers are God. Business owners do not like to take cash with them. Credit cards and mobile phones are their first choice.

So we use APP and e-commerce O2O mode to solve all kinds of daily payment troubles and purchase troubles. Customers can choose APP channels for mobile phone payment, PS card, B2C e-mall payment and other channels.

UI project catering O2O operation director said.

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< p > it is revealed that the company is preparing to cooperate with Taobao under the ambush. Users can enjoy Taobao's every subsidy as long as they buy UI electronic consumer coupons.

As long as consumers pick up their cell phones, consumers can query store information, coffee purchase, order enquiries, member management to store coffee on line, and enjoy real price concessions through offline purchase.

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In 2012 P, the retail sales of cafes in China reached 53 billion 840 million yuan, and the retail size of chain cafes exceeded 14 billion 700 million yuan.

Data analysis shows that the coffee chain industry will grow by 70% to 121 billion 690 million yuan between 2012 and 2017.

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< p > "at present, we take the international food and beverage as the core service foundation, cross boundary wine, coffee, Western food, conference, public welfare, entertainment and other related business needs in one, and O2O network forms online and offline operation complementarity."

UI founder said that the company also set up a UI public welfare organization, plans to help social vulnerable groups, 1/1000 of daily turnover as social welfare.

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