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Analysis Of Layout And Route Planning Of Large Shopping Malls
The consumption frequency of commodities such as P and cosmetics is relatively high, and the affordability of rents is strong. Another important point is that cosmetics are generally distributed around the mall entrance and the moving line nodes to stimulate the consumption stream and have larger display surfaces (the larger the display area, the higher the rents). The main consumer groups for cosmetics are usually women aged 22~45. Characteristics: high consumption ability, high frequency and high randomness. < /p >
< p > < a > href= > http://www.91se91.com/news/index_c.asp > Gold > /a > name list. These consumption frequencies are relatively low, but the affordability of rents is also very high; they are generally distributed around the shopping mall in a circular band. But they have a larger counter display area, but the display area of the mall is smaller. This is because their targeted customers (purchasing power is very strong) are smaller than other commodities. < /p >
< p > why cinema, dining, video games and children are distributed in high-rise buildings. The reason is that they belong to the purpose of consumption, so for a comprehensive consideration, placed at the top is to stimulate popularity and balance the consumption of other floors. In addition, their affordability is relatively low. Of course, there are exceptions to everything. The affordability of KFC and Starbucks is not weak. < /p >
< p > men's wear and women's clothing. This is the answer. The location of women's wear is the best location in the shopping mall except the first floor. Usually in the middle layer of shopping malls and Mall. There will also be some shopping malls due to lack of investment consideration in the first floor to set up women's clothing area. In general, men's clothing will be placed on the same floor with luggage and leather goods on the same floor (below) in women's clothing, but the location of men's clothing is generally poor. < /p >
First, put aside the attributes of commodities and the characteristics of consumption, we must admit that only when goods are in front of consumers, the so-called commodity attributes and consumption characteristics of P will emerge. That's why the trend of people's movements is important. Of course, the design of the movement of people is to combine the attributes of commodities and the characteristics of consumption. They are complementary relations. < /p >
< p > you must have played the baton, the pull of the popularity and the principle of the baton are different. We put a large number of cosmetics display cabinets at the entrance of shopping malls for the first wave of popularity. When people flow up to the middle level, they will show weakness. At this time, new consumption power needs to be injected, which is why women's clothing is usually set up in the middle layer. The flow of passengers is again uplink, is driven by the top-level objective consumption. "Go all in one's sleeve, then fade, and three exhaust." Therefore, the average shopping center is only about 5 storeys, and the number of layers is more. < /p >
< p > < strong > < < a href= > http://www.91se91.com/news/index_c.asp > rent > /a > a few words < /strong > /p >
< p > the average rent on the first floor is relatively high. There are more items in the definition of rents. < /p >
The rent difference between shops on the same floor P is also very high. < /p >
< p > the highest rent is for the shops which are close to the trunk line and the larger ones. This is why the problem owner will have this illusion and find that the first floor is cosmetic, because the display area is large and looks like cosmetics. < /p >
P > < strong > on < a href= > http://www.91se91.com/news/index_c.asp > moving line < /a > < /strong > < /p >
< p > the merchants around the escalator are generally high tenants with high rental capacity, such as gold jewelry and cosmetics. In general, the escalator of the shopping mall is mostly X type, and the number of escalators upward is larger than that of the downstream ones. If you want to go half way, you have to walk around the atrium half a circle to the elevator. The main purpose is to enable consumers to stay a little longer. < /p >
< p > aisle, the wider the corridor, the more comfortable and subjective feeling the space gives to people. In some relatively large projects, the aisles will be designed very wide. < /p >
< p > voice: the above content is restricted to traditional business type, and the theme card is not applicable. < /p >
< p > < a > href= > http://www.91se91.com/news/index_c.asp > Gold > /a > name list. These consumption frequencies are relatively low, but the affordability of rents is also very high; they are generally distributed around the shopping mall in a circular band. But they have a larger counter display area, but the display area of the mall is smaller. This is because their targeted customers (purchasing power is very strong) are smaller than other commodities. < /p >
< p > why cinema, dining, video games and children are distributed in high-rise buildings. The reason is that they belong to the purpose of consumption, so for a comprehensive consideration, placed at the top is to stimulate popularity and balance the consumption of other floors. In addition, their affordability is relatively low. Of course, there are exceptions to everything. The affordability of KFC and Starbucks is not weak. < /p >
< p > men's wear and women's clothing. This is the answer. The location of women's wear is the best location in the shopping mall except the first floor. Usually in the middle layer of shopping malls and Mall. There will also be some shopping malls due to lack of investment consideration in the first floor to set up women's clothing area. In general, men's clothing will be placed on the same floor with luggage and leather goods on the same floor (below) in women's clothing, but the location of men's clothing is generally poor. < /p >
First, put aside the attributes of commodities and the characteristics of consumption, we must admit that only when goods are in front of consumers, the so-called commodity attributes and consumption characteristics of P will emerge. That's why the trend of people's movements is important. Of course, the design of the movement of people is to combine the attributes of commodities and the characteristics of consumption. They are complementary relations. < /p >
< p > you must have played the baton, the pull of the popularity and the principle of the baton are different. We put a large number of cosmetics display cabinets at the entrance of shopping malls for the first wave of popularity. When people flow up to the middle level, they will show weakness. At this time, new consumption power needs to be injected, which is why women's clothing is usually set up in the middle layer. The flow of passengers is again uplink, is driven by the top-level objective consumption. "Go all in one's sleeve, then fade, and three exhaust." Therefore, the average shopping center is only about 5 storeys, and the number of layers is more. < /p >
< p > < strong > < < a href= > http://www.91se91.com/news/index_c.asp > rent > /a > a few words < /strong > /p >
< p > the average rent on the first floor is relatively high. There are more items in the definition of rents. < /p >
The rent difference between shops on the same floor P is also very high. < /p >
< p > the highest rent is for the shops which are close to the trunk line and the larger ones. This is why the problem owner will have this illusion and find that the first floor is cosmetic, because the display area is large and looks like cosmetics. < /p >
P > < strong > on < a href= > http://www.91se91.com/news/index_c.asp > moving line < /a > < /strong > < /p >
< p > the merchants around the escalator are generally high tenants with high rental capacity, such as gold jewelry and cosmetics. In general, the escalator of the shopping mall is mostly X type, and the number of escalators upward is larger than that of the downstream ones. If you want to go half way, you have to walk around the atrium half a circle to the elevator. The main purpose is to enable consumers to stay a little longer. < /p >
< p > aisle, the wider the corridor, the more comfortable and subjective feeling the space gives to people. In some relatively large projects, the aisles will be designed very wide. < /p >
< p > voice: the above content is restricted to traditional business type, and the theme card is not applicable. < /p >
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