Parkson Changzhou New North Store Closed 6 Stores In Two Years

< p > according to local media reports, the Parkson Changzhou Xinbei store decided to close its shop in May 20th on the basis of group development strategy adjustment and regional layout consideration, and terminate the operation of the new Parkson store in May 21st. < /p >
< p > yesterday, the reporter called the Baisheng new North store as a consumer. The customer service staff confirmed the above news, but the specific reasons did not show. Another Parkson new North store left behind staff said, Guan shop "is the group's decision", and it will be closed on the evening of 20. < /p >
< p > it is worth noting that the opening hours of Parkson Changzhou new North store are not long. In December 10, 2011, Wanda Plaza New North store opened. Second years in December 19th, the new North Baisheng officially announced the opening. Today, the shop has only a year and a half to run. < /p >
< p > Liu Hui, chief consultant of Beijing Hui Yi retail management consulting company, told reporters that Parkson has its own standards in the judgement of stores. "Go to the death line at once, without hesitation." In his view, Parkson shut shop is right, "there are a few shops really pay badly." < /p >
< p > it is reported that the closure of the Parkson store is largely related to the competition of the industry around its business circle. On the second day after its new North store opened, sixth outdoor chain department stores in Changzhou opened the opposite side of the department store. After that, Le bin, Wanda and Parkson showed a state of tripartite confrontation. < /p >
< p > in the opening up of Changzhou market, Parkson has said that in the background of big property tycoons stationed in Changzhou, it is very optimistic about Changzhou's market. "Changzhou young people's" a href= "http://www.91se91.com/news/index_c.asp" fashion less than /a "and the good tourist resources of the whole city give us confidence. Now, the expectations have not been reached. < /p >
< p > "Parkson has two stores in Changzhou, which may be too optimistic for this market." Liu Hui said that the market in Changzhou was not as good as Parkson's imagination, and the population determined the limited consumption power. Moreover, from Changzhou to Wuxi, Shanghai and other places are very close, to a certain extent, also diverted consumption. "Such a market, a shop should be enough." < /p >
< p > since last year, Parkson has closed at least 4 stores: Guiyang flower shop closed in June 2013; Shijiazhuang store closed in August 2013; May 2014 Ji'nan shop and Changzhou new North store closed. As early as July 2012, Parkson also closed Shanghai Hongqiao store and Guiyang Phoenix Phoenix store. This calculation, less than two years, Parkson has closed 6 stores. < /p >
< p > it is reported that there are more than 30 shops in the more than 50 stores under the "a href=" http://www.91se91.com/news/index_c.asp "Parkson" /a business, which are over 9 years old. Store aging and industry slump are the reasons for the decline of Parkson's business performance, but in the industry's view, its business model is the root cause. Parkson business, Pacific and new world department store are all joint venture mode. They have no product development, no industrial chain integration. As the "two landlord", they do not provide high value-added things. The Changzhou new North store, which is closed, is still a joint mode of selling sales points, so it can not form a unique and differentiated. < /p >
< p > > Senior a href= "http://www.91se91.com/news/index_c.asp" > retail < /a > expert, Ding Haozhou, President of China commercial management group, told the daily economic news reporter that at present, China's retail situation has changed so fast that foreign enterprises have generally failed to keep pace with the changes in the situation. < /p >
< p > in the view of the industry, Parkson's management has some "lack of initiative". When almost all department stores are planning strategic transformation, Parkson has maintained a "low profile". < /p >
< p > Liu Hui pointed out that Parkson is not without a way to go. The best strategy for transformation is to combine online and offline: by using its own network resources, we can foster and buy some well-known brand transformation. "Parkson channel sinks well, and the advantage of channel sinking is that some brands can penetrate into the channel, and some brands that can expand on the second tier will quickly penetrate to the next level." He said that the only way to infiltrate downward is self-reliance, which is the way for Parkson and the new world. The new world is already ahead, but Parkson is still thinking about it. "The opportunity is only two or three years after that." < /p >