Family Convenience Store "Ten Speed" Shop Plan Is Hard To Achieve

P > the convenience store giant's family plans to speed up the layout of the mainland again.

Wei Yinghang, chairman of Dingxin group, said that its family convenience store will achieve the goal of opening 1 stores in 2024.

At present, the family has opened more than 1200 stores in 7 cities in mainland China, and plans to open 350 new stores this year.

Although the family has said that it will usher in a profit turning point in the second half of the year, the mainland market where the convenience store layout is separated by regional forces will be expected to enter 200 cities in ten years, which is ten times the previous plan of the company.

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< p > Wei Yinghang thinks that the target cities in the past are often densely populated and consumptive cities. In the future, with the advancement of urbanization, the demand for convenience stores will increase.

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< p > the whole way to implement the "Wanjia plan" in the family convenience store is to put the city with more than 1 million of the population in the target market, and set up the business department in 200 target cities, and it is estimated that there will be 250 business units (there are multiple departments in the first tier cities).

By 2020, each department completed the expansion of 30 stores, that is to say, there were 7500 stores nationwide.

By 2024, the family will achieve the layout of 1 stores.

The mode of opening stores tends to join, especially the internal joining of employees.

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< p > it is understood that in the past, the number of convenience stores in the family accounted for about 70% of the total number, but now it is changing to the form of franchised businesses.

Two years ago, the proportion of company stores was about 30%, now it has increased to about 60%, thus reducing the cost of headquarters.

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< p > reporter noted that the family's convenience store's previous < a href= "http://www.91se91.com/news/index_c.asp" > expansion plan < /a > is "three years, a new area and two new cities a year".

According to this plan, the family convenience store will enter 20 cities at most in the next ten years, which is far from the latest 200 target cities.

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< p > this is not the first time the family convenience store has put forward a plan for speeding up expansion.

In 2010, the family convenience store had said that the number of stores increased to 4500 in 2015.

Now that deadline is approaching, the number of family convenience stores is not as good as the original 1/3.

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< p > in the view of the industry, China's < a href= "http://www.91se91.com/news/index_c.asp" > retail > /a > has entered a slow growth period. It is not easy for the family convenience store to complete the WAN shop plan under the attack of domestic and foreign rivals.

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Less than P, 7-11 of the competitors in the family convenience store and Rosen are also stepping up their enclosure in China.

According to the statistics of China Chain Store Association, as of the end of last year, 7-11 had nearly 2000 stores in China, the largest number of three convenience stores, and the most extensive consumer base.

Rosen has nearly 400 stores and has also proposed a plan to open 1 stores in 2025.

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< p > > from < a href= "http://www.91se91.com/news/index_c.asp" > store number < /a >, the main force of Chinese convenience store is regional retail enterprise.

According to the statistics of China Chain Store Association, last year, the top 20 convenience stores were Sinopec's easyway convenience store, PetroChina's Kunlun hospitality convenience store, 7-11 and the family convenience store as national enterprises.

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< p > Pei Liang, Secretary General of the China Chain Store Association, believes that convenience stores are highly dependent on distribution and can not open stores without logistics centers, so the convenience stores are highly regional.

In view of this, it is not realistic for the whole family to sink through the channel to complete the large-scale shop opening.

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< p > "even if it works in theory, but if we ignore the actual consumption level and complex urban planning, we will fail."

A person who has chosen the location of the convenience store said.

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