South American Market: Once Back, Two Ripening

For enterprises, the exhibition is like a ribbon, which closely links enterprises with buyers. The GoTex exhibition is the only international textile and clothing professional procurement exhibition currently held in Brazil. It is the first time that the exhibitors will prepare for the exhibition. How can we use the exhibition to establish contacts with buyers and establish cooperative relations?

　　 Actively prepare for the exhibition and ask for directions

For the first time exhibitors, the early preparation is particularly important. The reporter learned from several enterprises that have already signed up for exhibitors. At present, all enterprises are actively preparing for exhibition. In terms of personnel, most enterprises plan to send 2~3 elite salesmen to participate in the exhibition. The sales person understands the consumption demand of Brazil by means of websites, paper media and other channels. In terms of products, exhibitors generally have dozens of newly developed products, and will also bring some basic products to participate in the exhibition, so as to understand the local market demand in a comprehensive and multi-facet way.

"This is the first time that our company has gone to Brazil to participate in the exhibition. It is said that there is a great demand for knitted apparel market in Brazil. We also want to know about it in the field. We hope that we can understand the local consumption demand with this exhibition and make our products closer to the local market." For the Brazil GoTex exhibition, Jiangsu Huayang Clothing Co., Ltd. responsible person has great expectations.

Like Jiangsu Huayang costumes, we are exhibiting enterprises with the mentality of trying to see it, as well as Jiangsu Changshu Yuri Textile Trading Co., Ltd.

Jiangsu Changshu Yuri Textile Trading Co., Ltd. is mainly engaged in the export business of all kinds of textile fabrics, including winter fabrics and some home textile fabrics. According to general manager Qian Qian, "this is the first time to participate in the exhibition in Brazil, mainly to go out to see some popular trends in Brazil as an emerging market, and to understand the local consumption ability. We will have 2 salesmen participating in the exhibition, and we are going to take some cotton knitted fabrics including synthetic cotton and other ingredients to Brazil. In order to prepare for the exhibition, the company has prepared dozens of styles according to the different styles and styles. Among them, the newly developed styles have 30~50 species, accounting for 50% of the total development fabric, such as velvet cloth, winter plush fabric and summer light weight fabric. Due to the lack of understanding of the Brazil market, there are many types of products to be prepared, and I hope this exhibition will be rewarded.

In addition to the first exhibitors, there are enterprises with some experience in the South American market.

Du Feng, sales manager of Tianjin Tian Tai Huatai International Trading Co., Ltd., said that the company has been in the South American market for 10 years, and its products are mainly exported to Columbia, Mexico and other countries. After more than 10 years of exploration, it has a certain reputation in South America. Compared with the European and American markets, the consumption characteristics of the South American market are that the requirements for quality are appropriately relaxed, and the price demand is even cheaper. The denim fabric exported is generally priced at 2.6~10 dollars per meter.

Du Biao said: " Brazil GOTEX Exhibition For enterprises, it is an opportunity. This time we will bring some new self-developed plain colored fabrics to participate in the exhibition. There are about more than 20 varieties. From the former slub yarn to the present plain yarn fabric, the yarn required is higher than the original yarn. It can be said that the yarn quality has been improved. Although the yarn cost is higher, the overall cost performance of the product is higher, the appearance of the product is more elegant, and the production is more environmental friendly. Through this exhibition, we hope to increase the order quantity by 20%.

　　 Targeting the market with platforms

stay Spin Although the exhibition of GoTex in Brazil is not comparable with the "New York Exhibition" and "Paris Exhibition" in the overseas exhibitions held by the China Council for the promotion of trade, it has a unique significance and an important exhibition platform to help the industry develop the international market from the perspective of developing new markets. According to the organizers, the GoTex exhibition is a professional trade purchasing platform for global textile and garment suppliers, in accordance with the global supply chain concept, and with Brazil as the center of the industry and market in all directions. The exhibition is the only international textile and clothing professional exhibition to be opened in Brazil. It is of positive significance to promote the healthy and orderly development of China's excellent textile and garment suppliers, implement the market diversification strategy and expand the Latin American market in Brazil. The main products of Jiangsu Huayang clothing company are men's and women's T-shirts, and their products are located in medium and high grade. Xiaoling, the sales manager of the company, said: "for centralized processing enterprises, the transformation is currently under consideration. At present, low orders are not answered because there is almost no profit to make. With the relocation of foreign-funded processing enterprises in China to Southeast Asia and other relatively low labor countries, as well as the rising prices of raw materials in our country, more and more enterprises are beginning to upgrade to high-quality products, and some have begun to try to run factories abroad. "

　　 Shaoxing City New textiles import and Export Co., Ltd. mainly engaged in import and export of clothing for men and women, products are mainly exported to Europe. According to general manager Jin Tao, "this exhibition will introduce 70~80 new fabrics from product design to style color, expand the sales scope of its products with the help of exhibitions, and hope to establish friendly cooperation with local distributors in emerging markets."

　　 Wide range of complementary industries

The 2014 World Cup and the 2016 Olympic Games will be held in Brazil. Brazil will inject billions of billions of dollars in infrastructure construction, which is expected to bring Brazil's economic prosperity. Driven by this, the demand for light industry textiles, fabrics and home textile products in Brazil will also be stimulated.

As a major textile producing, consuming and trading country, China has a complete industrial chain and supporting facilities. It has strong trade complementarity with the relatively weak industrial supporting level of Brazil's textile industry and the local strong demand. Under the premise of complementary advantages, bilateral textile trade and cooperation have great room for development. In 2013, China's textile exports to Brazil amounted to US $2 billion 370 million, an increase of 7.5%, and clothing exports of US $1 billion 750 million, an increase of 15%. In 2013, exports of Brazil fabrics to US $1 billion 420 million, an increase of 4.4%, and exports of textiles and finished products amounted to US $650 million, an increase of 9.2%.

"Previously, the company has been selling orders in the European and American markets, and the price of a shirt is generally in the range of 3~20 dollars. This exhibition in Brazil, we have also prepared a lot of independent design of basic and fashionable money to see whether it can form a docking with Brazil local suppliers and buyers. And with the help of this exhibition, besides the cooperation of the product itself, we will see if there is any opportunity to integrate with the production enterprises in Brazil, from raw materials and technology, to provide corresponding industrial chain matching and production cooperation, and strive for cooperation. If the exhibition is effective, enterprises will also consider transferring to the Brazil market. " Jiangsu Hua Yang Sales Manager Xiaoling said.