China'S Shoes Export Stamina Is Obviously Insufficient, "Westward Move" Reduces Risk.

< p > data from Light Industry Association show that exports of "a" target= "_blank" href= "http://www.91se91.com/" > shoes "/a" were still growing, but the stamina was obviously insufficient.

Insiders pointed out that China's shoes alone win the price alone, and it is difficult to get a foothold in space, so we need to cultivate new advantages in foreign trade.

At the same time, for Vietnam's Vietnam smashing and looting incident, Chinese insiders suggested that, from the perspective of risk aversion, while looking to improve the added value of products, looking for low-cost shoes for Chinese shoes might be appropriate to consider "moving westward".

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< p > frequent trade frictions, high labor costs and fierce competition.

In recent years, although China's shoe products have opened up their own world in the international market, they still face great pressure.

In addition, the sudden changes in the situation in some parts of the country have also dealt a heavy blow to exporters.

Industry experts suggest that, as a traditional labor-intensive industry, shoe-making enterprises should focus on innovation, increase the added value of products, appropriately consider "westward migration" to get cheap labor force, and reduce the risks brought about by the turmoil in overseas countries.

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< p > < strong > high added value to enhance product < /strong > < /p >.

< p > talking about the current situation of China's footwear export enterprises, Bi Wenjie, general manager of Zhejiang native produce and animal products import and Export Group Co., Ltd., in an interview with the international business daily, said: "with the increasingly severe environment of foreign trade, the pressure of production and operation of some shoe companies in China is increasing, the digestion ability of the cost increases is weak, and orders decline, and the final result is gradually withdrawing from the field of foreign trade.

In addition, changes in the external market are too fast, all kinds of trade barriers are frequent, and political instability in exporting countries will cause heavy losses to footwear exporters. "

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Zhang Jie, vice president of the China Light Industry Crafts Import and Export Chamber of Commerce, told the International Commercial Daily reporter that footwear products are China's traditional export products. Over the past few years, its exports have been at the top of light industry products, but these two years have gradually been overtaken by furniture products. P

Last year, footwear exports continued to grow, but the obvious aftereffect was not enough.

At present, the international political and economic situation is very complex, trade frictions are frequent and competition is becoming increasingly fierce. It is difficult to win a space based solely on price, and we need to cultivate new advantages in foreign trade.

As a result, many enterprises began to look for innovative "golden ideas" to increase the added value of export products and make some design innovations, such as the use of hand painted art to beautify the rain shoes.

"Footwear industry is our traditional industry, and it is also a dominant industry. We should push our products from the low end to the high end."

Zhang Jie said.

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Chen Yinghong, President of Fujian luozhi shoemaking technology development Co., Ltd., agrees with this. He told the International Commercial Daily reporter: "our company specializes in outdoor shoes, and I advocate the introduction of independent a href=" http://www.91se91.com/news/index_f.asp "> brand < /a >, using specialized operation teams to make a certain kind of shoes bigger and better. This is like concentrating on the strength of P and improving the added value of products more rapidly.

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< p > < strong > "westward migration" reduces risk < /strong > < /p >

< p > "indeed, footwear exports face many pressures. The biggest pressure we are experiencing now is the instability of the overseas market."

An unnamed footwear manufacturer told the International Business Daily reporter.

The manufacturer's company is located in Wenzhou, Zhejiang province. In 2012, it opened its first shoe store in Vietnam, and then combined with local small businesses to process parts and components of footwear products.

"I was shocked by Vietnam's smashing of Chinese enterprises in May 13th.

Luckily, we were not directly attacked, but we had closed our stores in Vietnam, and our employees were also in a mood of resistance and unwilling to continue working with Vietnamese colleagues.

I am very helpless, but also very heartache.

He told reporters that there were two main reasons for developing Vietnam's overseas market at that time: first, for Vietnam's footwear products market, China's products were at the top end; two, the local labor cost was low, which was suitable for "relocation".

At present, his company has suspended trade in Vietnam and is considering the recent "hot shift" in the industry, which is pferring to the central and western parts of China, where labor costs in some areas are slightly higher than those in Vietnam.

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< p > data show that in 2003 ~2013, China's a href= "http://www.91se91.com/news/index_c.asp" > shoes < /a > wages increased by about 3.5 times, while the central parity of RMB against the US dollar appreciated by more than 30%, and other costs increased, and profits were basically eroded.

At present, the monthly salary of workers in the eastern coastal areas of China is about 500 dollars, while Indonesia is about 300 dollars, while Vietnam has only about 250 dollars.

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< p > from the perspective of risk, Li Peng, Secretary General of the footwear association of Asia, has suggested that shoe companies can pfer to the central and western parts of China. Labor force in many areas is still abundant, and labor costs are not higher than those in Southeast Asia. For example, Guizhou has a monthly salary of 1500~1600 yuan, which is comparable to that of Vietnam.

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