Children'S Clothing Enterprises Want To Make Bigger And Stronger By Exhibition Economy.

< p > the news of the comprehensive pformation of the Gesha industrial zone has brought Foshan's a href= "http://www.91se91.com/news/index_f.asp" > Tong Bao /a > industry into the public view again.

At the beginning of this month, 9 Foshan children's wear brands jointly launched by naughty Beibei, elf Valley, Mira fruit and new chili brand. The three day "first Foshan children's wear brand group 2014 Exhibition" was held at the China International Machinery Trade Center. It attracted more than 80 local children's clothing enterprises in Foshan to participate in the exhibition and received over 5000 businessmen from all over the country.

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< p > as an important member of Foshan's traditional industries, Foshan children's clothing has enjoyed a high reputation in the country, and the market share has occupied 35% of the children's clothing industry in the country.

However, in recent years, with the development of urban economy and the increase of operating costs, the children's clothing industry in Foshan has been declining, and the number of enterprises and market share have declined.

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< p > facing the uncertainty of the industry development prospects, in order to revive the brand of children's clothing in Foshan, Foshan's children's clothing enterprises try to embrace breakout.

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< p > < strong > government guidance can be bigger and stronger < /strong > < /p >

< p > in Foshan, Ceng Weiping, general manager of "naughty Beibei" a target= "_blank" href= "http://www.91se91.com/" > dress < /a >, seems to be facing a critical period of pformation and development in Foshan children's clothing industry. "In the process of market economy, Foshan children's clothing is faced with business difficulties under the influence of big environment, so we help ourselves, find a exhibition economy mode and upgrade the industry by holding together exhibition."

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< p > as one of the sponsors, Ceng Weiping said that through the exhibition, the children's clothing enterprises in Foshan realized that it was not that Foshan children's clothing had no market need, but that the industry did not make its own voice and did not act. "After the exhibition, we produced significant benefits in the National Children's wear industry. Many people rediscovered Foshan < a href=" http://www.91se91.com/news/index_f.asp "> children's wear < /a >, which improved the business operation ability and boosted the influence of Foshan children's clothing in the national market.

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However, Ceng Weiping believes that the exhibition economy has played a certain role in expanding the external channels for children's clothing enterprises. However, the development of children's clothing in Foshan needs to be positioned internally, which is inseparable from the government's guidance and long-term planning. "Enterprises need to have a macroscopic understanding of the government's policies so that they can arrange their own production and business plans, otherwise they will only think about making quick money, not considering long-term development, and it is difficult to be bigger and stronger."

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< p > < strong > electricity supplier sales accounted for about 20% < /strong > < /p >.

The group exhibition held at the beginning of this month also attracted 10 teams from Alibaba, and they trained in Foshan's children's clothing enterprises for e-commerce. P

In fact, with the popularity of the electricity supplier channel, more and more children's clothing enterprises in Foshan try to sell water electricity suppliers. "This group is still growing. At present, electricity sales account for about 20% of the total sales."

Ceng Weiping said that the heat of e-commerce is spreading in Foshan's children's clothing industry.

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< p > for this phenomenon, he thinks that it helps Foshan children's clothing enterprises expand their sales channels. But he also said that the channel of e-commerce is difficult to eventually replace the physical stores, especially for the high-end clothing brands, the use of entity experience stores is more significant. "Most of the current e-commerce sales are low-end brands, and high-grade brands are rarely sold on the Internet."

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< p > he said that increasing brand value is one of the development directions of children's clothing in the future, and this takes time to accumulate and precipitate. "Because children are in the growth period, in many people's minds, children's < a target=" _blank "href=" http://www.91se91.com/ "> clothes < /a > only wear enough to wear, and there will not be much pursuit."

At present, only a small number of people in China have awareness of well-known brands, which also limits the development of children's wear brands in China.

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