"Factory Outlet" Has Gradually Become A New Sales Mode For Clothing Enterprises.

On the two day of P, Rui Xue international direct selling shop located on the creative road of Keqiao development zone is very busy.

It turned out that Rui snow international direct shop also introduced two local a target= "_blank" href= "http://www.91se91.com/" > clothing "/a" brand -- "Orlando" men's clothing and "bubble Lulu" children's clothing.

"At least 20% of the goods are new products."

Xu Rongzhou, director of brand operation Department of Rui Xue International Fashion Co., Ltd., told reporters.

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"P >" Taobao's price, store goods, factory outlet stores have evolved from pure digestion of inventory goods to "pioneer" of new products.

The industry believes that the evolution of factory outlets is a business model innovation.

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The products with < p > strong > 20% are new products < /strong > < /p >.

< p > walk into the spacious and bright Rui snow international direct selling shop, but see the model wears "beautiful and fashionable summer wear".

The entire shop is divided into two major areas: one area is for new products, and the other is for larger discounts.

"The business in the new area is better than expected. Many customers can't buy a satisfactory discount," a target= "_blank" href= "http://www.91se91.com/" > clothes < /a > customers will buy new products.

Xu Rongzhou said.

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"P", "Orlando", dominated by casual men's clothing, occupies a prominent position in the new product area and is equipped with a full-time guide.

"This time, our products enter Rui Xue international direct selling shop. There are many new men's T-shirts here, and the new ones will account for at least 20% of the total."

"Orlando" brand leader said.

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< p > < strong > Where is the advantage of the direct selling shop < /strong > < /p >

Less than P, more than 10 minutes away from the main urban area of Keqiao, Rui Xue international direct selling shop now has more than 2000 square meters of storefront, stationed in 5 enterprises' direct selling brand, and has a strong commercial flavor.

At the same time, shops and posters are everywhere in Keqiao.

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< p > it is understood that as early as 2006, "Rui Xue international" opened its direct selling shop at the door of its parent company, orient Huaqiang group.

"At that time, there were only a hundred square shops, and then expanded to 500 square meters.

Initially, the business was to clean up the stock. "

It was Xu Rongzhou who ran the business at the same time.

3 years ago, "Rui Xue international" began to do direct retail business at home, and also launched a shopping guide. The business hours were also delayed until 8 o'clock in the evening.

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< p > "first do a good job at home business, reserve some retail talents, and then copy the successful experience outwards."

When it comes to the significance of opening a factory outlet, Xu Rongzhou said that because of the high rent and other influences, the venues are often limited.

There is much room in the factory doorway, and it is easy to form brand sales scale.

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< p > < strong > an innovation of business mode < /strong > < /p >

< p > large shopping malls have a high threshold and high operating costs; the busy shops are expensive, and the scale is small, so it is difficult to create a climate.

The factory outlet is the innovation of the traditional business mode.

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< p > at the same time, the consumers faced by enterprises are increasingly broadened, and brand consumption tends to be rational.

To this end, Xu Rongzhou believes that the market a target= "_blank" href= "http://www.91se91.com/" > dress < /a > the price multiplying rate is 7 to 8 times the status quo, so that consumers have the pursuit of better cost performance needs.

The local brand has a strong sense of fashion. If we take the factory direct selling mode, we can attract consumers with the advantage of high cost performance.

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< p > Zhou Xuefeng, Secretary General of Keqiao Garment Association, thinks that the similar factory direct selling mode has successful replication experience in the international clothing brand power.

For Keqiao enterprises, there is room for further expansion of this mode, which can be extended to densely populated office buildings, communities and other regions to establish integrated factory brand direct selling stores.

"With the characteristics of cost performance and personalized brand, we explore a feasible way for the enterprises to pform to the retail industry".

Zhou Xuefeng believes that factory outlets are a business model worth cultivating.

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