Where Are The Patience Of Fashion And Luxury Goods?

The official website of < p > > a href= "http://www.91se91.com/news/index_c.asp" > H&M < /a > has more than one announcement on product safety recall. The above content says H&M will recall a defective belt that is sold with girls' tight pants. It tells the detailed description of the size and product number of the recall product. It also shows that the reason for the recall is that the metal parts of the fixed belt will be broken, and the debris may suffocate, swallow or inhale children under the age of 3.

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The product safety problem of major brands is growing old. In recent years, there has been an endless stream of product safety problems. From the fast selling brands such as H&M and ZARA to the valuable luxury brands such as CHANEL and PRADA, there have been reports about product quality problems or P products recall.

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< p > as consumers, the brand that is fond of buying is broken out. The quality scandal will definitely reduce the brand image. The quality of fast selling brand products such as H&M and ZARA is easy to get out of the question. We do not need to go deep into it. The products of these brands need only about 15-18 days from inspiration to finished products. In such a short cycle, it is necessary to invest a lot of production cost to produce high quality garments, but fast fashion brands can not give consideration to quality and production safety because of their low price and short timeliness. Therefore, a slight flaw is also justifiable.

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< p > < strong > it is not worth running away with luxury goods such as a href= "http://www.91se91.com/news/index_c.asp" > quality door < /a > /strong > /p >

< p > if the quality defects of fast selling brands are their own attributes, then the price and cost performance are not directly proportional to the quality problems of luxury goods.

In 2010, Chanel recalled a number of scarves and garments with quality problems. The recall was due to the fact that the series of products failed to pass the federal law on the flammability of clothing, which is dangerous to consumers.

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Less than P, the price of these products is between hundreds and thousands of dollars.

Prada, Gucci, Emporio Armani, Fendi and other first-line brands have been disqualified from the domestic quality inspection. The brands are all worth a lot of money, but luxury consumption has bought a sour fruit. I think consumers can not accept it anyway.

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< p > the cost of luxury goods is not only dependent on the cost of production, for example, the value of a bag needs to add various parameters such as luxury brand value, market public relations cost, tariff and so on in terms of production cost and raw material cost. The most important and decisive factor should be the value of the brand itself.

The luxury industry in China is not mature enough. Many brands need to rely on cost reduction or after-sales service to balance their income, so the practice of drinking poison and quench thirst will only lose the image of the brand.

The competition pressure between brands is getting bigger and bigger, so it is urgent to adjust brand strategy.

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In the past few years, China's "a href=" http://www.91se91.com/news/index_c.asp "luxury" /a "market share growth rate has increased rapidly, but it has been slowing down in the near future. This represents a more stable and rational purchase of luxury goods for the masses. The irrational and insane luxury consumption will gradually break away from the luxury consumer market. People will buy a more cost-effective and more practical luxury product. The new cost performance of luxury goods will come. For those new brands that will put quality in the second place, they will have a great impact on their image and sales. The public will not pay for the price of a logo. This time, the hard targets such as quality and design in the same level brand become the key to winning the brand. < p >

The defective goods are sold out and recalls, but they do not call back the consumer's heart.

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< p > < strong > the big ones must not be spoiled. < /strong > /p >

What is more important is that consumers have a natural "trust" for these foreign brands. What is wrong with "tens of thousands of packages and packages?" the increasing living standard has also made the sales of these brands more than one year a year, but time and again the quality events have made big fans P.

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< p > before, we say that buying brand is because quality is good, it can be worn for several years without deformation, and now this view has long been unable to stand.

It is the big guys who have smashed their own signboards. When tens of thousands of handbags are not as reliable as more than 100 pieces of handbags, will anyone still throw money into their hands? So we need to treat the "foreign brands" of these rich people with an objective and rational attitude.

Never let the vanity of mischief become the reason for blind consumption! < /p >