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Quanzhou Men'S Wear "Art Licensing" To Attract Young People'S Shoes And Clothing Show "Borrow" Literary Scenes.
< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201405/30/20140530090525_sj.JPG "/" < < > >
< p > < strong > mode 1 < /strong > < /p >.
< p > < strong > the introduction of French style into spring > /strong > /p >
< p > the paved avenue of red carpet, the scene of the retro Polaroid camera, the signature wall of "book" as well as the dynamic music of the scene. In May 13th, the 2014 autumn and Winter Conference of SINUDE (Sloan) men's wear brand took the most common elements in literary life, and presented a "literary and artistic blockbuster" with the charm of film, music, reading and travel. < /p >
< p > as a newly launched fashion menswear brand, SINUDE men's clothing has chosen the orientation of "literary fashion and leisure", inspired by the French town Saint Trapp, influenced by local culture, combining modern romantic elegance with local culture and history, creating unique pop style with French art and culture as inspiration. < a target= "_blank" href= "http://www.91se91.com/" > designer < /a > the team has made the brand unique and unique artistic temperament and integrated into the overall design style of "autumn target=" _blank target= href= "http://www.91se91.com/" > clothing "_blank". At the same time, it also actively drew inspiration from the latest trend of major international fashion week and constantly tried to innovate. < /p >
< p > "in addition to endowing the fashion color of clothing, we also attach great importance to the presentation of the overall literary and artistic temperament of clothing. Because we hope that everyone wearing SINUDE clothing can feel the brand's artistic attitude to be spanmitted. Designer Huang Lingjun said. < /p >
< p > the autumn and winter promotion conference of BOSSERT, a high-end brand owned by Gao Li Ke, was held one day earlier than SINUDE. It was also full of the refreshing smell of literature and art. The whole show is dominated by silver and white. Cedar, stone, leisure chairs and suitcases, a fresh air, conveys a new fashion and spanformation of men's wear collocation. It also displays a colorful, fashionable and charming brand view. It integrates Oriental fashion and Western culture in the fine and beautiful products. It shows the fashion of different countries through different angles of fashion. < /p >
< p > "our design has always been based on the international perspective, and the designer team has integrated international advanced design concepts and techniques to create BOSSERT differentiated brand style." Lin Yingwei, chairman of gaurek group, said that the exchange and collision between Chinese designers and overseas designers promoted the new trend of product development and the fashion of East and West. < /p >
In addition to P, SINUDE also has the French elements and the men's clothing. In the popular fashion press conference this season, the two series have a strong French style. The reproduced Rococo series integrates the ROCOCO art form, which originated in France and swept Europe in the eighteenth Century, with the contemporary trend < a target= "_blank" href= "http://www.91se91.com/" > dress /a >, and reproduces and deducts the luxurious and meticulous characteristics of ROCOCO through the details of fabric and technology. The inspiration of the "dream back Maya" series comes from the ancient and mysterious Mayan civilization, and the fashionable totem and elements are ingeniously engraved in products to create a unique noble quality. < /p >
< p > "good design is not a fly in the sky, a daydream, but to tap the market potential so that more target consumers can accept it. This season, we integrate French culture into fashion design, such as totem, bright colors, etc. But it is not exaggerated, luxurious, or a lot of tedious use. Instead, it is ornamental and embellished, reflecting the culture from the details. As the artistic director of EVIDOMA's idman Menswear, Yang Zi always believed that the original design suited to the market is the vitality of the unbeaten brand. < /p >
< p > < strong > mode two < /strong > < /p >.
< p > < strong > borrowing the Chinese Film Festival < /strong > /p >
< p > recently the hot film "you at the same table" has also brought the marketing of Quanzhou fashion brand Wolf Road to the same place as the "campus breeze". It is reported that the costumes in this film are all sponsored by Wolf Road. The brand has grafted the Chinese film industry through this way, and has put on a "literary and artistic" aperture for itself. < /p >
< p > the movie "deskmate of you" tells a pair of youthful ignorant deskmates, from junior high school, high school to university's sweet first love and green onion memories, showing a generation's collective youth memories. "As a designer brand, this kind of cross-border cooperation is inevitable and will become a new trend of brand marketing in the future. We hope that we can see a different Wolf Road through this soft implant, "said Shi Huiyue, director of clothing brand of Wolf Road." this is the first time that the company has sponsored "campus breeze" movies. In the future, the brand may choose to partner with original artists, bands and other "literary forms". < /p >
Before P, the leading brands of Quanzhou traditional clothing, such as the seven wolves, the Qipai men's clothing, and so on, have chosen to join hands with the film industry. At the end of 2013, Qipai gave full support to the "fourth New York China Film Festival", and many excellent Chinese films such as ye Wen, Beijing in Seattle, Chun Jiao and Zhiming appeared in New York. Seven cards, the person in charge, from the third New York China Film Festival, Qipai and the film festival hosted the strategic alliance for strategic alliance to promote the development of Chinese films overseas. < /p >
"P", executive deputy chief Hong bin Wen, said seven cards had been very concerned about the development of culture in recent years, launched activities to protect the intangible cultural heritage, and worked with the symphony orchestra to see the opportunity of China's Film Festival. Through these combinations, we can go out of China and go to the world. As a fashion brand, through these cooperation, we can integrate some fashion elements into our clothing, and at the same time, the brand has been further promoted. < /p >
Earlier than P, the seven wolves joined the Huayi Brothers to create "Mingshi Tang", providing advanced custom clothes for Huayi's stars and introducing stars to dress design. Nowadays, a lot of stars in the film and TV industry are wearing seven wolves. The star effect has led the seven wolves into the field of high-end customization. At last month's "China Fashion Art Exhibition" held in Shenzhen, the seven wolves costume has been accepted as an artistic work. The theme clothing of the brand "wolf White Deer" was selected. Its advanced custom exhibition area layout is simple, highlighting the practical characteristics of the seven wolves. {page_break} < /p >
< p > < strong > mode three < /strong > < /p >.
< p > < strong > sponsorship of the hit and TV movie < /strong > /p >
< p > clothing is linked to humanities, and the brand clothing industry never lacks fashion. It seems that the industry has already realized this, so brands have turned to the exploration, understanding and carrying out of culture. < /p >
"P" for why the choice of "literature and art" as a breach of the brand, SINUDE men's general manager Wang Yarong said: "SINUDE men's wear in the beginning of the market, then realize the fierce competition in the severe situation, and to deal with the market product homogenization serious phenomenon. This makes the brand must think about the positioning problem at the beginning of the establishment, so the company team has done a lot of market research, consumer and competitive product analysis in the earlier period, trying to find out the differentiated brand genes that fit the demand of the market. Finally, positioning "literary fashion leisure", and strive to create the most literary and artistic fashion men's clothing. < /p >
< p > Wang Renjiang, chairman of the company, also said: "at present, the market environment is changing, the market is changing, the demand is changing, and the concept is changing. This requires that SINUDE men's clothing not only adapt to the development trend of the industry, but also form an effective separation with the competitive products, and at the same time, satisfy the consumers' increasingly mature consumption concept and pursuit of individual life attitude." He said that in actively seeking market blank, the brand eventually extracted the unique brand core value of "new literary and art school". < /p >
< p > Shi Huiyue also said that choosing to sponsor you at the same table is a choice for consumer groups in Wolf Road dress. He said that in recent years, "after 80" has become the main force of consumer groups. "For today's young people, walking into a movie theater is a daily way of life. This kind of film can arouse their group sympathy, and it can also get the identity of young consumer groups for brand culture and enhance their brand status in young audiences." < /p >
< p > "we still lock" the urban upstarts "this high consumption group, they are fashionable, introverted, have the cognition and loyalty to the brand. EVIDOMA will move them through original differentiated products and services. Adoma, general manager of Menswear Lin Liying revealed. < /p >
< p > Lin Yingwei thinks that the modern world needs the beauty of art, just like everyone has a dull desire in mind. This pursuit of art is not only about vision, but also about history, philosophy and art. "As a fashion brand, there should be an internal brand philosophy that we pursue." He said, "a target=" _blank "href=" http://www.91se91.com/ "> shoes < /a > the spanformation of garment industry to a very serious time, enterprises should attach importance to new changes, take culture as the guide, do not attach importance to culture, do not grasp the core competitiveness. < /p >
< p > < strong > industry < /strong > /p >
< p > < strong > opinion < /strong > /p >
< p > < strong > Renaissance of men's wear > /strong > /p >
< p > Hong Bingwen believes that cross boundary fusion of dress and literature can bring more conceptual things. "For example, through film festivals, we can see that there are some relatively primitive things in China. These are just some of the concepts we are looking for. In the future, there may be some implants, and the integration of these elements may create something that is more suitable for Chinese people and more Chinese style." He said that as a fashion brand, Qipai will strive to spanform culture and art into productive forces and strive for better and prettier products. < /p >
< p > Lin Yingwei said that brand marketing has undergone several stages of demographic dividend, channel winning, product winning and customer experience. Now it has entered a new stage: Renaissance: Culture grabbing the market. "Today's consumers are very rich in material life, and have more spiritual needs for products. Besides paying close attention to product quality, style and after-sale experience, they are especially concerned about the cultural information conveyed by products." He said. < /p >
< p > an industry believes that the current development of Quanzhou's garment industry is ushering in a new round of change and upgrading. It requires the realization of enterprise products from < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > to fashion, from OEM to independent brand upgrading, from manufacturing to service, and from manufacturing cluster to fashion and creative platform. "Quanzhou clothing needs to increase cultural design to highlight brand personality. Introduce cultural and creative elements into design, production and other links, and make cultural design the new economic engine that drives traditional industries to break through the fashion industry. He said. < /p >
< p > < strong > mode 1 < /strong > < /p >.
< p > < strong > the introduction of French style into spring > /strong > /p >
< p > the paved avenue of red carpet, the scene of the retro Polaroid camera, the signature wall of "book" as well as the dynamic music of the scene. In May 13th, the 2014 autumn and Winter Conference of SINUDE (Sloan) men's wear brand took the most common elements in literary life, and presented a "literary and artistic blockbuster" with the charm of film, music, reading and travel. < /p >
< p > as a newly launched fashion menswear brand, SINUDE men's clothing has chosen the orientation of "literary fashion and leisure", inspired by the French town Saint Trapp, influenced by local culture, combining modern romantic elegance with local culture and history, creating unique pop style with French art and culture as inspiration. < a target= "_blank" href= "http://www.91se91.com/" > designer < /a > the team has made the brand unique and unique artistic temperament and integrated into the overall design style of "autumn target=" _blank target= href= "http://www.91se91.com/" > clothing "_blank". At the same time, it also actively drew inspiration from the latest trend of major international fashion week and constantly tried to innovate. < /p >
< p > "in addition to endowing the fashion color of clothing, we also attach great importance to the presentation of the overall literary and artistic temperament of clothing. Because we hope that everyone wearing SINUDE clothing can feel the brand's artistic attitude to be spanmitted. Designer Huang Lingjun said. < /p >
< p > the autumn and winter promotion conference of BOSSERT, a high-end brand owned by Gao Li Ke, was held one day earlier than SINUDE. It was also full of the refreshing smell of literature and art. The whole show is dominated by silver and white. Cedar, stone, leisure chairs and suitcases, a fresh air, conveys a new fashion and spanformation of men's wear collocation. It also displays a colorful, fashionable and charming brand view. It integrates Oriental fashion and Western culture in the fine and beautiful products. It shows the fashion of different countries through different angles of fashion. < /p >
< p > "our design has always been based on the international perspective, and the designer team has integrated international advanced design concepts and techniques to create BOSSERT differentiated brand style." Lin Yingwei, chairman of gaurek group, said that the exchange and collision between Chinese designers and overseas designers promoted the new trend of product development and the fashion of East and West. < /p >
In addition to P, SINUDE also has the French elements and the men's clothing. In the popular fashion press conference this season, the two series have a strong French style. The reproduced Rococo series integrates the ROCOCO art form, which originated in France and swept Europe in the eighteenth Century, with the contemporary trend < a target= "_blank" href= "http://www.91se91.com/" > dress /a >, and reproduces and deducts the luxurious and meticulous characteristics of ROCOCO through the details of fabric and technology. The inspiration of the "dream back Maya" series comes from the ancient and mysterious Mayan civilization, and the fashionable totem and elements are ingeniously engraved in products to create a unique noble quality. < /p >
< p > "good design is not a fly in the sky, a daydream, but to tap the market potential so that more target consumers can accept it. This season, we integrate French culture into fashion design, such as totem, bright colors, etc. But it is not exaggerated, luxurious, or a lot of tedious use. Instead, it is ornamental and embellished, reflecting the culture from the details. As the artistic director of EVIDOMA's idman Menswear, Yang Zi always believed that the original design suited to the market is the vitality of the unbeaten brand. < /p >
< p > < strong > mode two < /strong > < /p >.
< p > < strong > borrowing the Chinese Film Festival < /strong > /p >
< p > recently the hot film "you at the same table" has also brought the marketing of Quanzhou fashion brand Wolf Road to the same place as the "campus breeze". It is reported that the costumes in this film are all sponsored by Wolf Road. The brand has grafted the Chinese film industry through this way, and has put on a "literary and artistic" aperture for itself. < /p >
< p > the movie "deskmate of you" tells a pair of youthful ignorant deskmates, from junior high school, high school to university's sweet first love and green onion memories, showing a generation's collective youth memories. "As a designer brand, this kind of cross-border cooperation is inevitable and will become a new trend of brand marketing in the future. We hope that we can see a different Wolf Road through this soft implant, "said Shi Huiyue, director of clothing brand of Wolf Road." this is the first time that the company has sponsored "campus breeze" movies. In the future, the brand may choose to partner with original artists, bands and other "literary forms". < /p >
Before P, the leading brands of Quanzhou traditional clothing, such as the seven wolves, the Qipai men's clothing, and so on, have chosen to join hands with the film industry. At the end of 2013, Qipai gave full support to the "fourth New York China Film Festival", and many excellent Chinese films such as ye Wen, Beijing in Seattle, Chun Jiao and Zhiming appeared in New York. Seven cards, the person in charge, from the third New York China Film Festival, Qipai and the film festival hosted the strategic alliance for strategic alliance to promote the development of Chinese films overseas. < /p >
"P", executive deputy chief Hong bin Wen, said seven cards had been very concerned about the development of culture in recent years, launched activities to protect the intangible cultural heritage, and worked with the symphony orchestra to see the opportunity of China's Film Festival. Through these combinations, we can go out of China and go to the world. As a fashion brand, through these cooperation, we can integrate some fashion elements into our clothing, and at the same time, the brand has been further promoted. < /p >
Earlier than P, the seven wolves joined the Huayi Brothers to create "Mingshi Tang", providing advanced custom clothes for Huayi's stars and introducing stars to dress design. Nowadays, a lot of stars in the film and TV industry are wearing seven wolves. The star effect has led the seven wolves into the field of high-end customization. At last month's "China Fashion Art Exhibition" held in Shenzhen, the seven wolves costume has been accepted as an artistic work. The theme clothing of the brand "wolf White Deer" was selected. Its advanced custom exhibition area layout is simple, highlighting the practical characteristics of the seven wolves. {page_break} < /p >
< p > < strong > mode three < /strong > < /p >.
< p > < strong > sponsorship of the hit and TV movie < /strong > /p >
< p > clothing is linked to humanities, and the brand clothing industry never lacks fashion. It seems that the industry has already realized this, so brands have turned to the exploration, understanding and carrying out of culture. < /p >
"P" for why the choice of "literature and art" as a breach of the brand, SINUDE men's general manager Wang Yarong said: "SINUDE men's wear in the beginning of the market, then realize the fierce competition in the severe situation, and to deal with the market product homogenization serious phenomenon. This makes the brand must think about the positioning problem at the beginning of the establishment, so the company team has done a lot of market research, consumer and competitive product analysis in the earlier period, trying to find out the differentiated brand genes that fit the demand of the market. Finally, positioning "literary fashion leisure", and strive to create the most literary and artistic fashion men's clothing. < /p >
< p > Wang Renjiang, chairman of the company, also said: "at present, the market environment is changing, the market is changing, the demand is changing, and the concept is changing. This requires that SINUDE men's clothing not only adapt to the development trend of the industry, but also form an effective separation with the competitive products, and at the same time, satisfy the consumers' increasingly mature consumption concept and pursuit of individual life attitude." He said that in actively seeking market blank, the brand eventually extracted the unique brand core value of "new literary and art school". < /p >
< p > Shi Huiyue also said that choosing to sponsor you at the same table is a choice for consumer groups in Wolf Road dress. He said that in recent years, "after 80" has become the main force of consumer groups. "For today's young people, walking into a movie theater is a daily way of life. This kind of film can arouse their group sympathy, and it can also get the identity of young consumer groups for brand culture and enhance their brand status in young audiences." < /p >
< p > "we still lock" the urban upstarts "this high consumption group, they are fashionable, introverted, have the cognition and loyalty to the brand. EVIDOMA will move them through original differentiated products and services. Adoma, general manager of Menswear Lin Liying revealed. < /p >
< p > Lin Yingwei thinks that the modern world needs the beauty of art, just like everyone has a dull desire in mind. This pursuit of art is not only about vision, but also about history, philosophy and art. "As a fashion brand, there should be an internal brand philosophy that we pursue." He said, "a target=" _blank "href=" http://www.91se91.com/ "> shoes < /a > the spanformation of garment industry to a very serious time, enterprises should attach importance to new changes, take culture as the guide, do not attach importance to culture, do not grasp the core competitiveness. < /p >
< p > < strong > industry < /strong > /p >
< p > < strong > opinion < /strong > /p >
< p > < strong > Renaissance of men's wear > /strong > /p >
< p > Hong Bingwen believes that cross boundary fusion of dress and literature can bring more conceptual things. "For example, through film festivals, we can see that there are some relatively primitive things in China. These are just some of the concepts we are looking for. In the future, there may be some implants, and the integration of these elements may create something that is more suitable for Chinese people and more Chinese style." He said that as a fashion brand, Qipai will strive to spanform culture and art into productive forces and strive for better and prettier products. < /p >
< p > Lin Yingwei said that brand marketing has undergone several stages of demographic dividend, channel winning, product winning and customer experience. Now it has entered a new stage: Renaissance: Culture grabbing the market. "Today's consumers are very rich in material life, and have more spiritual needs for products. Besides paying close attention to product quality, style and after-sale experience, they are especially concerned about the cultural information conveyed by products." He said. < /p >
< p > an industry believes that the current development of Quanzhou's garment industry is ushering in a new round of change and upgrading. It requires the realization of enterprise products from < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > to fashion, from OEM to independent brand upgrading, from manufacturing to service, and from manufacturing cluster to fashion and creative platform. "Quanzhou clothing needs to increase cultural design to highlight brand personality. Introduce cultural and creative elements into design, production and other links, and make cultural design the new economic engine that drives traditional industries to break through the fashion industry. He said. < /p >
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