Shoes And Clothing Enterprises In Quanzhou Try Their Own "Group Customization" Mode.

< p > here, the world's < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > a target= "_blank" href= "_blank" > shoes "< hat > net" to introduce the Quanzhou shoes and clothing try "group customization" mode.

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< p > following the rapid popularity of "private customization", Quanzhou's industrial sector has recently developed "group customization".

However, this order is not a common consumer, but a brand enterprise in Quanzhou. The number of customization is not one or two, but tens of thousands.

Under this "group customization" mode, Quanzhou enterprises customize their own products to the third party in large quantities, and attach their own brand labels to the third party's brand image.

Experts say this is also a way of cross-border cooperation.

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< p > < strong > traditional shoes and clothes are combined with tea < /strong > < /p >

The private entrepreneurs of < p > Quanzhou have created many well-known brands of consumers in the field of shoes and clothing by virtue of the spirit of love and competition.

In order to cultivate brand loyalty, they often give gifts to their customers.

But shoes and clothing enterprises in Quanzhou are not good at producing gifts, or they can never be involved in them.

So where do things come from? They can only be purchased from outside.

But buying gifts, after all, are other people's brands, giving other people's brand gifts to their customers, and the effect will be discounted for training the brand loyalty of consumers. How to solve this problem? A recent cooperation in the industry of Quanzhou can provide inspiration.

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Less than p ago, the Anxi eight horse tea group held a delivery ceremony of 100 thousand tea ceremony for the king of nine herdmen, and Lin Congying, chairman of the nine Mu Wang, attended the ceremony in person.

Both sides believe that Pearl Buck's product tastes the best of the successful customers.

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< p > reporter has learned that from the side of the custom-made order, Anta enterprises, seven wolves, 331 degrees and other Quanzhou enterprises are also trying out this "group customization" mode, and even new industrial enterprises such as San an photoelectricity are also joining the customization ranks. The Quanzhou enterprises that choose this mode now have dozens of enterprises.

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< p > from the supplier side, the tea enterprises that are committed to the "group customization" market are not only the eight horse tea industry. Before that, a number of tea companies including three and many have tried the "group customization" project.

With the introduction of the eight regulations, the government's tea purchase can no longer go on the "tall and high" route, and many tea enterprises have also been pformed.

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< p > < strong > branding OEM business < /strong > /p >

< p > in fact, the concept of group customization is no longer new in the field of traditional fast consumable footwear.

For example, a certain group of companies custom-made clothing, < a target= "_blank" href= "http://www.91se91.com/" > hat "/a" and other exclusive business has a long history, and even some enterprises originally started from "group customization".

"I am a tailor and run a garment factory. After that, I have all the uniforms made by the unit."

Mao Yunhua, general manager of Jinjiang sunshine white-collar, said that apart from group customization, she paid more attention to the personality needs of retail consumers, and is changing the group customization to private customization.

The former satisfies one type of demand, while the latter is refined to specific individuals.

In the traditional footwear industry, there are few enterprises from meeting group needs to meeting individual needs.

Zhao Yufeng, the chief a target= "_blank" href= "http://www.91se91.com/", "designer /a", puts forward that customization is personalized processing according to the needs of consumers, which is different from the group customizing business produced by large industries.

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< p > > all roads lead to Rome. Some people go eastward. Some people go west. Not all enterprises have the strength to set foot in the "private custom" high-end business. Dexin a target= "_blank" href= "http://www.91se91.com/" > textile < /a > General Manager Zheng Rong sticks to the demand market of "mass customization" business.

"Get T-shirts that are of high quality and no color from abroad, and mark their logo on the needs of enterprises or units by group customization."

He said that from hundreds to tens of thousands, they aim at the needs of larger groups.

Logo design has the creative role of its own designer team, for example, from Monday to Sunday, there are different facial expressions, such as filling designs and so on.

The group customization of this kind of shoes and clothing industry is different from the concept of gift customization in the tea industry. It is somewhat like the OEM service, but it also emphasizes the brand's self assertion, as compared with the tea industry group customization. Compared with the OEM service, the capital flow is also more benign.

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< p > < strong > cooperation partners must be "match" < /strong > /p >

< p > for "group customization", Lin Congying believes that any form of cross industry brand selling and buying is for the purpose of brand bonus.

Wang Wenli, chairman of the eight horse tea industry, also mentioned that because of the cooperation with the high quality enterprises such as nine Mu Wang, Pearl Buck's brand tonality has been strengthened, thus attracting many "two generation" and young entrepreneurs' attention.

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< p > reporter found that Buck's "a href=" http://www.91se91.com/news/index_f.asp "group customization" /a "product packaging, in addition to marking the buyer's brand, Pearl S. Buck's brand also exists simultaneously.

Zheng Rong also mentioned that when they customize their activities for enterprises or teams, they consider whether more projects are also available for their own brands. Some of the orders are not large, but the activities themselves are more meaningful, and the choice of location has the advantage of being close to consumers. They also attach importance to such small-scale customization.

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< p > "when we cooperate, we should pay attention to the consistency of brand consistency between the two sides. This consideration is very important."

Quanzhou famous marketing person Su Jing believes that the "group customization" era is no longer just looking for customers so simple. It has risen to a new mode of cooperation supported by each other. To make "1+1 greater than 2", it is necessary to promote the "point praise rate" through various marketing methods, and the matching brand purchase will become a marketing highlight.

In the future, if it is possible, "group customization" can also achieve two-way cooperation. The sublimation of this phenomenon can also be seen as a tug of cooperation derived from the changing economic environment.

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