Online Shopping Rebate Gimmick Bright Behind Hidden Traps Behind Pie

< p > < a href= "http://www.91se91.com >" electricity supplier < /a > collective "tripping", shuffle upgrade trend.

Following Jingdong, Dangdang, Amazon and No. 1 stores, Alibaba group's online marketing platform Ali mother also announced that it will stop rebate search service in July 1st this year because the rebate search interferes with the normal shopping order.

Encounter business collective block, rebate website industry shuffling will speed up, those who have no technical content, simply earn commission difference, can not bring more value to the user rebate website or will be eliminated.

The key to guide the healthy development of rebate websites lies in the joint efforts of regulators, practitioners and consumers.

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< p > < strong > > five big electricity suppliers collectively bright red card, rebate search is no longer "fragrant meat and potatoes" < /strong > /p >

< p > once upon a time, with the development of e-commerce and < a href= "http://www.91se91.com/news/index_s.asp" > online shopping < /a >, the rebate website has become the object of competing among the major e-commerce platforms, and has sprung up like mushrooms.

Now, the rebate website is facing an unprecedented survival crisis.

15, Alibaba group's online marketing platform Ali announced that it will ban rebate Taobao customers (including Ali's panning) from July 1st this year, providing users with Taobao platform links, store links, shop names and shopkeeper Wang's search service capabilities.

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< p > Taobao also stressed that in the channel of rebate type, if it involves Alibaba group related brands, such as Taobao rebate and Tmall rebate, it must link to Ali's mother's official promotion channel or activity page.

In addition, since June 1st, Juhuasuan will no longer support the promotion of Taobao customers.

This is followed by Jingdong, Dangdang, Amazon, No. 1 shop, the electricity business to stop the overall search service, also means that the rebate search or will completely withdraw from the development stage of the electricity supplier.

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Why is the P rebate website blocked by the electricity supplier? The reason is that the rebate search interferes with the normal shopping order.

As a new mode of consumption based on the development of the electricity supplier, the rebate website obtains the promotion commission from the seller by attracting customers to buy, and returns part of the Commission to the user.

This mode has made a win-win situation for businesses and consumers. However, due to the existence of rebate search, many sellers reflect that users often copy their treasure or store links to the rebate station to get rebates after browsing their stores, instead of attracting users through the rebate website.

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< p > Jingdong, Dangdang and other domestic electricity supplier websites have closed the rebate search service, in order to avoid users arriving at Jingdong's order, but found that the rebate station can search for the goods cheaper.

Rebate search can not bring traffic to the e-commerce website, all buyers are looking for goods in Taobao, and then go back to the profit net to check the order rebate.

This itself violates the principle of spending money to buy traffic, so that the high cost of promoting the electricity supplier on the rebate website has become a bubble. It is no wonder that the five major business operators have lost confidence in rebate promotion.

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< p > < strong > online shopping rebate gimmick bright, behind the pie hidden trap < /strong > /p >

< p > "the highest return of a certain digital product is as high as 50%", "90 yuan can easily buy cosmetics worth 200 yuan", and "Taobao can buy 25% of Dangdang".

Slogans like "giving power" often appear on the front pages of major rebate websites.

Most consumers hold the idea of "not white not", which is hard to resist for rebate temptation.

Is the rebate really a discount or a fake pie? Behind the bright flashbacks, there are always hidden secrets and risks.

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< p > first, rebate is hard to cash in.

The rebate amount that most rebates promise can not be cashed at once. Instead, they set up a lot of cash thresholds. A few hundred yuan of < a href= "http://www.91se91.com/news/index_s.asp" > rebate < /a > the amount may be divided into 3-5 times to arrive fully, and some of the larger amount will return to the time even for several years.

Part of the rebate website delayed returns, deducted rebates and other phenomena, which greatly damaged the user experience.

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< p > secondly, the way of withdrawal is vague.

Many rebate websites will emphasize the return of consumers in the slogan. They are real "gold and silver". Consumers can bind the rebate website accounts with banks, Alipay and other accounts for cash withdrawals.

However, in the case of users' real mention, there will be some thresholds which have not been advanced in advance, such as RMB becoming a virtual currency, returning to the lowest standard, and the use of coupons does not meet the conditions of cash.

Traffic hijacking, station illegal promotion, and so on, is a lot of non - standard rebate sites of the idiomatic trick.

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< p > again, consumer rights are difficult.

When registering a member, the user must first click on the format contract made by the agreed rebate website, which often involves the overlord clause and unfair and unreasonable provisions to consumers, which infringe upon the rights and interests of consumers.

But prior clicks agree with each other, which often leads consumers to give evidence and safeguard their rights.

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< p > < strong > industry chaos needs to be standardized. The trend of shuffle upgrading is /strong /strong > < > >

< p > as a reminder of the electricity supplier market, the existence of the rebate website has its inevitability, and to some extent, it brings benefits to consumers.

But fierce market competition is also a breeding ground for all kinds of consumer traps. Under the double absence of standards and regulation, some rebate websites have become the cradle for criminals to set up traps for phishing.

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< p > five big electricity suppliers collectively force to cut back the search service of rebate. For rebate website, it is not only a prohibition and restriction on business, but also a specification and reshuffle in industry.

Those rebate websites that have no technical content and earn commission difference simply, can not bring more value to users, or will be eliminated in the shuffle.

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< p > rebate search for the curtain call, but it does not mean that the rebate website has withdrawn altogether.

The rebate website, one of the core of rebate websites, responded to the ban by official micro-blog on the 15 day: "Ali's adjustment policy aimed at promoting the rebate Taobao customers is to better promote the healthy development of the rebate industry, and the future rebate network will continue to cooperate with Ali mother to build a healthy and win win ecosystem."

The key to healthy development of rebate websites lies in strengthening guidance and taking advantage of advantages and disadvantages.

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< p > this requires not only the joint efforts of the electricity suppliers, but also the close cooperation of relevant departments and practitioners.

On the one hand, we should strengthen the supervision of < a href= "http://www.91se91.com > Internet > /a" and reorganize many famous rebate websites. On the other hand, we should standardize the rebate marketing mode, make a clear and reasonable definition of the legal standard of rebate websites, establish conditions and set up the threshold.

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< p > in addition, the majority of Internet users should also enhance their awareness of self-defense, and give priority to the selection of rebate websites that have already implemented the verification of trusted websites. In the process of online shopping, we need to stay more cautious, choose carefully according to their needs, do not trust the rebate commitment of rebate websites, and do effective screenshots to retain effective information such as screen pactions, so as to provide auxiliary vouchers for later rights protection.

Only by multi party efforts to promote standardized operation and integrity management can consumers return a safe and reliable rebate platform.

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