Online Original Big Name "Invasion" Children'S Wear Brand New Wind

< p > recently, the flagship store of the cracked children's clothing was on the line, and the children's clothing became the independent sub brand of the group.

The children's wear line opened an attempt to split the silk in the field of subdivision.

Prior to that, apart from a men's clothing brand, other brands were all women's clothing brands of all kinds, and did not layout children's clothing and other subdivision areas.

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< p > the industry believes that the attempt to split the silk in the category of children's clothing is another way to open the layout and is a good direction.

Coincidentally, the head of VIISHOW, the original men's clothing brand, has recently indicated that it will expand its overall business scale by expanding its subdivision in the future.

And no longer rely on single brands and categories.

"We will develop in underpants, children's wear, women's wear and other categories, and create new brands according to category."

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< p > at present, many online brands are beginning to expand into subdivision categories, such as cracking, silk, Korean and Yin men have launched children's clothing brand sub brands or set up flagship stores.

It can be seen from these actions that there is a certain accumulation of original brands that it is a regular choice to "expand" to the subdivision area.

The common feature of these original brands is that they have accumulated a large part of loyal users and certain brand influence. With the accumulation of the influence of the borrowed brand, the layout of the sub brand is becoming more and more important.

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< p > at present, children's clothing online has not formed a particularly influential brand.

As online original brands are distributed to subdivision categories, the difficulty of creating independent original brands will be enhanced.

It is very difficult for small businesses to compete with original brands when they compete.

Whether in the platform of traffic layout, advertising, or the back end supply chain and team building, the original small businesses in the subdivision category, compared with the large original brands such as crack and silk, and Yin man, do not have the advantage.

As a result, such businesses can only get room for development only when the product ends.

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< p > a few days ago, the Pathfinder outdoor children's wear line.

As early as March this year, the children's clothing product developed by the Pathfinder and Parker blue has been officially launched at the 2014 China International Clothing and accessories fair.

According to the introduction, Pathfinder children's clothing is mainly positioned as children's high-end outdoor leisure products, and its future children's clothing business is mainly authorized to operate the park.

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< p > it is reported that the cooperation between Pathfinder and Parker blue is a market authorized agency for domestic enterprises.

The Pathfinder empowers the "Pathfinder" brand to use the right in the field of children's clothing, to charge the brand authorization fee, and to purchase children's clothing products; and Parker lane is responsible for the operation of the "Pathfinder" brand children's clothing business.

The two sides signed a 10 year contract and set a market index every 5 years. The target of sales in the next 5 years is 380 million yuan.

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The P Explorer joined hands with Parker in the outdoors of children, which shows that the space for children's outdoor market is being further expanded.

The industry believes that more and more enterprises are entering the market, or will promote the rapid development of the industry.

With the introduction of the policy of "two separate children" and the increasing popularity of family outdoor tourism, children's products market is full of strength.

According to the data, children's outdoor market has an annual growth rate of 40%. Compared with the blank market competition and the freshness and love of outdoor products, young people's outdoor sports market has become a new blue ocean for children's footwear industry.

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< p > the industry believes that at present, there are more than 800 outdoor brands in the domestic "a href=" http://www.91se91.com/news/index_c.asp "outdoor products market" less than /a, with only 47 annual retail sales exceeding 50 million yuan, and the high degree of brand concentration has declared to the industry that the development of the overall outdoor business has become increasingly saturated.

But children's outdoor brands are different. At present, there are only a few brands in the market, and the rest are still in the test stage. Only the introduction of some parents' children or children's series is not really meaningful in children's outdoor areas.

How to get a slice of this limited field of subdivision is worth thinking for the enterprises of local outdoor children's clothing.

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< p > < < a href= > http://www.91se91.com/news/index_c.asp > > adult dress > /a > sales are weak, while children's wear market scale is growing fast, and the introduction of the "two child alone" policy has given the children's clothing industry a strong heart.

According to experts, the market size of children's clothing will expand and the market prospect is considerable, so many large brands will be attracted to children's clothing market.

From the shopping area of the children's clothing sales to the street golden shop, the children's wear brand stores are more and more open, and basically they are middle and high end routes.

In many shopping malls and exclusive stores, besides Adidas, Nike, Kappa and other imported sports brands, Anta, Lining, 361 degrees, XTEP and other more and more domestic sports brand children's wear shops have mushroomed.

Most of these children's clothes are in line with the style of adult shops, and the price of children's clothing is not inferior to that of adult clothing.

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< p > > a href= "http://www.91se91.com/news/index_c.asp" > children's wear market < /a > is full of unlimited potential and fierce competition.

According to incomplete statistics, there are more than 200 brands of sportswear and casual wear in the market for children's products in China.

But in the industry's view, there are still many imperfections in the development of children's wear market, which also provides an opportunity for sportswear to enter the children's wear market.

According to relevant information, at present, 50% of China's children's clothing market is occupied by international brands, and 70% of children's clothing enterprises in China are in a state of no brand. At the same time, because of lack of clear positioning, most enterprises fall into the competition of low level, homogenization and price war.

In the face of unfamiliar industries and in the face of new consumer groups, the "big crocodile" in these sports brands is no exception. If we want to squeeze into the children's clothing industry, everything will start from scratch.

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