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Home Textile "Wechat Gate" Upgrade Industry Ethics Need Reflection

2014/6/1 22:14:00 71

WeChat gate incident upgrade < a href= "http://www.91se91.com/news/index_c.asp" > fuanna < /a > or will prosecute Meng Jie /p >

in early May of this year, Meng Jie home textile, one of the three giants of home textiles, held a media conference. At the meeting, Meng Jie home textile said, "Luo Lai home textile" issued a "false news" about the quality of the dream product by the three WeChat platforms of the "Luo Lai home textile platform", "Wenling Luo Lai home textile, Tianjin Luo Lai home textile".

At the same time, "Changning Fu Anna" micro signal also forwarded the WeChat.

In this case, Meng Jie asked Luo Lai and Fu Anna to apologize.

in the home textile industry, Meng Jie, Luo Lai and Fu Anna are one of the three giants in the industry.

And this "WeChat gate" incident is closely related to the three parties, and suddenly caused a great stir in the industry.

Nearly 100 media reported the incident.

soon, Roley home textiles responded that the platform of Meng Jie was not the official platform for Roley's home textiles, and it was all counterfeit.

Fuanna also issued a statement saying that after investigation, the platform that Meng Jie said was also not his own official WeChat, and his remarks had nothing to do with himself.

the original event should have ended, and in fact, the Luo Lai textile also made such plans.

Jiang Tianwu, chairman of the company, made a statement on the matter at the shareholders' meeting. "We are not prepared to hype, nor are we prepared to pursue each other".

But for the chairman of the company's position, "lying in the gun" of Shenzhen fuanna did not accept, indicating that they are considering whether to protect their rights through legal channels.

< a > href= > http://www.91se91.com/news/index_c.asp > > WeChat < /a > behind the door events the competition of the textile industry is becoming more and more intense.

Meng Jie is one of the three giants in the home textile industry. He accuses publicly of WeChat's release information.

And afterwards, when Luo Lai and fuanna's response were not official WeChat, Meng Jie immediately said no matter.

Is such a practice too hasty for a large enterprise, and what kind of phenomenon is hidden behind such haste?

Xia Zhongqun, a brand research expert and senior consulting partner of P, thinks that the seemingly simple WeChat door reflects the competition of the domestic textile industry.

as we all know, the development of the Internet, the rise of the electricity supplier, and the change of the world in one second require the enterprises to survive and adapt to the development of modernization.

In fact, in the home textile industry, many enterprises are aware of this, and have begun to layout in the field of O2O.

in the new environment of the Internet, the ability of home textile giants to adapt to the new environment is finally reflected in their achievements.

It is understood that in the first quarter of this year's performance, Luo Lai home textile achieved 657 million yuan in operating income, net profit of about 99 million yuan, Anna operating income of 452 million yuan, net profit of 100 million yuan; dream cleaning home textile revenue of 318 million yuan, net profit of only 28 million 400 thousand yuan.

Less than P, a quarter of the data can not be the cause of the incident, but at least we can see that the competition in the home textile industry has now reached the level of white hot!

mutual black incident has had industry ethics to reflect on .

in fact, similar events happened before the WeChat gate incident.

In 2010, lolai was prosecuted for the existence of a "hooligan link" against fuanna. The court ruled that lolai was defeated and issued an apology for 48 hours in the relevant official website.

September 2009, Fuan received a message that in Google's Chinese search, after entering "fuanna", a link appeared to be "buy fuanna, to LOVO". Click to check, but found that it sold products from the home textile products.

For this reason, fuanna sued Luo Lai home textile, Luo Lai loses the lawsuit, simultaneously the court requests in its official website 48 hours continuously to carry out the apology statement.

but this is not the end of the incident. In a news release published by fuanna to the outside world, there is a description which has nothing to do with the Internet infringement case, but it is very conspicuous.

"In fact, it is not the first time that the Lai Lai textile has been listed for more than a year.

Two months ago, Roley's home textile was widely criticized for being exposed because of the fact that the domestic capital was exposed. Some analysts even believe that their behavior has been suspected of forming a fraud in the prospectus. Roley's home textiles have also lost their tax preferences and profits have been greatly affected.

> a href= "http://www.91se91.com/news/index_c.asp" > "Lai Lai /a", which is a malicious spreading rumor.

Luo Lai's "fraud in prospectus" has been investigated, and the result shows that there is no such thing as "what's wrong".

whether it is the WeChat gate incident or the "rogue link" before, it is also a reflection of the same problem. That is, the increasingly fierce competition in the industry. Is it time for the big business of the industry to reflect on how to make this competition healthy competition and avoid mutual malice?

the escalation of the "WeChat gate" incident, as consumers, we may just focus on the event itself.

But as an enterprise, we should ponder deeply behind the event. In the stage of increasingly fierce competition in the industry, can enterprises win the audience's eyeballs by improving product quality instead of adopting such a method? Moreover, the growth of an enterprise needs a good environment, and such a black environment can not make enterprises grow well! I believe that for consumers, they want to see the competition of the giants in quality, instead of attacking each other's bad environment!