Limitations Of Discount Sale In Clothing Stores

　　 1: Discount promotion It is easy to cause price war.

Discount sales with high amplitude and high frequency will lead to vicious competition among brands, which is not conducive to maintaining product price image and reasonable profit margins.

　　 Two: discount promotion is not conducive to building brand loyalty.

Because the discount may attract some consumers who are particularly concerned about price, such consumers tend to be accustomed to those products that discount, and there is not much loyalty in the brand at all. Once the product discount sale is over, they may immediately switch to a relatively low price product brand. But those who are highly loyal to the brand Consumer Because of the discount of products, products and brand grades tend to decline, affecting their identity and image rather than choosing the brand product.

　　 Three: frequent discount will hurt products and brands.

Consumers often think that the quality of products that are often discounted will be lower than the competitive brands with high price. They will think that the original price is unreasonable. They will think that the manufacturers will reduce the grade and quality of the products, which will reduce the brand's status in the minds of consumers, reduce the brand's own value and status, and create an invisible obstacle to the price increase of the products. If consumers or customers are accustomed to the price after the product is discounted, the brand's status in the consumer's mind is the grade and image after the discount.

　　 Four: loss of discount profit Hard to make up for

Discount sales promotion can be carried out within the margins of profit control. If the unrestrained discount caused by the competition between manufacturers will cause the sales of enterprises to fall deeper and deeper, the loss of the discount will be difficult to clean up.

　　 Five: simply discount can not solve the fundamental problem.

Although discount sales can increase product sales and increase market share in the short term, it can not solve the fundamental problem of manufacturers' sales, but also mislead manufacturers' correct understanding of the market, which is not conducive to the adjustment of product structure. This way will make sales managers indulge in the illusion of sales at the moment, do not think about the way to solve the problem, and even rely on this kind of promotion.

Conclusion: frequent use of price cuts will reduce the reputation of products in the minds of consumers. The discount sale of clothing stores must be related to the overall marketing development of enterprises such as advertising, staff promotion and public propaganda. We must discard the discount and discount of "one-man show" in discount sales promotion.