Key Sales And Perceived Sales In Clothing Sales

Key sales are targeted. For clothing design, function, quality, price and other factors, it should be suitable for people, so that the psychological transition from "comparison" to "faith" can be truly achieved, and eventually the sales will be successful. In a very short period of time, allowing customers to have the belief in buying is a very important part of sales. Key sales have the following principles:

1, start with 4W. From wearing time When, wearing Where, wearing objects Who, wearing the purpose of Why to do a good job in the purchase of staff, is conducive to the success of sales.

2, the key should be brief. Customer description Clothing characteristics We should be concise and clear in content and easy to understand. The most important feature of clothing merchandise is to first say, if there is time, to spread it on layer by layer.

3, specific performance. According to customer In accordance with the circumstances, do not follow the same rules and just say, "this dress is good", "this dress you are most suitable for" is too simple and general marketing language. Depending on the sales target, the way of speaking is changed. We should introduce different contents to different customers and make them suitable for others.

4, the salesperson should grasp the prevailing trends and understand the vanguard of fashion, and show customers that clothing is in line with the trend of fashion.

　　 Clothing sales Skills: perceived sales

In the process of clothing sales, most salespeople can notice the shape of the customers, and they can also explain the quality brand of the clothing patiently. However, in daily life, I find many salesmen and even the shopkeepers will overlook an important clothing sales skill, that is, people's pursuit of a way of life. If we can grasp this point in the sales and store layout, we believe that the sales of clothing will surely be improved.

The way of life is usually expressed in three ways, one is the present, one's own. Immediate achievement can be achieved immediately. The other is the future of others. Yearning for it and working hard to achieve it. There is also a common, once. Sometimes I will taste the experience.

In fact, these three factors affect many consumers' behaviors. There are many perceptual factors. People often rely on perception to feel happy and happy. Perception is actually perceptual knowledge.

Sensibility is a key to impress the minds of consumers. It comes from a certain scene of life, or a memory or even a dream. In clothing sales, the way of life as a marketing tool and materialized on clothing is unexpected or even blank in the past marketing research.

Because of the desire to buy from the perception, it is often unknown to outsiders, but it often happens in daily life. This will happen even more when choosing clothes. A self-made billionaire, out of nostalgia and perception of the past, may choose a rough coat or even a straw hat, and a poor boy who is starting a business may choose a luxury brand suit. In fact, they all want to satisfy their yearning and recollection of a way of life. It's like a man in a famous suit wearing a golden eyeglasses to drive on the side of the road.