How Does Chain Retailing Sell Higher Priced Products?

< p > < strong > first, we must first understand "a href=" http://www.91se91.com/news/index_c.asp > product value < /a > /strong > /p >

< p > first, as a salesperson, we must fully believe that our products are good value for money. We can only sell successfully if we fully trust the value of our products.

I remember that in a previous company, there was a phrase called "I like it".

Shopping guide only has a full understanding of the value of his product and likes his products to sell better.

How to understand the value of the product? This requires familiarity with the product and refines the selling points of the product itself. When these are done, the sales will be able to be confident and confident.

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< p > < strong > Second, breakthrough sales < a href= "http://www.91se91.com/news/index_c.asp" > high price < /a > Product psychological obstacle < /strong > /p >

< p > with the bottom line, our shopping guide must dare to boldly sell products of high value. We must know that the time and energy spent on selling the products at the base price and the high priced products are the same. In this way, we must focus our sales on high priced products in the sales process. This requires action to break through some psychological barriers. Specifically, we should do the following: < /p >

< p > 1, to eliminate unhealthy sales psychology.

Some of our shopping guides always feel that the products with high selling prices are always feeling very upset, as if they had killed customers, even worried that our customers' purchasing power is not enough. In fact, this is a very unhealthy sales mentality.

First, we need to know that the value that our products bring to customers is really not a few hundred dollars to measure. We sell products to her, the real benefit is the customer, not us.

Second we should know that the purchasing power of customers is always greater than we think. If their money is not spent on us, they will spend other places. We do not help customers choose the products that he really wants for her good products. That is the real sin.

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< p > 2, from high priced products.

There is a sales principle in a hair accessory company: "at the top, do subtraction". After each customer comes, the customer should first make the ornaments for the customer at least 800 yuan or more. If the customers really feel too expensive or dislike, they will gradually decrease.

Even if a portion is lost, the final unit price is very high.

This gives us an inspiration for shopping guide. In the process of selling, the first product we recommend to customers should also go as high as possible, preferably the product with a price of more than 200.

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< p > 3, and recommend highly priced products.

We must have a concept: "one cent, one share."

High priced products must have high value reasons. Customers may have several products to choose from in the process of trying and buying.

On the one hand, we have to satisfy the needs of customers and help him find what he really likes and fit with his products. On the other hand, our sales focus must be shifted to the focus of high priced products.

Recommend highly priced products, and develop a habit of thinking in favor of selling high priced products.

Never let customers wander around in low price products, and that will be more than enough.

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< p > often do the above points. Basically, we can make breakthroughs in psychological barriers. Next, let's work together to solve the third problem: how to deal with the price objections of customers saying that the price is too high.

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< p > < strong > Third, processing < a href= "http://www.91se91.com/news/index_c.asp" > price objection < /a > /strong > /p >

In the process of dealing with price objections, the most important thing is to let the customers know that the price of our products is expensive, but expensive, and then strengthen the customers' love for the products, and even create some sense of urgency that P can buy.

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< p > 1: customer: "no, is this pendant so expensive?" < /p >

< p > shopping guide: beauty, you are right. The price of this pendant is somewhat expensive, but expensive is very valuable. You see, this pendant is well made, the design style is fashionable and generous, and it is very suitable for you two temperament.

More importantly, it has the nicest Name: "concentric aspiration". It represents your desire and destiny to share a good life.

Such a meaningful symbol of love is rarely encountered. This price is actually negligible compared to your feelings. What do you think of it? < /p >

< p > 2: customer: "I like this, but it's too expensive. I'll buy it again next time" < /p >

< p > shopping guide: beauty, you have a good eye, you picked this is our limited edition style, very popular, sold a pair this morning, if next time comes, maybe it will be out of stock.

Since you like it, don't miss the opportunity to suggest. After all, it's not easy to meet your favorite.

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< p > the two cases mentioned above only enumerate two commonly used processing techniques which are too expensive for customers. Of course, there are more processing techniques for price objections, which are introduced in our terminal sales training.

In short, when the price of customers is too high, 8 of them are really willing to buy products. What we need to do is to strengthen the value of products and enhance customers' preferences for products, instead of being led around by customers.

We should take the initiative to guide customers to think that the price is expensive and expensive, reasonable and valuable, and guide customers to buy. If customers really like it, we will buy it under our guidance and perseverance.

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