Wenzhou Footwear Industry Represented By AOKANG And Kangnai Entered The Shuffle Time.

In the evening of late May, Wenzhou, "China's < a target=" _blank "href=" http://www.91se91.com/ "> shoes < /a > 26", the huge factory area is quiet and extraordinary.

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< p > "many shoe factories are on vacation."

The security guard from Guizhou said to the factory gate that the situation in the past three or four years is "not as good as a year".

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< p > the manufacturing of light consumer goods, including shoemaking industry, is one of the pillar industries that Wenzhou originally started.

In recent years, with the gradual loss of its comparative advantage, where will the shoe industry go? In twenty-first Century, the economic report interviewed the executive chairman of Wenzhou shoe leather industry association, Xie Rongfang.

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< p > < strong > "Wenzhou footwear industry has a period of development" < /strong > /p >

< p > > twenty-first Century: in recent years, people have discussed more problems. With the increase of the cost of land, labor and other factors, the fast moving consumer goods industry, similar to shoemaking, may migrate to other cost depressions. Wenzhou is likely to become a pure export brand, capital and technology. How do you see the current development of footwear industry in Wenzhou? < /p >

< p > Xie Rongfang: I don't think so.

Data show that at present, the footwear industry in Wenzhou is still in a stage of sustained and healthy development - although there are enterprises in trouble, business owners are also on the run.

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< p > first, the development of shoemaking enterprises in the top ten brands of Wenzhou is basically stable. At the end of last year, the number of shoe enterprises that paid taxes in Wenzhou was 2761, which increased to 3647 in the first quarter of this year, an increase of more than 800.

These new ones are newly derived enterprises.

From the export situation, last year, Wenzhou footwear exports accounted for 28.41% of the city's foreign trade exports, a record high.

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< p > Second, the first generation system < a href= "http://www.91se91.com/" > shoe industry < /a > the boss's children began to take over the shoes to make up classes, though not many, but the signs had already appeared.

We have a shoe making enterprise. The boss is tired of making shoes. He gives the shoe factory to his daughter, and his son makes the shoes' foreign trade. In the first year of preparation, he makes 60 million export volume in second years.

Such achievements are unimaginable for the first generation of family workshops.

From this situation, we can see more hope for Wenzhou.

The old generation simply made shoes, and there were no accidents.

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< p > Third, the domestic shoe factory has gone downhill, but the development of Wenzhou women's shoes is good. More than 90% of Wenzhou women's shoes are sold domestically.

10 years ago, Wenzhou's most prestigious shoemaking enterprises such as AOKANG, Kangnai and red dragonfly commissioned Chengdu to produce women's shoes in OEM. Today Wenzhou's women's shoes are produced by themselves, and more than 20 brand spokesmen of shoe enterprises are international and domestic stars.

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< p >, therefore, from the above situation, the footwear industry in Wenzhou should still have a period of development. When the whole production base is pferred out, its marketing, R & D and headquarters will remain in Wenzhou.

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< p > < strong > outsourcing enterprises are unable to solve the matching of industrial chain < /strong > /p >

< p > twenty-first Century: about 10 years ago, AOKANG took some Wenzhou shoe enterprises to build "western shoes capital" in Bishan, Chongqing. In the first two years, Kangnai, Dongyi, Emma and BELLE also built a shoemaking base in Anhui Suzhou. Would this threaten the status of Wenzhou in the footwear industry? < /p >

< p > Xie Rongfang: the shoemaking base pferred by Wenzhou now reflects several problems: < /p >

< p > one is the problem of industrial chain.

The footwear industry in Wenzhou is flourishing because we have shoe market, international shoe city and several other shoe market. It is difficult to achieve at least 10 years in Wenzhou, Suzhou and Bishan.

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From P to Bishan in Chongqing, some enterprises basically have only one storefront, most of which are withdrawn.

First, Chongqing is too far away from Wenzhou, and the industry chain is all over. It is very difficult. Moreover, to develop a shoe-making base, there must be several large group support.

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Less than P, BELLE's strong strength and preferential conditions have swallowed up the Jiangsu's capital and almost landed in Suzhou.

Do not say that pferred to Bishan, the industrial chain pfer to Lishui, are not very successful.

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< p > two is the problem of skilled workers.

The Suzhou base of Dongyi has already begun to produce. The boss's son and daughter-in-law have been sitting in town. They are also very good, but the cost increases can not be avoided.

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< p > twenty-first Century: like Nike's manufacturing base in China, but in the past few years, the largest production plant has been pferred from China to Vietnam. Will Wenzhou shoe enterprises do so sooner or later? < /p >

< p > Xie Rongfang: Wenzhou shoe enterprises are not currently pferred to Vietnam or Southeast Asia, even if they are pferred to Vietnam, they are also considering reducing costs.

But do not think that moving abroad is very good, not necessarily.

For instance, what do you do when you meet Vietnam's recent events? Investment will fail. It's better to stay steady in Wenzhou.

1 billion 300 million people in China always wear shoes. Shoemaking is always the sunrise industry, but only to improve the quality, improve the R & D design ability and enhance the brand.

In the past two years, I have been talking about "making shoes in Wenzhou to the development of science and technology", and some enterprises have already done so, such as the Mongolian shoe company, which has been recognized by national high and new technology enterprises, which is very difficult in shoemaking industry.

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< p > twenty-first Century: you have a point of view: now the footwear industry in Wenzhou is in the shuffle stage. How do you understand the meaning of shuffle? I have talked with some shoe makers in Wenzhou these days. Some people think that the pattern of Wenzhou shoe industry may be three pillars: Kangnai, AOKANG and red dragonfly. What do you think of it? < /p >

< p > Xie Rongfang: the so-called shuffle is that some enterprises have already been unable to withstand the brutal competition in the market.

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< p > as for the future pattern of the footwear industry in Wenzhou, we cannot say so.

Because, at present, the top 10 brands of a href= "http://www.91se91.com/" > Wenzhou < /a > are still very stable. Even if the three pillars are in full swing, we should see that many enterprises will support these three companies. They may abandon their original businesses, but retain the brand and become the three largest brand. This is the shuffling process.

I think the real shuffle may end up with several big groups in Wenzhou.

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< p > twenty-first Century: how long will this process take? < /p >

< p > Xie Rongfang: short is 5 years, long is 10 years.

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< p > > twenty-first Century: now China is upgrading industrial upgrading everywhere. Does Wenzhou think that shoe industry is not a high-end industry and should be eliminated? < /p >

< p > Xie Rongfang: not only in the society, but also in the government, and some leaders once thought that these enterprises could not compare with high technology.

I have been talking about technology shoemaking for over two years, but I haven't reached a consensus yet. But we report to the China shoe leather industry association. I have always raised this view, whether they approve or not, we have to show it to them.

Ten years later, let's talk about this topic again.

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