Interview With Xie Rongfang, Executive Chairman Of Wenzhou Shoe Leather Industry Association

< p > < strong > < < a href= > http://www.91se91.com/news/index_c.asp > > Wenzhou > /a > shoe making industry also has a paragraph < /strong > /p >

< p > < strong > development period < /strong > < /p >

Reporter: in recent years, people have discussed more of the problem is that with the increase in land, labor and other factors costs, similar to shoemaking fast moving consumer goods industry may migrate to other cost depression, Wenzhou may become a pure export brand, capital and technology place, how do you see the current development of footwear industry in Wenzhou? < /strong > < p > strong

< p > Xie Rongfang: I don't think so.

Data show that at present, the footwear industry in Wenzhou is still in a sustained and healthy development stage - although there are enterprises in trouble, there are also owners of enterprises.

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< p > first, the development of shoemaking enterprises in the top ten brands of Wenzhou is basically stable. At the end of last year, the number of shoe enterprises that paid taxes in Wenzhou was 2761, which increased to 3647 in the first quarter of this year, an increase of more than 800.

These new ones are newly derived enterprises.

From the export situation, last year, Wenzhou footwear exports accounted for 28.41% of the city's foreign trade exports, a record high.

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< p > Second, the first generation < a href= "http://www.91se91.com/news/index_c.asp" > the shoe making industry < /a > the boss's children began to take over and make shoes although not many, but the signs had already appeared.

We have a shoe making enterprise. The boss is tired of making shoes. He gives the shoe factory to his daughter, and his son makes the shoes' foreign trade. In the first year of preparation, he makes 60 million export volume in second years.

Such achievements are unimaginable for the first generation of family workshops.

From this situation, we can see more hope for Wenzhou.

The old generation simply made shoes, and there were no accidents.

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< p > Third, domestic shoe factories have gone downhill, but the development of women's shoes in Wenzhou is good. More than 90% of Wenzhou women's shoes are sold domestically.

10 years ago, Wenzhou's most prestigious shoemaking enterprises such as AOKANG, Kangnai and red dragonfly commissioned Chengdu to produce women's shoes in OEM. Today Wenzhou's women's shoes are produced by themselves, and more than 20 brand spokesmen of shoe enterprises are international and domestic stars.

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< p >, therefore, from the above situation, the footwear industry in Wenzhou should still have a period of development. When the whole production base is pferred out, its marketing, R & D and headquarters will remain in Wenzhou.

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< p > < strong > outsourcing enterprises are unable to solve the matching of industrial chain < /strong > /p >

Reporter: about 10 years ago, AOKANG took some Wenzhou shoe enterprises to build "western shoes capital" in Bishan, Chongqing. In the first two years, Kangnai, Dongyi, Emma and BELLE also built a shoemaking base in Anhui Suzhou. Would it threaten the status of Wenzhou in the footwear industry? < /strong > /p > P.

< p > > a href= "http://www.91se91.com/news/index_c.asp" > Xie Rong Fang < /a >: the shoemaking base pferred by Wenzhou now reflects several problems: < /p >

< p > one is the problem of industrial chain.

The footwear industry in Wenzhou is flourishing because we have shoe market, international shoe city and several other shoe market. It is difficult to achieve at least 10 years in Wenzhou, Suzhou and Bishan.

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From P to Bishan in Chongqing, some enterprises basically have only one storefront, most of which are withdrawn.

First, Chongqing is too far away from Wenzhou, and the industry chain is all over. It is very difficult. Moreover, to develop a shoe-making base, there must be several large group support.

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Less than P, BELLE's strong strength and preferential conditions have swallowed up Jiangsu's Suzhou and almost met zero price.

Do not say that pferred to Bishan, the industrial chain pfer to Lishui, are not very successful.

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< p > two is the problem of skilled workers.

The Suzhou base of Dongyi has already started production. The boss's son and daughter-in-law have been sitting in town. They are also excellent, but the cost can not be avoided.

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Reporter: like Nike, the manufacturing base in China, but in the past few years, the largest production plant has been pferred from China to Vietnam. Will Wenzhou footwear enterprises do so sooner or later? < /strong > /p > P.

< p > Xie Rongfang: Wenzhou shoe enterprises are not currently pferred to Vietnam or Southeast Asia, even if they are pferred to Vietnam, they are also considering reducing costs.

But do not think that moving abroad is very good, not necessarily.

For instance, what do you do when you meet Vietnam's recent events? Investment will fail. It's better to stay steady in Wenzhou.

1 billion 300 million people in China always wear shoes. Shoemaking is always the sunrise industry, but only to improve the quality, improve the R & D design ability and enhance the brand.

In the past two years, I have been talking about "making shoes in Wenzhou to the development of science and technology", and some enterprises have already done so, such as the Mongolian shoe company, which has been recognized by national high and new technology enterprises, which is very difficult in shoemaking industry.

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P > < strong > reporter: you have a point: now Wenzhou shoe industry is in the stage of shuffling, how to understand the connotation of "shuffle"? I have a few days with the Wenzhou shoe industry people chatting, some people think, Wenzhou shoe industry after the pattern may be tripartite: Kangnai, AOKANG, red dragonfly, how do you think < /strong > < /p > > < < < < >.

< p > Xie Rongfang: the so-called shuffle is that some enterprises have already been unable to withstand the brutal competition in the market.

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< p > as for the future pattern of the footwear industry in Wenzhou, we cannot say so.

Because at present, the top 10 brands in Wenzhou are still very stable. Even if there are three pillars, we should see that many enterprises will support these three companies. They may abandon their original businesses, but retain the brand and become the sub brand of the three giants. This is the shuffling process.

I think the real shuffle may end up with several big groups in Wenzhou.

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< p > < strong > reporter: how long will this process take? < /strong > /p >

< p > Xie Rongfang: short is 5 years, long is 10 years.

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Reporter: now that China is upgrading industrial upgrading everywhere, does Wenzhou think that shoes industry is not a high-end industry and should be eliminated? < /strong > /p > P.

< p > Xie Rongfang: not only in the society, but also in the government, and some leaders once thought that these enterprises could not compare with high technology.

I have been talking about technology shoemaking for over two years, but I haven't reached a consensus yet. But we report to the China shoe leather industry association. I have always raised this view, whether they approve or not, we have to show it to them.

Ten years later, let's talk about this topic again.

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