How To Remain Invincible In The Electricity Supplier'S Blood War

< p > > the world's < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > a target= "_blank" href= "_blank". The shoe is smaller than the hat net, which is introduced by Tmall, millet and Jingdong.

< p > June this year, the electricity supplier war is coming soon. The category of mobile phones is surging in the dark. It will be a stronghold for all major business operators.

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< p > there is news that on the day of 6. 18, Tmall Electric City stocked 1 million mobile phones to promote sales -- this figure is the total channel of domestic mobile phone shipments.

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< p > the important background of the bloody battle of the mobile phone category of electronic business: on the one hand is the 6 / 18 big first show after the Jingdong IPO; on the other hand, it is Tmall electric city. Before Ali IPO, Tmall also has to show its sales ability. Tmall Electric City benchmarking Jingdong must rush ahead.

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< p > electricity supplier mobile phone, there is a background, the contradiction between millet and Jingdong intensified and upgraded, and let China cool Union, apple and other teams begin to queue up and tilt resources to Tmall.

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< p > < strong > < a > href= > http://www.91se91.com/news/index_s.asp > > Jingdong > /a > why to suppress millet? < /strong > /p >

< p > mobile phone providers have an interesting question: why do they build their own channels, why do they shop in Tmall, but they do not cooperate with Jingdong? < /p >

< p > this problem stems from the recent contradiction between millet and Jingdong.

In Millet 3 mobile phone sales page, Jingdong mall hit "millet phone is excellent, Jingdong more recommended Meizu MX3" advertising.

In fact, the contradiction between Jingdong and millet has been continuously.

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< p > Jingdong has recommended chili peppers, Lenovo S8, Meizu MX3, small coke, some or not selling or unknown mobile phones next to millet phone.

There are many reasons behind Jingdong's move: first, there is no formal channel for Jingdong to get goods, and the supply of Xiaomi mobile phone is insufficient; secondly, Xiaomi mobile phone is a best-selling product, which can bring huge traffic volume.

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< p > Jingdong has never been authorized to sell millet mobile phones. However, Jingdong official website will always sell some mobile phones, and of course, the selling price will be higher than that of millet.

As a platform for electricity providers, Jingdong can not be without official authorization, and the lack of such products such as millet phone.

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The reason why P is more important is that it is trapped in the B2C business mode. Why is Jingdong not recommending Samsung and Apple products next to the millet phone, but recommending products that are not known or not sold? The most direct motive is to clean up the stock.

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< p > we know that the Jingdong self operated electricity supplier is buying and selling goods, which means that Jingdong has a high demand for inventory turnover of all kinds of commodities.

Xiaomi series of mobile phones are all best-selling products, or even in short supply, but Jingdong is short of supply, so there is a behavior to clean up inventory through the flow of millet mobile phones.

According to the Union's statistics, neither the chili peppers, Lenovo S8, Meizu MX3, or little coke, the four phones are not on the list of Android Mobile's active TOP40.

That is to say, their sales volume is less than one million, or even less than 500 thousand (the whole network is not limited to Jingdong).

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< p > also released in September last year. The 3 mobile phone is currently in the position of TOP8, the active partner of the alliance, with a conservative estimate of about 400~500 shipments, but Meizu MX3 has not been able to squeeze into the TOP40 position.

Sales gap, cloud mud is different, so Jingdong can only play the "millet 3 excellent, Jingdong more recommend MX3" banner, clean up inventory.

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< p > strong > who is the fish, who is the sword? < /strong > /p >

< p > business is business. Jingdong should recommend goods on its own platform. This should be understandable. However, its advertising has strong tendentiousness, such as "Jingdong recommends".

This shows that the strength behind the operators and the interests of the mobile phone companies are disregarded.

It is good to be recommended by Jingdong, but the other possibility is that suppliers are being eaten by fish and their interests are ignored.

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< p > the relationship between mobile phone companies and channels has always been subtle.

A strong channel can guarantee shipments, but there is also the danger of being a fish.

Once upon a time, home appliance enterprises were in love and hate for Suning and Gome. Now the mobile phone companies seem unwilling to repeat the same mistakes.

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< p > in fact, Jingdong is a strong channel, and Jingdong has a unique attitude to make it feel like a mobile phone company.

In April this year, ZTE and Tmall jointly launched the Grand SII. On that day, the Jingdong set up ZTE's mobile phones to show its punishment.

In addition, the Jingdong and millet mobile phone we mentioned are contradictory, though Jingdong has never been authorized to sell millet.

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< p > the contradiction between Jingdong and ZTE and millet is intensifying. In fact, a number of mobile phone brands at home and abroad have begun to resource Tmall electric city.

Not long ago, the Chinese mobile phone cool China (ZTE, HUAWEI, cool, Lenovo) reached a strategic cooperation agreement with Tmall Electric City, which stood behind Tmall 618. Not only was it prepared to go beyond last year's double 11, but also a variety of Tmall customization and new products were involved in the promotion.

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< p > more news, apple Tmall flagship store will also participate in the promotion.

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< p > in the Jingdong inventory turnover KPI index, millet is certainly not the first, nor will it be the last company whose interests are ignored.

The lips are cold and the dead fox is sad.

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< p > < strong > < a > href= > http://www.91se91.com/news/index_s.asp > > Tmall > /a > Why do we catch the profit? < /strong > /p >

< p > fair, the two modes of Jingdong and Tmall Electric City have their own advantages and disadvantages. However, judging from the choice of mobile phone companies, the balance strategy of Huairou has begun to loosen up, that is resource tendency Tmall electric city.

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< p > behind this, the root lies in the different operation ideas of the two platforms. Jingdong is buying goods and selling goods, and the idea of retailing will naturally extend the contradiction between the operators of Beijing East and the branding business. For example, Jingdong is going to get rid of the resurgence products because of the cooperation between ZTE and Tmall. Tmall electric city is a platform for direct communication between brands and consumers.

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< p > Jingdong self operated mode, out of the requirement of inventory turnover efficiency, is more inclined to be a best seller, positioning the 28 market, while Tmall electric city is the 28 market taking into account the long tail.

Jingdong focuses on the self operated mode of the 28 market, and there is a paradox. That is, 28 market products are mostly salable products, and suppliers are strong. But Jingdong has to take account of its own sales volume, and has strong self will.

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The most direct manifestation of the paradox of < p > is the contradiction between Jingdong and millet.

Millet built its own channels and refused to cooperate with Jingdong in official level, but millet will cooperate with Tmall.

To put it bluntly, the idea of mobile phone companies is very simple: Jingdong sells more goods, and channels always Jingdong, there will always be a day for people to fish; while Tmall electric city is in charge of its own channels. Whether it wins or not depends on its operational capability. Of course, another more direct reason is that Tmall traffic is bigger and better than Jingdong.

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To sum up, in a word, the Jingdong channel has contradictions and conflicts with the mobile phone < a href= "http://www.91se91.com/news/index_c.asp" > Enterprise < /a > self built channels, and is irreconcilable. But Tmall store is part of the self built channel of mobile phone enterprises, and there is no contradiction.

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This is exactly the case with P. Foxconn's Terry Gou, returning to the electricity supplier and pushing the fortune mobile phone, will also choose to cooperate with Tmall instead of Jingdong.

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