How Can We Strengthen The Execution Of Promotional Activities?

1, adequate pre communication. When formulating marketing plans, it is necessary to communicate with personnel of relevant departments at all levels of the market, and formulate according to the actual situation of enterprises and the actual situation faced by personnel at all levels. In the era of fierce market competition, it is really not easy to do marketing work. At all levels of the market, people are most afraid of unrealistic promotional activities to add to their troubles.

Many enterprises have implemented expenses for branch offices or regional markets. Assessment system It is to give the cost of marketing according to the proportion of sales refund. If we do not know the current situation of each branch, we will draw up an idealized plan. The cost will not be implemented if we can not figure out the cost. Therefore, it is better for us to reach a consensus with all levels of the market and establish a basically feasible way. We should consider how to solve it in advance.

2, timely and patient relief. Activity plan Objection. The author encountered such a situation in the promotion of new products. In a certain regional market, the operation was not standardized in the early stage. Besides the normal profit, the dealer had more than 20 rebates in the area, but the new product listing has invested a lot in gifts and publicity.

At the same time, it is also used to regulate the dealer. Rebate policy Therefore, it was decided to reduce the rebate point of the dealer, but it was immediately opposed by the manager of the area. The manager thought that he had always given the dealer a rebate point. If we reduced it to 5 points, the dealer would not cooperate with us, and our products could not be sold locally.

Therefore, no new product promotion plan is acceptable. In response to this problem, I have repeatedly communicated with the manager that it is not a distributor's policy. We must accept that the company has a basic profit margin. If we exceed this bottom line, we will lose money rather than make money. Moreover, we will give more promotions and promotional support, and more products will be sold by dealers. If the new products are not sold, dealers will not earn a penny.

Finally, after a series of communication, the manager realized that the dealer's requirements would never be satisfied, and that the operation of the scheme could well start the new product market. Therefore, he changed his mind and tried to persuade the dealer instead of complaining to me about the unreasonable and unsuccessful work.