How To Increase The Added Value Of Gifts?

In stores, as long as customers buy your products, giving gifts is actually a good thing. First of all, gifts are easy to get. Customers will think that there is no free lunch, or the quality of the gifts is not good, or they want the wool to be on the goat. It is sure that the quality of the product is not as good as that of the goods that do not give away the gift, or it is simply the unsalable goods, not only does it not move, but also generates a lot of suspicion. What a thankless job, so how can we increase the added value of the gifts?

　　 1. Fee replacement

When a customer buys a product, he can not get the gift immediately, and then he needs to pay a certain amount of cash before he can get it. This method is called "fee increase". If the customer buys the induction cooker, the manufacturer will give the casserole free, and at the same time, if the customer adds 20 yuan, he can send another high-grade frying pan. But the additional conditions should not be too high, otherwise the sales promotion will be unattractive.

Fee increase Give The advantages are:

(1) customers will be more valued when they receive a gift after paying a certain cost.

2. When the additional conditions are not high and the price of the gift is greater than the cost of the customer, the customer will feel that the value of the goods exceeds the value.

This way will eliminate some customers' doubts about the quality of gift products.

(4) this way can increase the purchase of gifts by purchasing agents and salesmen. cost In order to prevent the occurrence of incidents of purchasing gifts by purchasing agents and salesmen at random. Because you let him take things white, even if he did not use it, not white. But when he takes a certain amount of money and takes something that is useless (temporarily useless), he will have to consider it.

Manufacturers can recover part of the cost of promotion.

　　 2, conditional gift

Manufacturers can also give gifts under other conditions. For example, before exchanging gifts, customers should accept relevant market research, or leave their personal data. If Emmett fans ask customers to do market research questionnaires, then they will have the chance to win awards and win digital prizes. These operations are conducive to the future marketing activities of enterprises. The promotional gifts not only achieve the promotional role, but also exceed the original price of the gifts in promotional activities.

　　 3, graded gift

The sub presentation is that the manufacturer gives the gift to the store not once, but sends it several times. The advantages are:

(1) to prevent the sale of the store for a one-time sale due to the squeezing of the merchandise stock space.

(2) it can be shown to the store that the headquarters decided to redistribute the gift because of the good use of the local sales or gift resources. In this way, it can bring confidence to the sale of the store and think it is special care for it.

(3) things are scarce, and people are always less valuable. They can avoid the psychology of using them when they sell gifts.

At the same time, we should follow the management of the gifts.

One is timely, that is, when the gift is released, call in time to inquire whether the receiving department or receiver is received, whether the gift is intact or not.

The two is to implement the responsible person, that is, the gift should be specially managed by the special person, specially signed and received by the special person, and a complete record should be made.

The three is to grasp two mouths, one mouth at the giveaway of the gift, and for a period of time, ask the guide or the person in charge to send a report to a specific sales volume and gift. From this report, the quantity of the gift and the quantity of sales can be seen at a glance; the other mouth is always recorded in the gift receiving mouth, and the gift is always recorded. No matter who is donated to it, it can be confirmed by telephone interview and spot check.