Establishing A Supervision Mechanism For Promotional Activities

< p > 1, key < a href= "http://www.91se91.com/news/index_c.asp" > market < /a > need to send someone to guide and supervise the implementation of promotional activities.

The key market is generally the main profit point of promotional activities, and the success and failure of the activity depends on the final effect and sales volume. Therefore, the selected key market must be proficient in the operation of the event to ensure the overall activity effect.

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< p > 2, regional market should have the main person in charge of activities.

The person in charge should not be concurrently appointed by the regional manager, but other people should be assigned to promote the activity commissioner.

In addition to the mobilization and data dissemination of the promotion activities, the headquarters should focus on the training of the promoters, so that the sales promotion activities can be well grasped and controlled.

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< p > 3, the establishment of promotional activities < a href= "http://www.91se91.com/news/index_c.asp" > evaluation mechanism < /a >.

Through the information feedback from various regional promoters on the preparation, implementation and effect of promotional activities, the promotion plan and implementation efforts are assessed to accumulate experience and to enhance the importance of marketing promotion for all levels of the market.

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< p > > a href= "http://www.91se91.com/news/index_c.asp" > promotional activities < /a > is already a "conventional weapon" in marketing activities. Although more and more enterprises have used this method, we can not abandon it, but we need to do better, update and more effective, and improve execution to maximize the effectiveness of promotional activities. Every salesperson is thinking about the problem. I hope my humble opinion can bring a little benefit to marketers in promoting sales promotion.

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< p > related links: < /p >

In the promotion plan of < p >, we should pay attention to the following points: < /p >

Personnel arrangement for < p > A.

The specific affairs in the plan should be clearly defined and then implemented by departments.

Everyone knows what responsibility it is in the scheme.

Avoid situations where responsibilities are unknown and no specific business is done.

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< p > B preparation of related materials.

Let's take a promotional campaign, the layout of the promotion site, the design and production of promotional items, the preparation of personnel clothing, the production of publicity materials, and the preparation and commissioning of audio and video equipment.

If you can't provide finished products to all markets, you must engrave the available design drawings, effect diagrams and detailed production requirements on the CD-ROM and send them to all levels of the market.

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< p > C setting up promotion activities.

For example, sweepstakes should normally be operated by more than two people and supervise each other. The process of raffle should allow consumers to have no doubts. Besides, the confirmation of awarding qualifications and the issuance of gifts need corresponding regulations.

(avoid gifts being consumed by internal or other personnel and not used by consumers).

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< p > D cost budget.

The cost of implementing the marketing plan must be different from place to place, but there should be an estimate of the total cost and estimated output. If conditions permit, it is possible to reduce the cost of promotional materials and promotional materials as far as possible.

A reference price is given to the parts of the expenditure in the marketing plan.

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< p > E promotion time schedule.

From the preparation of an activity to the day of the execution of the activity, what work should be done on the specific day to be resolved on the sales promotion schedule, so that all levels of the market can be organized and implemented in a planned way and be able to cooperate with the overall arrangement.

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