Chengdu Double Nan Business District Lacks One Stop Shopping Center

< p > < strong > status quo / survey < /strong > < /p >

< p > < strong > traditional business is dominant, < /strong > /p >

< p > < strong > mass distribution is generally scattered, < /strong > < /p >.

< p > if you want to go shopping in the morning, watch a movie in the afternoon, sing K at night, and ask for a certain grade, the same business project can not meet this requirement.

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< p > in this survey, the Chengdu business daily visited 5 main commercial projects in the double Nan business district, including Ito Yang Hua Tang Shuang Nan Dian, Renhe Spring Department Store Guanghua store, Carrefour Guanghua store, Shuang Nan shopping plaza, Qian Sheng Department store and so on.

The volume of these commercial monomers is below 100 thousand square meters.

Among them, the largest volume of the project is Renhe Spring Department Store Guanghua and Qian Sheng Department stores, all around 60 thousand square meters.

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< p > statistical data show that at present, the concentration business in Shuang Nan Commercial District is only about 250 thousand square meters, which is roughly equivalent to a newly built commercial complex in Chengdu.

In the commercial projects that have already opened in Shuang Nan business circle, the format is still dominated by department stores, supermarkets, Deshang businesses and specialized shops. A small number of community businesses and pedestrian streets are still dominated by traditional catering formats, with relatively simple format and wide range of choices for consumers.

The two most representative regions are Renhe Spring Department Store Guanghua store and Ito Yang Hua Tang double Nan shop.

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< p > as Ito's second stores in Chengdu, Shuang Nan shop has been regarded as the benchmark of regional business.

Located in the junction of Shuang Nan and Guanghua plate, Renhe Spring Department Store Guanghua shop ranks first in the sales of Renhe system.

Reporters in the field interview found that, including Carrefour, Qian Sheng Department store and other commercial projects, the overall passenger flow and popularity has a good performance.

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< p > although the 5 commercial items visited by reporters are not bad in terms of people's flow rate and bag rate, but in the face of Chengdu's "lazy people's consumption view", a very practical problem arises: if you want to go shopping in the morning, watch a movie in the afternoon, sing K at night, and ask for a certain grade, then you need to go to three different places to achieve it.

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< p > < strong > > the business district has a larger population, more consumers than a href= "http://www.91se91.com/" > shopping > /a > Quality < /strong > /p >

< p > as one of the largest gathering areas of the middle class in Chengdu, consumers in this area pay more attention to the consumption environment and commodity quality, and pay more attention to the ratio of entertainment places in commercial projects.

Many people say that the business people in the region are crowded and the environment is not good.

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< p > now that business is good, we have to turn around and look at consumers who support many commercial projects to create myth in Shuang Nan.

The data show that the villa community and high-grade living community in the area are more than that in Chengdu's garden, Wuhou villa, Heron Island International, Yun Ying yuan, Zhonghai Longwan Peninsula...

The overall consumption power in the region is strong.

According to the survey data, the total number of residential and office population in Shuang Nan Commercial area is about 250 thousand. In 2015 and 2018, this figure is expected to increase to 360 thousand and 450 thousand.

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< p > reporter found that in addition to the population covered by the double Nan business area, the Jinsha Guanghua area and the consumers of the red Pai Lou Yulin area are also "frequent customers" of the big business entities in the twin southern business district.

As one of the largest gathering areas of the middle class in Chengdu, consumers in this region pay more attention to the consumption environment and commodity quality, and are more willing to pay for the "added value" of the commodities.

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< p > in the survey of 10 consumers who had more than ten thousand yuan monthly income, 9 of them indicated that the consumption places often went to the middle level. 7 said they had certain dependence on the fitness center and were willing to pay for their health.

In the survey of 10 consumers whose monthly income was more than 5000 yuan, 8 said the most common places for leisure were cinemas and KTV, while 6 of the consumers who wanted to increase the proportion of these places in commercial projects.

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< p > reporters found in the field of communication with consumers that many consumers said that unless there is a special commodity to buy, the general daily shopping will be selected in the region, indicating that consumers are relatively high loyalty to regional business.

However, many consumers told reporters that at present the business people in the area are dense and the environment is not good, so they began to take into account the one-stop shopping centers in the city centre and other areas.

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< p > < strong > consumer / heartfelt words < /strong > /p >

< p > < strong > < a > href= > http://www.91se91.com/ > > shopping > /a > place selection is limited < /strong > /p >

< p > < strong > leisure and vacancy < /strong > < /p >

Ms. P, who lives in Shuang Nan, "all sunshine", is very close to Ito's double Nan shop, so she likes shopping here.

Mrs. Yu has a two-year-old daughter, and the requirement for shopping places is that Ms. Yu can meet the needs of children.

She believes that although the shopping mall of Shuang Nan can still be seen, there are still many problems.

Take Ito's double Nan shop as an example. It will be very crowded on weekends or holidays.

If there is a large shopping complex, it can divert some consumers, reduce crowded places, and let consumers have more choices.

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< p > Ms. Yu hopes that on the basis of current business, the business community of Shuang Nan can add more shopping and entertainment centers with more perfect and detailed design and consideration.

"When a child goes out on a hot day, he would like to stay in the mall for a long time, so the shopping mall should have rich formats and facilities.

It takes a day to make a living. "

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< p > Miss Fan, 29 years old, employee /p <

< p > Miss Fan lives in the "double Nan landscape" plot. She told reporters that the supporting facilities of the double Nan business district are quite complete, and the necessities of life are also convenient. The only thing that matters is the lack of entertainment formats and large comprehensive shopping centers.

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< p > "there are a lot of small shops around, but they often go for a stroll, but these a target=" _blank "href=" http://www.91se91.com/ "> clothing" /a "shop, coffee shop and cinemas, restaurants have a certain distance, relatively dispersed, unable to achieve one-stop shopping standards.

Miss Fan said that the choice of entertainment industry around the twin Nan business district is rather narrow, sometimes even because of no other choice. In such a case, "hope to have a rich, well matched one-stop shopping center" has become Miss Fan's expectation for the twin Nan business district.

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< p > < strong > > "business district" promotion "business circle" < /strong > /p >

< p > < strong > Shuang Nan still needs to work hard < /strong > /p >

< p > through the on-the-spot interviews and interviews with consumers of the twin Nan business district, we can easily see that the smaller commercial volume and the relatively scattered commercial distribution make the "business circle" atmosphere of the double Nan business district relatively weak, showing a strange phenomenon of "business without a circle".

At the same time, the shopping mall with more than 100 thousand square meters is still in the "vacancy" state in Shuang Nan business district.

In the interview, most consumers expressed the expectation of the commercial complex integrating shopping with dining and entertainment.

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< p > but in the outer Nanan plate, there will be a large one-stop shopping center including Chengdu, Longhu, Jin Nan Tian Jie and Chengdu Joy City in 2015. It may change the main business pattern of Shuang Nan Commercial District, and let Shuang Nan really embark on the road of upgrading from "business district" to "business circle".

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