Home >

World Cup "Major Shareholder" FIFA Is Making Money First.

2014/6/12 8:39:00 37

??? 日本語 Fran?ais English 中文

this Friday, 2014 Brazil "a href=" http://www.91se91.com "World Cup < /a" will start the opening battle. Previously, a Chinese fan's visit to Brazil to see the world cup was quietly circulated on micro-blog, including two editions: the self reliant edition is the cheapest group competition, each 90 dollars plus the air ticket back and forth 18 thousand and 500 yuan + accommodation 10 thousand yuan + local consumption 35 thousand yuan =6 10000 yuan; the tyrant edition is 12 days of the two semifinal finals plus the final closing ceremony and the awarding ceremony cost 398 thousand yuan. 
 the lowest is 60 thousand, the highest is nearly 400 thousand. This is a Chinese football fan's contribution to the world cup. On the chain of economic benefits of the world cup, investors are clearly visible: the FIFA, which receives tickets, provides Brazil, the host country of air services, hotels, restaurants and tourism. 
 the world cup is expected to attract more than 2 billion people in the world, and 600 thousand fans will go to Brazil. The economic value behind this world cup is huge. Did you make money as an investor? 
 "big shareholder" FIFA: "making money is the first goal" 
Beckenbauer, the German "football emperor", once said, "FIFA always regards making money as the first goal of hosting the World Cup" P. 
 from the accounts, FIFA has made money and earned a lot of money. A British Sports Marketing Research Institute recently released a new data that FIFA will gain 4 billion 300 million dollars from the 2014 World Cup in Brazil. FIFA's income in the previous two world cups was 2 billion US dollars and 3 billion 670 million US dollars respectively. 
 it is understood that the income of FIFA World Cup mainly comes from the cost of television broadcast and the advertising and marketing expenses of international partners. The world cup is one of the most popular international competitions. It has never been short of audience in the world, so the broadcasting right has been a steady growth business. The broadcast cost of the world cup alone has brought FIFA more than 2 billion 500 million dollars into the world cup. 
During the world cup, P is also the time for international brands to focus their efforts on advertising. The world cup has attracted many international brands such as Adidas, Emirates, SONY, Hyundai, Coca-Cola, Visa, McDonald's, Budweiser and many other international sponsors. At present, FIFA receives more than $1 billion 300 million sponsorship from these companies. 
Besides P, sales of tickets and souvenirs also contributed to FIFA. The lowest ticket price for the world cup is 90 dollars, and the highest final ticket is up to 990 dollars. FIFA has sold 2 million 200 thousand tickets as of June 6th. For the average ticket price, the world cup is 10% higher than the 2010 World Cup in South Africa, while the total ticket revenue of the world cup in South Africa is 272 million dollars. 
 of course, the high cost operation of FIFA can not be ignored behind the high yield. According to public information, FIFA's total prize money for the world cup is up to 576 million US dollars, 37% higher than the world cup in South Africa. Among them, the total prize money of the champion team will reach 35 million dollars, a record. In addition, FIFA has paid nearly $100 million to the clubs that have the players and the Brazil Football Association and other related units, and to spend 220 million dollars on the Brazil World Cup organization and TV relay facilities. FIFA predicts that the Brazil World Cup will cost about $2 billion. 
The P World Cup, four to eight years of operation cycle, a month's competition, deducting 2 billion dollars of investment, FIFA can still earn more than 2 billion dollars, said FIFA is doing a "golden day" business is not too much. 
 > "equity party" Brazil: "half is honey and half is hurt" 
 > a href= "http://www.91se91.com/news/index_p.asp" > Brazil < /a > is a real football kingdom. Brazilians joked that "people who do not know football or do not know football are not able to be president of Brazil, nor can they have high support rates". At the same time, Brazil is also a representative of the world's emerging economies, one of the BRICs. Therefore, when Brazil welcomed the 2014 World Cup, Brazilians looked forward not only to the "Hercules Cup" which symbolized the status of the king, but also to Brazil the world cup to stimulate the economy to take off. 
 last year, the total economic volume of Brazil has exceeded 2 trillion and 200 billion US dollars, up 2.3% from the same period last year. This growth rate is higher than Russia's growth rate of 1.3%, but obviously not compared with the other two BRICs, India's economic growth last year was 4.8%, while China's growth rate reached 7.7%. 
 Brazil's GDP growth rate is only 0.2% in the first quarter of this year, and economic growth is almost stagnant. Therefore, the Brazil government has great expectations for the world cup. Mantega, Minister of finance of Brazil, said Brazil's GDP growth rate in the two quarter will be higher than the first quarter due to the world cup. 
Rousseff, President of Brazil, speculated that the 1 month football World Cup will increase Brazil's GDP by 0.5 percentage points and bring more than 500 thousand jobs to P. The Central Bank of Brazil expects 2% growth this year, which means that the world cup will contribute 1/4 of the year's economic growth. 
 local economists and government departments in Brazil also enumerated the benefits that the world cup might bring to Brazil's economy, such as increasing foreign tourists, increasing total economic volume, doubling the capacity of airports, increasing the income of small and medium-sized enterprises, increasing employment, increasing taxes and raising the image of the international community. 
 through statistical analysis, the Ministry of tourism of Brazil has already concluded that they will gain considerable profits from fans from all over the world. The Ministry of tourism of Brazil estimates that 600 thousand foreign tourists will arrive in Brazil during the world cup, and the consumption will reach $2 billion 950 million. Another 3 million of Brazil's tourists will also spend more than 7 billion 900 million dollars. 
"P > with these sweet gains, Brazil has also paid a heavy price for the world cup. Continuous demonstrations, soaring prices and chaotic urban traffic have had a great negative impact on Brazil's economy. 
 "sell 21 pieces of Coca-Cola in a bottle of 600ml in Brazil, you are dead." A domestic sports journalist who went to Brazil to report the world cup sighed through the Internet. In China, the same Cola street price is only 3 yuan. 
 according to the data of Brazil central bank, Brazil's inflation rate reached 6.28% in April, close to the 6.5% ceiling set by the government this year. With the coming of the world cup, hundreds of thousands of foreign tourists are pouring in, and the prices of air tickets, restaurants and hotel accommodation have risen. These three areas occupy 1/10 of the CPI composition in Brazil. Therefore, the inflation rate is expected to break through the ceiling soon. 
 in addition, since the beginning of May, Brazil bus drivers and bank security personnel have launched mass strikes. Brazil's spanportation and banking operation systems are basically paralyzed, with direct economic losses exceeding 277 million (114 million US dollars). 
The main reason for the Brazilian strike is to protest the government's excessive spending on the world cup, such as building huge venues for P, so as to ignore the urgent need for improved education and medical facilities. 
 since Brazil bid for FIFA World Cup in 2007, Brazil has invested 15 billion US dollars to build competition venues and improve the hosting capacity of the host cities. This investment has been 3.5 times the previous World Cup South Africa's World Cup. 
 many analysts believe that the world cup is difficult to help Brazil's economy take off again. The short-term economic stimulus is also difficult to restore its stagflation of high inflation and low growth, while most of the world cup creates temporary jobs, which is also of little significance to the $2 trillion and 200 billion economy. 
 at present, whether Brazil can achieve balance or even surpluses in the world cup is not yet known. But from the world cup data, it is hard for the host country to get pure profits. In 2006, FIFA gained 1 billion 516 million euros during the world cup in Germany, and Germany, as a host country, eventually gained about 80 million euros. In 2010, the world cup in South Africa invested $5 billion 300 million, earning $4 billion 900 million, and more than 70% were taken away by FIFA. 
 however, for a country, the meaning of the world cup is not only the short-term economic a href= "http://www.91se91.com/news/index_cj.asp" > revenue > /a >, but also the intangible value, such as publicizing the domestic environment and policies through the national image set up by the world cup, so as to attract foreign investment and tourists. These effects will only appear for a long time and will continue to ferment.