Competition Between Big Business People Or New Store Opportunities

< p > June 5th, the patting net of "a href=" http://www.91se91.com/news/index_s.asp "Jingdong" /a "flag company" announced the restart, and declared war on behalf of Taobao in the name of pforming C2C ecology.

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< p > September 2005, Tencent online pat net was founded two years later than Taobao.

But Taobao has left its rivals behind in recent years.

According to the latest data from Analysys, the C2C market in 2013 reached a scale of 1 trillion and 90 billion yuan, and Taobao sales accounted for 96.5% of China's C2C market share.

EBay is no longer in the statistical range.

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< p > the formation of the disparate position is not only two years' time difference, but it can explain that the huge flow support is not enough to achieve an excellent business enterprise.

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< p > March 2014, Tencent invested in Jingdong, and patted the B2C platform QQ online shopping and C2C platform, and a few shares of Yi Xun network were sold to Jingdong.

This time, can Jingdong make the film "Resurrection"? < /p >

< p > < strong > Pat: no hurry to make money first > /strong > /p >

< p > 2006, Taobao opened the service of "collecting money and making money", and immediately launched the "ants moving", playing the banner of free to try to guide the seller to "go out".

Soon, Taobao stopped "making money" again for free.

The pat gradually fell into silence.

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Unlike P, the PAT was aimed at Taobao's already mature ecosystem and launched a denunciation of "expensive traffic" and "search tendency".

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"P >" other platforms to maximize economic benefits, will continue to encourage businesses to buy more advertising, while subsidies on the search channel as far as possible tilted in the advertising business, resulting in search traffic distribution too much emphasis on advertising sales contribution.

Small and medium-sized sellers want to survive, so they have to choose advertising investment. "

Clap in the explanation material to the small and medium-sized merchants, said, "on the pat search platform, the seller's service, operation ability and commodity quality are more valued. As long as the seller is good enough and hard, it has the opportunity to obtain high-quality flow resources and enjoy fair development opportunities."

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< p > for example, in the search rules, the pat net promise will greatly reduce the weight of sales, and the quality of products and the scores of related interpersonal relations should be improved.

Sales volume has a certain proportion, but it is definitely not the most critical factor.

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< p > the pat net insiders told the Beijing News reporter, "the business mode of other C2C is advertising mode. In the traffic distribution system, the commodity factor will be very important.

The largest volume of traffic is goods with large sales and low prices.

For sellers, it is necessary to keep buying traffic, brushing up money and even washing bills.

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< p > according to its introduction, pat hopes to create a brand new C2C ecosystem.

"Jingdong logistics and distribution, value-added services will be an important part of the pat business model.

Advertising revenue will not be overly pursued.

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< p > < strong > or the opportunity of new store < /strong > /p >

< p > to subvert the original ecology, the first step is to win the hearts of small and medium-sized businesses.

According to the reporter, from mid May to the end of May, pat net has gathered some small and medium businesses in Beijing, Guangzhou, Suqian and other places to hold a communication meeting.

The formal investment promotion conference is also about to be held.

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< p > according to the participants, the opinions of the existing Taobao system include: Taobao advertising fees and other promotional costs are high. A large number of low quality products will lead to bad money and drive good money out of Taobao.

"Clap in the flow distribution should be inclined to high-quality businesses, not only sales volume as the benchmark, should pay attention to the degree of praise, complaint rate and other indicators."

A seller said.

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< p > business expectations for new pads are still focused on QQ drainage.

Some merchants suggest that customers can be combed through QQ traffic to ensure effective traffic flow. It is also suggested that the advantage of QQ should be used to increase user interaction and customer stickiness by communicating with other cities in the same city.

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< p > some small sellers also asked to pat: do not blindly pull the "Amoy brand" to enter, to help small sellers become big sellers, forming a "shoot brand".

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< p > there is a, "a target=" _blank "href=" http://www.91se91.com/ "shoes" /a "brand online store, Ma said. In the past, due to the patting of users, although it was patted in the shop, it had been left behind, mainly Gu Taobao and Tmall.

There has been some change recently.

"The pads start with advertisements, and the operators actively seek to communicate. After the second group, they are patiently answered, offering guidance on product positioning and marketing one to one.

Recently, a lot of preferential policies, we participate in the audit qualification, and advertising costs can be returned to 1:1. "

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< p > he regrets that all kinds of treatment have been disappearing in Taobao for a long time.

Juhuasuan didn't need the cost at the beginning. Later, there was a "pit fee". It was difficult to make money by entering many people.

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< p > "especially for new stores, if there is no natural flow in Taobao at the very beginning, the cost of human capital is very high, so it is hard to get ahead.

Now come in, the pat can start again, and everything will go wrong. "

Ma Jing Li.

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< p > OSA < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > Brand Distribution Department Director Fan Hua said, as a seller to join the pat does not mean really want to "go out", but do not want to put eggs in the same basket.

"The body is in the same channel. Once the rules change, the risk is too great."

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< p > faced with pat in C2C's attack, Taobao has not yet counteracted measures.

This is not surprising.

At present, Taobao's sales account for more than 95% of China's C2C market share and have absolute advantages.

How big is the chance to subvert Taobao in the cracks? < /p >

< p > a more heated view of clap restart is that Taobao's habit of consumers is not optimistic about patting "counterattack".

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< p > "even if Taobao is hard to do, at least consumers are used to doing business here."

Sellers said.

Another reason why sellers are reluctant to open shop is that the quality of QQ buyers is poor.

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< p > < strong > the competition among the big business people is less than /strong > /p >

< p > Lin Wenbin, an analyst at Analysys think tank, said: "we should not simply treat the pat as a challenge to Taobao, but in fact more competition between Ali and Jingdong + Tencent."

This is the competition between big guys in the whole e-commerce ecosystem.

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< p > Lin Wenbin believes that the base of the beat is very low, and it is a desire to rely on reboot to arouse attention.

The main strategy is still in the Jingdong.

"Jingdong online retail ecological chain just missing C2C one ring, with patting to make up.

To improve product richness, buyers of different needs can be attracted by different grades of sellers.

Complement each other to enhance viscosity.

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< p > Jingdong said it was reluctant to speak because it was still in the silent period of listing.

It is understood that Jingdong does not consider opening up business, goods and other data.

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< p > according to the current strategy, Jingdong is also integrating Tencent's e-commerce resources, guiding the larger merchants to come to Jingdong from the QQ online shopping from Tencent, and small businesses stationed and patted.

Make a distinction between B2C and C2C.

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< p > in fact, what Jingdong can make is not only physical distribution, service and other resources, but also a deep understanding of < a href= "http://www.91se91.com/news/index_c.asp" > e-commerce > /a >.

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< p > Tencent has used "providing one-stop online life service for users" as its strategic goal. Based on this, the four network platforms of QQ, Tencent net, QQ game and patting network have been built.

In other words, the 2005 auction is just a supplement to the whole strategy, which aims to improve the QQ ecosystem and increase the retention and use time of the original QQ users.

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< p > C2C platform like follow up strategy, such as Baidu's own, grand product network, eBay has disappeared.

According to the insiders, the survival of the pat is entirely dependent on the "terror traffic" of the penguin empire. Now it is good for the Jingdong to pat it.

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"P >" the Tencent has been a lot of business, but I do not know how to use it.

I hope there will be great changes in the integration with Jingdong. "

The manager of the men's shoes, TNC, said that Jingdong's Micro store (patting micro shop) may become a big competition point for mobile terminals.

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< p > Fan Hua said, "we need to wait and see for a while to see the more specific rules of Pat shooting."

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